Two duty-free shops in South Korea withdrew from the terminal. Why did they suffer heavy losses?

First, Han Ji New World Duty Free Shop, one of the three duty-free shops. In addition to Incheon Airport Store, there are three big stores: Myeongdong, Jiangnan and Busan. Han Ji New World Duty Free Shop has gathered internationally renowned luxury brands such as Chanel, Louis Vuitton and Hermes, and introduced international luxury brands such as FREDERIC MALLE and Lange for the first time in the industry. At the same time, Han Ji New World Duty Free Shop has always insisted on combining fashion trends and tirelessly explored Korean fashion brands such as FIBRENO and NERDY. High-end or cutting-edge, everything, brand categories are very complete.

In fact, affected by the epidemic, the operation of these offline stores will be more difficult, and more people will face the danger of unemployment, especially the new duty-free shops. Once evacuated, there will be many salespeople, cleaning aunts, including security guards who manage security, who will face the risk of unemployment. Now, most people in China have gone to Sanya Duty Free Shop. Who else will go to Korea? Because of the current epidemic, few people in Malaysia will take the risk by plane, and if Sanya is nearby, more people in China are more willing to go to Sanya duty-free shop to buy things, because we all go to duty-free shops to buy things, which is nothing more than a map of duty-free shops, and the price is relatively lower. Shopping in duty-free shops is nothing more than shopping in duty-free shops, and the price is lower than others.

Although setting up duty-free shops in the airport terminal can facilitate consumers to pick up goods and consign them directly, this model also exposes many problems under the epidemic situation, such as relying too much on passenger flow and complicated procedures. In other words, the operation mode of this airport duty-free shop seems a bit outdated, and if a duty-free shop is set up in the urban area, it will not only attract foreign tourists to spend money, but also facilitate domestic residents to go to duty-free shops to buy goods. Coupled with convenient logistics, the duty-free shops in the city are more competitive than those in the airport. For example, the duty-free shop in Hainan Island is actually a good example.

Generally speaking, in my opinion, it is the best choice for two duty-free shops to withdraw from the terminal. It is better to try to open a duty-free shop in the city than to continue to open a duty-free shop at the airport.