What is the rise of "show tourism"?

After the National Day holiday, the term "fashionable tourism" came into public view

"Staying in a hotel", "staying at a B&B playing on mobile phones", "didn't do any strategies, in 18 "Leisure travel in a small town" has become a true portrayal of most people's holidays. The "fashion-style travel" of "lying in another place" and "playing with mobile phones in another place" that was previously scorned has become really popular during this year's National Day holiday.

It is completely different from the previous way of traveling: instead of joining in the fun, not going to popular cities and places where Internet celebrities check in, the public prefers to choose an unknown destination for vacation, stay in a hotel, and eat takeout, which is quiet and leisurely . As a result, some unpopular cities have come into public view.

Avoiding the crowds, “disguised tourism” opens up another way of leisure

Some commentators believe that this phenomenon reflects the young people The "taste" of tourism has changed, and some even interpreted it as a change in the "track" of tourism, which heralds a major change in the tourism industry.

In fact, some tourists go to non-popular small tourist cities to check in. This phenomenon has already existed. This aspect benefits from the continuous improvement of infrastructure in small cities. For example, many small cities have now opened high-speed trains and even airports, and the hotel conditions are not inferior to those in popular tourist cities, and the price/performance ratio is better. On the other hand, thanks to the development of the Internet, many people will share travel pictures and texts on social platforms, and some cost-effective niche attractions can be noticed and "planted", and then have the opportunity to attract some tourists to check in offline.

The reporter went to Mogan Mountain in Huzhou for an interview this year. In Yu Village at the foot of Mogan Mountain, there are many cafes in one village. Local people revealed that many young people come to Mogan Mountain for "swanky tourism" , instead of choosing to go up the mountain to visit the scenic spots, we stayed comfortably for two days in a charming B&B at the foot of the mountain, and then went to the village to drink coffee and chat when we had time.

Yucun at the foot of Mogan Mountain, with sycamore trees on both sides of the road

In fact, "show-off tourism" is to a certain extent young people's votes for current mainstream tourism products.

Many popular tourist attractions are crowded with people during holidays, providing a poor experience and poor cost performance. Upon closer analysis, these niche cities with "fashion-style tourism" all have many similarities. For example, tourism resources have not been over-exploited and commercialized, and they still retain strong local features and characteristics. They can both Let tourists experience the authentic customs and customs, and win the favor of many people with its unique tourism resources.

This phenomenon has also brought new enlightenment to tourism management. To attract tourists, we can no longer rely on inherent resources or use the same popular attractions to obtain passenger flow, but must rely on unique local culture, living atmosphere, Humanistic atmosphere to retain tourists. Furthermore, if a city wants to develop its tourism economy, it cannot separate its scenic spots from the daily lives of local residents. Only by “seeing people, seeing things, seeing life” can it attract and retain tourists.