Please introduce Tourism TV

·Introduction to Satellite TV

·Advertising Marketing

·Satellite TV News

·Satellite TV Host

·Programs Timetable

·Talent Recruitment

·Copyright Statement

·Contact Us

Far

Travel TV< /p>

, fly high

The explorer has

Travel TV

, constantly innovating

Integrate business spirit

Travel TV

, the heart is surging

Those who experience it are moving

Travel TV

, thunder is popular< /p>

Travelers have not yet arrived

Travel TV

We are still ahead of the curve

Pioneering person

Travel TV< /p>

, lead by example

Leader

Current location: Introduction to Satellite TV

Introduction to Tourism Satellite TV

Travel TV is a leader among the people who lead by example

Travel TV is a leader who leads by example among the people! A pioneer in the reform of China's television industry, China's only professional tourism satellite channel, and a classic example of cooperation between provincial satellite TV and social capital!

Travel TV broadcasts 24 hours a day, covering the whole country, with a viewing population of more than 300 million. From 2004 to 2005, Tourism TV was revised and optimized twice. For the first time, it realized a highly integrated design of all channels; for the first time, it integrated all-channel advertising resources; for the first time, it established a professional team according to market-oriented requirements. The intensity of innovation in the revision of Tourism TV and the rapid increase in performance have amazed the industry!

Sohu All-Star Annual Top Ten News Selection, Miss World Finals Beauty Ceremony, China Landscape Image Recording Project, ASUS Extreme "7+2" Adventure Activities, "Peacock" Berlin Film Festival Trip, Zhou Xun's Performance Channel theme song, celebrity entrepreneur Wang Shi channel endorsement, won five awards for the best TV packaging in 2004, "New Weekly" special contribution award for optimizing life, the second China's Most Investment Value Media Selection Most Investment Value TV Media... .

Travel TV, with its unique channel concept and media attitude, has become a unique and cutting-edge media in the Chinese television industry!

Travel TV is an unstoppable pioneer

Travel TV is an unstoppable pioneer! With the help of policy advantages and innovative will, Tourism TV continues to expand its market territory.

In 2005, Tourism TV’s performance soared! According to a CCTV Information (CVI) survey, Tourism TV ranks 23rd in the national provincial satellite TV ratings survey index and 19th in viewership share.

Travel TV adheres to the coverage strategy of "strengthening high-end and taking into account the public". As of December 2005, Tourism TV has been broadcast in more than 90% of provincial capital cities and municipalities across the country. It also focuses on covering economically developed cities and southeastern coastal areas. Among the national outstanding tourism cities selected by the National Tourism Administration, tourism TV has landed in 93 cities, accounting for 68% of the total. Tourism TV has been launched in all the 10 major cities in the country that AC Nielsen survey company focuses on.

Today’s results are the driving force for Tourism TV to continue to expand! In 2006, Tourism TV will make every effort to promote local coverage and strive to become a national ratings, national coverage, national brand, and national market!

Travel TV, thunderous and popular tourists

Travel TV, thunderous and popular tourists! With "happiness, fashion, walking, and experience" as the channel's personality, the target audience is targeted at 18-45 years old, "the most active group in social life."

Travel TV has clear positioning and outstanding goals! The audience aged 18-45 is the most active group in social life, the most elite group that dominates public opinion, the main group that practices new lifestyles, the most pioneer group that leads fashion trends, and the most powerful consumer group in China. The core group!

Travel TV is not only a promotional window for daily fast-moving consumer goods, but also a high-quality platform for high-end fashion product advertising! A CCTV Information (CVI) survey shows that the tourism TV audience is mainly urban white-collar workers with higher education, higher income, and higher-end consumption. They are generally loved by the intellectual class, elite class, and middle class!

In 2006, Tourism TV will continue to target the high-end crowd, and at the same time, through the broadcast of prime-time TV series and the substantial increase in weekend variety entertainment programs, it will attract the most popular viewing groups.

In 2006, Tourism TV will continue to enhance communication value and actively guide audience consumption. Make advertising more clear, more effective, and more valuable!

Heart Travel TV, experiencers with surging hearts

Travel TV, experiencers with surging hearts! We are anxious about the urgent needs of advertisers, consider their needs, listen attentively, serve attentively, and provide professional and comprehensive services to advertisers.

Travel TV gathers the energy of change, subverts the traditional advertising sales model, and promotes full-channel integrated marketing. Guided by the needs of advertisers, we truly meet the personalized needs of advertisers. Tailor-made for advertisers, develop personalized advertising platforms and create personalized boutique columns.

In 2006, Tourism TV will continue to enhance the scientific arrangement of advertising and programs, innovate advertising forms, develop advertising products, and continue to strengthen the integrated design of advertising and channels, advertising and programs!

Travel TV seeks benefits from programming and uses programming to create a new stage for advertisers. Scientifically refine audience viewing needs, rationally arrange program types, extend prime time, and drive peak viewing. From Monday to Friday, from 5 p.m. to 1 a.m., a "pyramid"-style viewing pattern is formed; on Saturday and Sunday evenings, three clear main lines and six premium columns create a peak viewing section of "Big Entertainment"!

In 2006, Travel TV is still the channel of choice for savvy buyers!

Travel TV, an innovative integrator

Travel TV, an innovative integrator! The program ideas are guided by macro-tourism specialization and micro-program integration. Comprehensively integrate the superior resources of Hainan TV Station, Poly Huayi Group and domestic and foreign media companies to present a unique TV feast and create a broad and effective marketing stage!

In 2006, Travel TV used celebrities to gather popularity, rely on celebrities to drive ratings, and use celebrities to build brands! Yingda, Sun Guoqing, Na Wei, Li Jing, Liu Yiwei, Dai Jun, Hu Ke, Shan Tianfang, and many other celebrities have appeared on Travel TV. The popular star power and colorful hosting styles bring an extraordinary viewing experience to the audience. Travel TV will become the most dazzling star member of Chinese TV!

Travel TV TV, explorers flying high in the distance

Travel TV, explorers flying high in the distance. With a pioneering attitude, we create a new media era.

In 2006, Tourism TV will further improve the program system, continuously highlight the characteristics of the channel, continue to increase market share, and comprehensively refresh marketing services!

In 2006, Tourism TV will enter a new era of leap-forward brand development and fully build the most influential mainstream fashion media in China!

My body has not moved yet my heart is far away, Travel TV, let us go together!