Traditional Culture Encyclopedia - Tourist attractions - Is tourism culture and tour guide art an aesthetic education elective course?

Is tourism culture and tour guide art an aesthetic education elective course?

Tourism culture and tour guide art are not aesthetic education elective courses. The tourism culture course is a professional elective course for the tourism management major. It is a general course for the major. This course allows students to master and accumulate a certain amount of traditional Chinese culture while improving their professional knowledge and comprehensive cultural literacy, so as to better serve tourists. Provide guided tours adapted to their aesthetic needs. Tour guide art is divided into tour guide language art and tour guide explanation art. Tour guide language art is a highly comprehensive art. It involves subject knowledge such as aesthetics, psychology, linguistics, logic, public relations, etc. It is not easy to master it, and it is even more difficult to write it well. In the writing process, this book adopts the form of combining basic theory with practical experience, and strives to integrate theory, knowledge, readability, and practicality. The language ability of tour guides in explaining artistic techniques is particularly important for tour guides. Tour guide language is the main means for tour guides to engage in the tour guide profession. It directly affects the reception effect and service quality.