What is grand tourism?

With the development of social economy, the competition of tourism industry is becoming increasingly fierce, facing the transformation and upgrading of tourism industry, and the tourism form is also undergoing new changes. From hotels, travel agencies, scenic spots and theme parks in traditional tourism to tourism e-commerce, tourism consulting companies, tourism planning institutions, tourism marketing planning enterprises, tourism real estate, tourism equipment, travel bases, tourism leisure clubs, tourism development companies, tourism leisure industries and tourism standardization. The development of tourism industry has undergone earth-shaking changes, and the era of big tourism has followed.

What is the era of grand tourism? Grand tourism is a tourism development model with high industrial relevance and multiple comprehensive benefits to meet the growing, diversified and multi-level tourism needs of tourists and the continuous extension and expansion of the tourism industry chain. It is more extensive and comprehensive than traditional tourism, and it is an inevitable model for the development of tourism industrialization to enter a mature stage.

However, in the era of big tourism, the structural contradiction of tourism talents is very prominent, and the problems of talent surplus and talent shortage coexist. It is impossible for us to offer so many majors, and there is no need to offer courses for every niche market. The key to solve this contradiction is to cultivate what kind of tourism talents?