How did tourism develop in Spain?

(1) Focus on creating seaside leisure and vacation products and create brand effects

Developing seaside tourism, focusing on tourism products of sunshine, sea water and beaches, is Spain’s tourism advantage and its A significant feature of tourism development. The most famous seaside tourist destination is the Sunshine Coast with 300 kilometers of coastline along the Mediterranean coast. It is bathed in sunshine and gentle Mediterranean breezes all year round. All means of transportation by land, sea and air form a convenient and comfortable transportation network, and modern infrastructure makes the Costa del Sol a seaside tourist destination in Spain and even the world. The unique coast here includes a series of vast and charming beaches, scenic bays half hidden among the cliffs, 11 water sports piers and fishing spots; the mild climate, very little rainfall and sea breeze create a climate suitable for subtropical plants The growing environment and more than 40 golf courses along the coastline attract millions of tourists from all over the world every year. In addition to focusing on building the Costa del Sol as a complete tourist destination, Spain also vigorously develops the tourism resources of the islands. The Canary Islands are one of these important destinations.

(2) Actively develop cultural tourism and diversify tourism products

The most profound impression from the inspection of Spain is: tourism cannot be separated from culture, culture is the soul of tourism, and tourism The sustainable development of the industry must be supported by culture.

Since the 1990s, the Spanish government has realized that it is difficult to adapt to competition and meet the diverse needs of tourists by developing a single traditional product of sunshine and beach, so it has begun to focus on other tourism products, especially culture. Tourism product development. Spain has 37.5 world heritage sites, ranking second in the world (only one less than Italy). Bullfighting, flamenco dance, folk festivals, etc. leave unforgettable impressions on all tourists in Spain; numerous museums, art galleries, churches, and ancient cities are an important part of Spanish cultural tourism; food is undoubtedly the most attractive part of Spain One of the characteristic cultures of the country. Spain has nine human heritage urban agglomerations that enjoy an important status in the world. These cities not only have well-protected natural landscapes, but also have many historical sites, buildings with rich local colors, and different styles of life. The urban style of Spain fully reflects the diverse characteristics of Spanish culture. These cities with rich historical and artistic wealth, such as Avila, Toledo and other cities, attract many tourists for sightseeing.

(3) Pay attention to tourism publicity and promotion, emphasizing overall promotion and joint promotion. The Spanish government attaches great importance to tourism publicity and promotion, and has a special tourism publicity and promotion agency, the Spanish Tourism Promotion Association, which has 31 offices abroad. tourism offices overseas. Investment in promotion is huge. In 2003, the Spanish Tourism Bureau's budget was 94 million euros, of which 43 million euros were spent on overseas publicity and promotion, accounting for 46.4% of the budget. In 2004, publicity and promotion expenses increased by 12.2% compared with the previous year. This year, 4 million euros have also been invested to support the Spanish tourism portal. Regional governments have also increased investment in tourism promotion. For example, the Antalusia region’s tourism investment this year is 131 million euros, accounting for 2% of the region’s total budget. It is mainly used for publicity and promotion, new product development, and infrastructure. part, 50% of which is used for publicity and promotion.

(4) Implement the tourism quality plan to improve the competitiveness of the tourism industry

Since the end of the last century, seaside tourism in the Caribbean and Africa has developed rapidly, which has brought great consequences to the Spanish tourism industry. Challenge and competition. In order to cope with competition and replace price competition with quality, Spain launched the "Tourism Total Quality Management Plan" in 1992, which has been the main policy implemented by the government for the tourism industry since the 1990s. This plan, also known as the "future plan", includes five parts: coordination planning, modernization planning, new product planning, promotion planning and excellence (striving for famous brands) planning.