How tour guides design their own image

(1) Update concepts

To innovate and improve, tour guides must not stick to the rules and be satisfied with the basic knowledge learned during the tour guide exam. They must keep pace with the times and catch up with the trend of the times. , learn new ideas and concepts. At present, tour guides must establish the following new concepts: market concept, integrity concept, international level concept, tourist-oriented concept, etc. After entering the WTO, our country's tour guides must demand themselves according to international standards. Ms. Jane Ord, President of the World Tour Guides Association, once said: "If you don't have specific data, if you don't have vivid cases, you can't talk about tour guides convincingly and conduct tour guides vividly." The words of this authoritative person , should be remembered. Tour guide work is a comprehensive art work, which requires innovation and improvement. Innovation means re-creating and improving on the basis of learning from predecessors. In terms of tour guide techniques, we must dare to "think and do things that no one has ever thought before". It has never been done before", it is necessary to be "unconventional", it is necessary to "have something that others don't have, I am new to others, I am special to people who are new, and I am unique to people who are special..." "Strategically, we must be superior to others, and tactically, we must be ahead of others." "Tour guides are the soul of tourism. Tourism without a tour guide is tourism without a soul." Can we further say that "innovation is the soul of a tour guide. Without innovation, the art of tour guides will not develop and improve." However, "innovation" is a very difficult thinking activity.

(2) Continuous hard work

We often say "the beauty of the country is the mouth of all tour guides" and "it is better to listen to the scenery than to see it". This is what people say to our tour guides. Kung Fu" is a beautiful word. “Only a tour guide’s mouth can mobilize tourists’ two legs.” This is how people praise the “mouth function” of our tour guides. It is our mouth that “guides tourists to explore, discover, and enjoy beauty.” Our mouth mobilizes tourists’ The legs follow us for the entire length of the swim. The "mouth" is our tour guide's "production tool" and our "rice bowl". Without the "mouth" there would be no tour guide job. Even if we don't speak a few words, tourists will criticize us as "dumb" tour guides. However, it is not easy to practice this "mouth" well. "One year for boxing, two years for kicks, and ten years to practice a mouth." We tour guides must practice this "mouth" well. Without a good "mouth", a tour guide is like a soldier without a gun, unable to perform his duties! I suggest that all tour guide colleagues should strive to learn from the sisters' art, listen to more storytelling, cross talk, watch more dramas, and learn from the elders. Learn from a generation of artists, learn their artistic ethics, and learn their artistic methods.

(3) Comprehensive development

Pay equal attention to both speaking and writing. Through long-term practice and investigation, it has been found that "lips" are the way to show the level of tour guides, while "pen" is the basic accomplishment of tour guides. Without profound writing skills and literary skills, tour guides lack the foundation to improve their "speech"! Therefore, tour guides should emphasize working hard on both their "speech" and "pen".

(4) Be good at summarizing

Learning lessons Among our tour guides, this often happens: two students graduated from the same school and were assigned to the same travel agency after two or three years. One becomes an excellent tour guide, while the other is mediocre and has no improvement. After looking into the reason, we found that those who make rapid progress and are excellent tour guides must be good at summarizing and learning lessons from themselves and others. This is a rule and common sense! A truly successful tour guide should have something like this Belief: The same question is not allowed to fail to be answered twice; the same negligence in reception work is not allowed to happen twice! Only in this way can we make progress and make progress every day.

(5) Pay attention to details

Learn to self-examine. In the Western tour guide industry, there are four popular sayings: "Small is important"; "Small is beautiful". "Small is beautiful"; "Small means a lot of trouble"; "Tour Guide has no small". Chinese tour guides should remember these four sentences and do the "little things" well at all times. China's hotel service industry has also concluded such a "formula": 100-1≠99=0. This formula tells us that tour guides should start from all aspects and procedures of tour guides, pay attention to details, and not be vague. For example, when receiving a tour group, during the reception process, food, accommodation, transportation, tours, tour guide explanations, services, language, art... everything is good, every tourist praises it, and everyone is satisfied. With a satisfied and happy mood, everyone was preparing to say goodbye to the lovely tour guide at the airport. Unexpectedly, the tour guide said embarrassedly: "I'm sorry, everyone, the return ticket has not been arranged for everyone!" At this time, the whole group stopped praising him. Instead, there was anger, anger, and even abuse. This flight ticket work was not done well, and all the previous efforts were wasted. What you got in the end were complaints and criticism. This is called 100-1≠99=0! Tour guides must learn to self-examine. I suggest you I often use a tape recorder to record my own tour guide. After accepting the tour, listen carefully to yourself. You will definitely "don't know if you don't listen, but you will be shocked when you hear it." You will definitely find many problems that need improvement. If you don’t believe it, if you use the characteristics of the tour guide’s language and check whether you use the tour guide’s language to conduct tours, you will find that there are so many areas for improvement. The characteristics of tour guide language are: ① vivid, ② image, ③ expressive, ④ spoken language.

(6) Achieve "five diligences"

Comprehensively improve the reputation of tour guides as "scholars", "know-it-alls" and "living dictionaries" in the minds of tourists. If tourists are disappointed, we must develop a rigorous style of study, treat the work of tour guides with a scholarly attitude, and improve the art of tour guides. For this reason, it is recommended that everyone develop the habit and style of "five diligence". "Move your legs diligently", open your legs and seek advice from all knowledgeable and experienced scholars and tour guides; "Move your mouth diligently", be not ashamed to ask questions, learn from the people, learn from the folk, learn from your own students, to enrich yourself "Be diligent with your eyes", so that it is beneficial to open the book, read books about scenery and customs, and pay attention to combining the work of tour guides with any book you read; "Be diligent with your hands", learn to record everything, and use good tour guide words from others and colleagues, and good Write down all the expressions and good sentences; "use your brain diligently", analyze, summarize, research and sublimate the information, knowledge, experience and good sentences collected by moving your legs, mouth, eyes and hands to form your own knowledge , style and style.

Comprehensive improvement, including reception level, tour guide skills, tour guide art, expression methods, etc., involving all aspects and details of food, accommodation, transportation, travel, shopping, and entertainment!