How to turn Hong Kong, Zhuhai and Macao into a world tourist destination?

With the Hong Kong-Zhuhai-Macao Tourism Cooperation and Development Conference held in Zhuhai, the tourism cooperation among the three places has entered a new stage. Zhuhai regards tourism as an important leading industry, and is accelerating its integration into the tourism circle of Hong Kong and Macao, and promoting the close cooperation between Hong Kong, Zhuhai and Macao.

In recent years, Hong Kong, Zhuhai and Macao have formed a certain foundation in tourism promotion, product design and brand building, and have broad development prospects. In the eyes of many people in the industry, Hong Kong, Zhuhai and Macao will form a globally competitive tourism "Golden Triangle" in the future, which can jointly create a "world-class tourism and leisure destination".

What needs to be considered now is how to further develop the "Golden Triangle" of Hong Kong-Zhuhai-Macao tourism.

In this regard, Nanfang Daily invited a number of experts, scholars and representatives of tourism enterprises to analyze various topics in tourism cooperation between Hong Kong, Zhuhai and Macao, and give suggestions for future development.

Experts and insiders said that on the basis of giving full play to their respective resources and advantages, the three places should strengthen the convergence and complementarity in tourism and related industrial planning, and give full play to the strength of the government, tourism enterprises, travel agencies and other parties to form a multi-faceted cooperation situation. Hengqin can play the role of experimental field and pathfinder in the tourism cooperation between the three places.

1, Hong Kong, Zhuhai and Macao can bid for France and Spain.

Nanfang Daily: What is the connotation of a world-class tourism and leisure destination? What are the international samples that Hong Kong, Zhuhai and Macao can learn from?

Chen Nanjiang: As far as the current research is concerned, there is no very clear standard for world-class tourism and leisure destinations. But I personally think that the connotation of a world-class tourism and leisure destination can be measured by four indicators: influence, tourist diversification, tourism economic benefits, volume and scale.

Specifically, first of all, it needs to have certain influence and popularity in the international arena; Secondly, in the tourism market, tourists come from many countries; Furthermore, the economic benefits of tourism should reach a certain scale, whether it is the number of tourists or tourism income; In addition, the overall regional volume and overall scale of tourism should reach certain indicators.

Hong Kong, Zhuhai and Macao have a large overall area and volume. We should not take the development of a country or region as a reference, but measure the goal of building a world-class tourism and leisure destination in the three places from a macro perspective. In terms of volume, the corresponding samples in the world can be compared with countries with developed tourism, such as France and Spain. These two countries are recognized as world-class tourism and leisure destinations, and their annual tourism revenue ranks among the top five in the world. From the perspective of similar areas, Singapore can be used as a reference sample for surrounding areas. Generally speaking, to build a world-class tourism and leisure destination in Hong Kong, Zhuhai and Macao, we should combine our own characteristics and locate the development direction.

Zhuang Weiguang: A world-class tourism and leisure destination should be a place with economic development, cultural integration and social prosperity, where high-level enjoyment and exchanges can be obtained. The formation of this destination is closely related to perfect planning, rich tourism products, rich cultural connotations and diversified formats. At present, many places have put forward the goal of building a world-class tourism and leisure destination, which often coincides with the highly developed city circle. Internationally, the urban agglomerations along the Atlantic coast of the United States and the urban agglomerations with London as the core formed by the ties between new york and the northeastern United States are representative samples.

He Mang: I think world-class tourism and leisure destinations should have world-class tourism resources, such as islands, beaches and other marine leisure landscapes; World-class public facilities, such as hotels, airports and roads; More than 30% of overseas tourists; There are important high-end tourist routes and so on. Internationally, Hawaii, Hainan and Maldives are representative samples.

2. The planning of the three places should complement each other and develop in dislocation.

Nanfang Daily: To build a world-class tourism and leisure destination, how should the tourism and related industrial planning of Hong Kong, Zhuhai and Macao further complement each other?

Chen Nanjiang: All regional cooperation should take into account the self-interest of each region. Therefore, in the development cooperation of tourism and related industries in Hong Kong, Zhuhai and Macao, the three parties have both cooperation and a certain degree of competition. It is under the objective existence of competition that we should study the convergence and complementarity of tourism and related industrial planning in the three places. The degree of convergence and complementarity of related plans in the future also determines the depth of cooperation among the three parties in the tourism industry.

