What do China people value more when they choose to travel abroad?

After experiencing rapid growth, China's outbound travel tends to develop steadily. China tourists' core demands have changed from "beautiful scenery" to "mobile shopping" and then to "good life". The world continues to pay attention to China's outbound travel.

In 20 17, the outbound travel market in China reached 1.3 1 100 million person-times, and the outbound travel expenses were1/52.9 billion USD, up by 6.9% and 5.0% year-on-year. By the end of March this year, the number of countries (regions) that have officially launched group tours in China has reached 129, including Sudan, Uruguay, Sao Tome and Principe and French New Caledonia, 20 17. The report predicts that outbound travel will still increase by 7% this year. By 2020, there will be 654.38+57 billion China tourists traveling around the world.

Structurally, the increase in the proportion of overseas tourists clearly shows that China tourists are drifting away. The top destinations of China tourists in 20 17 13 were Hongkong, China, Macau, China, China, Thailand, Japan, Vietnam, South Korea, USA, Taiwan Province Province, China, China, Malaysia, Singapore, Indonesia, Russia and Australia. The proportion of outbound travel continued to increase, accounting for 33.3% of the total outbound travel in 20 17, which was about 2 percentage points higher than 3 1.24% in 20 16.

The demand for China tourists to experience the local lifestyle is increasing. Local tourism experiences such as food, natural exploration, outdoor sports, cold and summer, urban leisure, deep experience and recuperation are most popular among China tourists. The demand for free travel tends to increase, and even for group tourists, the demand for flexible schedule of destinations is also increasing. Although shopping is still the most expensive item, the proportion of shopping has been reduced, and the shopping content has turned to daily necessities, which reflects the rational change of Chinese tourists' consumption behavior. Source: People's Daily Overseas Edition