Traditional Culture Encyclopedia - Tourist attractions - Briefly describe the role of tourism market segmentation?
Briefly describe the role of tourism market segmentation?
We have passed this question. Answer: 1 It is helpful for tourism enterprises to discover new market opportunities and form new target markets.
2 It is helpful for enterprises to maximize their strengths and avoid weaknesses and give full play to their advantages.
3 It helps enterprises to control market dynamics and adjust marketing strategies in a timely manner.
4 Market segmentation is particularly important for small businesses.
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