In my opinion, in order to develop tourism in the three places together, it is necessary to highlight their respective advantages in industrial planning and realize complementary and misplaced development, which is also the requirement in the Pearl River Delta Planning Outline approved by the State Council. For example, Zhuhai has an island and Hong Kong has an island. From a single point of view, there is competition between them. If we plan from the overall pattern, the islands of the two places can form a dislocation of service content. For example, in terms of theme parks, Hong Kong has Disney, and Zhuhai can form a marine theme park and a circus theme park. Aviation theme parks can be developed in the future, and the two places can form a regional theme park tourism industry chain.

Zhuang Weiguang: Hong Kong, Zhuhai and Macao have different tourism resources. Hong Kong's convention and exhibition industry is relatively developed and its development model is relatively mature. Macao, on the other hand, takes the gambling industry as the leader and develops the hotel entertainment industry; Zhuhai has not taken the road of "pollution first, then treatment", and its natural environment is beautiful, which has laid the foundation for moving towards a higher-end tourism format. There are differences in system design, policy conditions and tourism positioning among the three places, and it takes a long time to "run in" each other's planning before they can gradually form their own unique tourism development models.

The tourism planning of Hong Kong and Macao is scientific, practical, stable, forward-looking and strategic. There are quite strict procedures for change planning, and the planning has been upgraded to a normative legal document with strong legal effect. These aspects are worth learning in Zhuhai.

Liu Xue: Complementarity is the premise of building a regional tourism center. Hong Kong, Zhuhai and Macao should form complementary advantages according to different development orientations, and finally realize the form of mutual exchange and sharing of tourism information. At present, Zhuhai has produced a certain linkage effect with Hong Kong, Macao and surrounding Zhongshan, but the scope and degree of linkage in the linkage area are still not high, and the synergy effect is far from being realized. For example, Zhuhai can cooperate with Hong Kong and Macao to issue a regional tourism "one card". Its functions can include the consumption functions of scenic spots, accommodation, catering, entertainment, shopping and other activities in the tourist area, as well as the function of realizing real-time settlement between different currencies to help tourists solve the most concerned problems in consumption in this area.

3. Construct the guarantee system of Hong Kong-Zhuhai-Macao tourism integration organization.

Nanfang Daily: Tourism cooperation between the three places requires cooperation at all levels, including the participation of the government, tourism enterprises, industry associations and the media. How can we form a better diversified situation?

Chen Nanjiang: Indeed, the tourism cooperation among the three places needs the joint efforts of various forces, including the government, tourism enterprises and travel agencies, and each force has different functions and directions. For example, at the government level, in order to realize tourism cooperation among the three places, the government has a lot of work to promote, including planning guidance, transportation network connection, tourism information sharing, joint marketing and promotion of tourism projects in the three places, simplification of tourism customs clearance procedures in the three places, consultation and mechanism establishment of the Hong Kong-Zhuhai-Macao tourism development joint conference, and so on.

In the cooperation of tourism enterprises, we should make full use of the characteristics of market economy pursuing interests. When the tourism cooperation, tourist routes and related facilities in the three places are gradually improved, business opportunities will also appear. The market will try faster than the government. In fact, many tourism enterprises in the three places have cooperated to develop popular tourist routes and projects.

Liu Xue: The organization system of tourism management in Hong Kong and Macao is more market-oriented and professional. Therefore, promoting tourism cooperation between the three places at the administrative level is only one aspect. More importantly, Zhuhai should use market-oriented means more effectively to form organizational guarantee with Hong Kong and Macao. For example, Zhuhai can promote the reform of statutory institutions of tourism development centers and the integration of tourism group resources, take the lead in cooperating with relevant institutions, enterprises and associations in Hong Kong and Macao, realize the docking of four types of subjects, promote the supervision, joint promotion and personnel training of tourism industry in the three places, and build an integrated organization guarantee system for Hong Kong, Zhuhai and Macao world tourism and leisure resorts by promoting the reform of Zhuhai tourism statutory institutions.

