Traditional Culture Encyclopedia - Tourist attractions - Briefly describe the role of tourism market segmentation?

Briefly describe the role of tourism market segmentation?

We have passed this question. Answer: 1 It is helpful for tourism enterprises to discover new market opportunities and form new target markets.

2 It is helpful for enterprises to maximize their strengths and avoid weaknesses and give full play to their advantages.

3 It helps enterprises to control market dynamics and adjust marketing strategies in a timely manner.

4 Market segmentation is particularly important for small businesses.