The warming of sports tourism has become a new trend of tourism consumption.

Hiking spots and running maps are more popular in today's circle of friends than taking photos and taking selfies while traveling.

This summer, people are more eager for personalized, experiential and emotional travel.

In recent years, more and more people have integrated their sports hobbies into their travel. The Tokyo Olympic Games has begun, and the pace of the 2022 Beijing Winter Olympics is approaching, and the consumption of sports tourism continues to heat up. At present, the mainstream sports tourism products in the market can be roughly divided into several categories, such as fitness tour, extreme tour, game tour and competition tour.

Young people's fancy play puts sports tourism in the c position.

The "China Sports Tourism Consumption Big Data Report (202 1)" jointly released by china tourism academy and Ma Honeycomb was recently released, which analyzed the hot spots and development trends of sports tourism market in the first half of 2002/KLOC-0 and predicted the consumption behavior of sports tourists in the future.

According to the report, China's sports tourism has become significantly younger, with tourists from 1980s and 1990s accounting for more than 70%, and young people from 1990s accounting for a relatively high proportion, reaching 40%, becoming the absolute main force of travel. For those born in 1980s and 1990s who have a certain economic foundation, a stable career or a small family of their own, sports tourism is still quite attractive. Many cities in Hainan, Yangtze River Delta, Bohai Rim and other regions have become popular destinations for sports tourism. In addition to running and cycling, young people devote more time and energy to new domestic sports such as deep diving, sailing, surfing and skiing, and their playing methods are becoming more and more diversified.

"It's cool! Exciting! Perfect! Overlooking the coastline, there is a lighthouse on one side and a windmill array on the other, just like a fairy tale world. " Tang Hao, a tourist from Hangzhou, quickly shared the skydiving process on the social platform after skydiving at Hainan Oriental Skydiving Base.

In the past, everyone liked to go skydiving abroad, and the development of domestic projects was slow. Now, affected by the epidemic, tourism consumption is returning, and many people fly to Hainan to skydive and decompress. Whether it is certified skydiving or experience skydiving, Hainan can meet the needs of tourists. If you want to exercise but are afraid of the summer sun, you can go to indoor venues such as Wuxi Sunac to avoid the "summer" sun. Projects such as "flying wing roller coaster", "rushing forward", "sharing weal and woe" and "skydiving strategy" are dizzying ... visitors can challenge exciting sports events here.

"Sports+socialization" has become the trend of young people now.

According to the latest data from Ctrip, from June 13 to July 13 this year, the popularity of the keyword "tourism+sports" increased by 235%. Among them, the newly launched topic "Sports Tide Play Experience" ranks high, and topics such as diving, surfing, indoor skiing and airplane driving experience are deeply loved by young people.

"Sports+socialization" has become the trend of young people. A one-stop social sports and entertainment venue similar to "Wanchao Sports Street" has become a must-see place for young people in online celebrities. Here, you can not only experience sports such as VR, archery, squash, retro skating, secret room, F 1 racing simulator, air rifle simulated shooting, curling, etc., but also enjoy additional entertainment, such as food, drinks, performances and live activities.

Feng Rao, head of the Ma Honeycomb Tourism Research Institute, said, "The main reason is that such places attract young people to get together with friends and experience sports that they have never tried before. In addition, a strong sense of experience and on-site teaching by professional coaches are also indispensable elements. Many young people think that such team sports are easier for people to find' the same interests' and make friends. "

Sports add vitality to urban destinations.

Sports events can not only bring heat to the host place in the off-season, but also be a good opportunity to show the image and cultural characteristics of the local city. As one of the most "powder-sucking" events, the Olympic Games has attracted a steady stream of tourists for the host city, both during and after the games.

On the 20021Top 10 list of popular cities for sports tourism in China, due to the epidemic situation, overseas travel was restricted, but people who were keen on overseas sports tourism turned their attention to domestic destinations. Diving, surfing, snorkeling, paragliding and other island tours that once swept overseas have made Sanya rapidly rise to the Top 1, a popular destination for domestic sports tourism. Beijing ranks second among popular cities with the advantage of hosting the 2022 Winter Olympics, and Qingdao ranks third with sailing experience. Watching the sunset at sea, feeding seagulls and fishing, Olympic Sailing Center and Olympic Sailing Museum are all popular attractions.

Security is necessary.

In recent years, the State General Administration of Sport and the Ministry of Culture and Tourism have often jointly released excellent sports tourism routes on holidays such as Spring Festival and National Day, so as to promote the integrated development of sports industry and tourism industry and meet the people's growing demand for outdoor sports.

China Sports Tourism Consumption Big Data Report (202 1) mentioned that different regions have formed sports tourism with local characteristics according to the local natural environment. For example, North China and Northeast China are dominated by ice and snow tourism, while the central and western regions have developed projects such as canyon crossing, mountain biking and desert exploration. Relying on mountainous hills and desert rivers.

Industry data shows that the sports tourism market is gradually expanding. It is understood that sports tourism can make tourists have a better sense of participation and is very popular. On the other hand, there may be safety risks in participating in sports tourism projects, and it is necessary to ensure safety. Professionals suggest that relevant departments should improve the standards of sports tourism projects, promote the standardization and standardization of sports tourism, improve the talent training system, and retain professionals in risk prevention and control, technical guidance and other aspects.

(Hu Yuejiao, poster news editor of the public network, comprehensive people's information, Guangming.com, China News Network, China Economic Net, Hainan Daily, etc.)