Weitian Li: The governments of the three places should form a situation of common promotion, instead of going it alone. We can refer to the model of "Wonderful, Wide and Deep Pearl", and the tourism bureaus of the three places will jointly set up an organization, with each tourism bureau taking turns to send staff as the chairman to promote tourism products, integrate tourism resources internally and promote mutual benefit and win-win. At present, Zhuhai's reputation is not as good as that of Hong Kong and Macao. If such an organization can be established, Zhuhai tourism will undoubtedly catch the express train, greatly enhance the city's popularity, and then promote the development of tourism.

Liu Yunde: The behavior of tourism enterprises is market behavior, and many things are really difficult for the government to solve. For example, many tour groups now travel to the Pearl River Delta, basically walking around Shenzhen, Hong Kong, Macau and Zhuhai. Tourists may have disputes with travel agencies in Zhuhai and complain to relevant departments in Zhuhai, but in fact, this travel agency belongs to Shenzhen, and the regulatory authorities in Zhuhai can only do some investigation and evidence collection, and cannot directly punish it. Therefore, I believe that the government departments of Hong Kong, Zhuhai and Macao should not only enhance their own tourism competitiveness and attractiveness, but also promote the healthy development of tourism cooperation between Hong Kong, Zhuhai and Macao through cooperation and supervision of local tourism enterprises.

The picture shows Zhuhai Hengqin Changlong Ocean King's domestic 5D Castle Cinema. Wang Rongshe

4. Zhuhai can make up for the shortage of tourism space in Hong Kong and Macao.

Nanfang Daily: Specifically, how can Hong Kong, Zhuhai and Macao further integrate and optimize resources and product design? In particular, what advantages should Zhuhai play and what shortcomings should it make up?

Liu Yunde: Tourism cooperation between Hong Kong, Zhuhai and Macao has been very close. For a long time since the reform and opening up, the Pearl River Delta and Hong Kong and Macao have been the most active places in China. At present, Hong Kong's attraction lies in fashionable shopping tours, while Macau is dominated by gambling, while Zhuhai's advantage should be leisure and cultural tourism, such as hot springs, golf courses and Chimelong Ocean Kingdom owned by Zhuhai. These vast and sparsely populated Hong Kong and Macao are relatively scarce and should be well developed and utilized.

Compared with Hong Kong and Macao, the shortcoming of Zhuhai tourism lies in the level of tourism service. For a very simple example, when we go to the scenic spots in Hong Kong, vulnerable groups such as the elderly, children and the disabled have special passages, while when we go to Chimelong, we can only queue up together.

In addition, a concrete suggestion is put forward that Zhuhai should set up a public welfare tourism service center as soon as possible and set up a unified tourism service hotline in the city. Visitors can call the hotline to consult travel information, make suggestions and complaints. We can not only publicize this service hotline number in airports, railway stations, tourist attractions and other public places, but also tell every visitor who arrives in Zhuhai by means of mobile phone text messages, online new media and so on.

Weitian Li: Both Hong Kong and Macao have inherent defects in tourism, that is, narrow space and insufficient natural resources, and Zhuhai can just make up for the lack of space. However, the shortcoming of Zhuhai is that most tourist attractions are scattered, weak and small, and the hotel service level can't keep up. For example, there are few five-star hotels in Zhuhai, and most of them are relatively old and lack international brands, which is extremely unfavorable for attracting foreign tourists. Comparing the three places, Hong Kong has the highest level of tourism service. In order to realize the integration of tourism resources in Zhuhai, we must first practice our internal strength, improve the attraction of tourist attractions and improve the service level of hotels. Zhuhai still needs to strengthen cooperation with Hong Kong and Macao. When the future Hong Kong-Zhuhai-Macao Bridge is completed and opened to traffic, it will turn Hong Kong-Zhuhai-Macao into a world-class leisure tourist attraction.

Tourism practitioners or managers in Zhuhai should visit and exchange more in Hong Kong and Macao, learn their service concept and management experience, and promote the integrated development of tourism in Hong Kong, Zhuhai and Macao.

Liu Xue: If Zhuhai really wants to integrate into the tourism system of Hong Kong-Zhuhai-Macao international metropolitan area, it is necessary to better standardize and unify the construction of tourism services and supporting systems in Hong Kong-Zhuhai-Macao. In order to improve the tourism supporting environment, we can start with the integration of tourism information, tourism transportation, tourism accommodation, tourism catering and tourism shopping in Hong Kong, Zhuhai and Macao, and strive to provide high-quality barrier-free supporting environmental services for tourists visiting Hong Kong, Zhuhai and Macao international metropolitan area, especially international tourists.

