Does anyone know about marketing? Do you have the Baidu Netdisk of this textbook?

Marketing Baidu network disk resources, shared with you for free:

/s/1dx_zvFNxLLRvqhs14OPixg Extraction code: 1234

"Marketing" is 2012 The book published by Tsinghua University Press on August 1 is written by Liu Jinxiu, Zhang Mengbing, Liu Peibo, Ju Xiaoxian and Guo Yun.

In accordance with the requirements of the talent training model of higher vocational colleges and applied undergraduates, this book designs and writes marketing theory in the form of projects and work tasks, highlighting the cultivation of students' marketing skills and enabling students to work Capabilities are sustainable. This book includes 11 projects, each of which is completed in a task-driven manner. The 11 projects include understanding of marketing, corporate marketing strategy, marketing management, marketing environment research and prediction, market purchasing behavior analysis, and target market strategy. Analysis, product strategy and its application, channel strategy and its application, price strategy and its application, promotion strategy and its application and integrated marketing, etc. The whole book is written in the form of task introduction and knowledge linking, interspersed with reading materials and other content. After each project, there are project summaries, reflections and exercises, case analysis and practical training, etc., focusing on cultivating students' thinking, planning and execution abilities. , improve students’ mastery of practical work skills.