5. Hengqin can be an experimental field for tourism cooperation among the three places.

Nanfang Daily: Apart from the mainland, what other countries and regions in Hong Kong, Zhuhai and Macao can focus on tourism promotion and design boutique routes?

Liu Yunde: I recommend Japan and South Korea first. At present, Japan and South Korea are the two largest markets for inbound tourism in China. For example, in recent years, about 2 million Japanese tourists come to the mainland every year. Japan and South Korea have high national income, small land area and narrow living space, so their desire for a holiday is very strong. I suggest that Zhuhai can organize people to go to Japan and South Korea to publicize our tourism resources.

Weitian Li: The key issue is not where to promote tourism, but whether we can come up with attractive classic routes and integrate the high-quality tourism resources of Hong Kong, Zhuhai and Macao. There are not many European and American tourists coming to China now. Some people may stay there for half a month, and they will choose cities with tourist attractions to visit one by one. If Hong Kong, Zhuhai and Macao can come up with a classic tourist route, I believe it can attract these European and American tourists. In addition, there are many tourists from Southeast Asian countries visiting Hong Kong and Macao. If there is this classic tourist route connecting Hong Kong, Zhuhai and Macao, Zhuhai can benefit a lot from it. As for the specific scenic spots to be selected for this route, it needs to be decided by the market. At present, Zhuhai Hengqin Changlong Ocean Resort has become the engine of Zhuhai tourism and an indispensable stop on this route.

Nanfang Daily: According to the positioning, Hengqin Free Trade Zone should build an open experimental zone for cultural education and an international business service and leisure tourism base. What role can Hengqin play in Hong Kong-Zhuhai-Macao tourism cooperation?

Zhuang Weiguang: Tourism is one of the seven key industries in Hengqin New District. In recent years, Hengqin New District, guided by modern service industry, has introduced large-scale tourism projects with strong driving force, great influence, good development prospects and good comprehensive benefits, and cultivated a modern industrial system, which has achieved good results. For example, since the opening of Hengqin Changlong International Ocean Resort, it has received tens of millions of tourists, and the Jiahua Sports Leisure Resort project with an investment of more than 10 billion yuan plans to "move" the theme tourism of Maldives Resort into Hengqin. These high-end leisure tourism projects have further promoted the benign interaction with Macao industries and promoted the development of service industry.

As the only pilot free trade zone on the west bank of the Pearl River Estuary, Hengqin also has the overlapping advantages of CEPA policy, Guangdong, Hong Kong and Macao service trade liberalization, fiscal and tax incentives and other policies, which makes Hengqin play the role of experimental field and pathfinder in tourism cooperation among the three places.

It can be predicted that with the completion and opening of the Hong Kong-Zhuhai-Macao Bridge, the in-depth implementation of the 2 1 Century Maritime Silk Road strategy, and the deep integration and development of Guangdong, Hong Kong and Macao, Hengqin Free Trade Zone, which has multiple advantages and rich tourism resources, will usher in brand-new development opportunities, lead the future service industry, boost the rise of world-class tourism and leisure destinations, and truly play the leading role of the free trade zone.

Liu Xue: Hengqin is located in the core of the Pearl River Delta, close to Hong Kong and Macao, especially separated from Macao by a river, with beautiful scenery and pleasant climate, and undertakes the great mission of leading the reform and opening up in the new period.

Therefore, Zhuhai should give full play to the three advantages of the special location, policy space and rich tourism resources of Hengqin Free Trade Zone, take the construction of "Hengqin Special International Tourism Cooperation Zone" as a breakthrough pilot, and cooperate with Macao to build a "World Tourism and Leisure Center" to lead the leap-forward development of Zhuhai's tourism industry and provide a practical demonstration for the integration of tourism between Hong Kong, Zhuhai and Macao.

In my opinion, in the future, Hengqin can form a tourism product system with cultural and entertainment products, business exhibition products and medical and leisure products as the main products, become the deep development hinterland of Macao's "World Tourism and Leisure Center", the core of Zhuhai's cultural tourism group development, and lead the international engine project of Zhuhai's future tourism development by leaps and bounds.