As a tour guide, how to design your own image?

First, the status quo of tourism practitioners in China

The employees in China's tourism industry are still in the minority: today, China's tourism industry is still in its infancy, and the low quality of employees is a common phenomenon. In recent 20 years, the biggest development trend of China's tourism industry practitioners is gradually changing from the pattern of "single image" to the pattern of "paying equal attention to multiple images": generally speaking, China's tourism industry practitioners are still based on their own units, mostly concentrated in the capital Beijing. Generally, it is funded by the government or big media, and the degree of marketization is relatively low.

China tourism practitioners have made due contributions to establishing and maintaining China's good national image and enhancing the world's understanding of China. (1) But on the whole, the development of tourism employees in China still can't meet the needs of the ever-changing international situation. China's voice in international public opinion is still weak, and China's image is mainly dominated by western media. The situation of "the west is strong and I am weak" is still very obvious.

As far as the effect is concerned, there are still at least four problems in China's tourism industry: (1) Misunderstanding convergence: generally speaking, some details of etiquette are not paid enough attention, and local things are combined with foreign things, so there are a lot of situations such as uncut cuffs of suits, black shoes and white socks. (2) It constitutes a serious imbalance: foreign things can be accepted and carried forward, but the angle and method of acceptance are not complete, and there are often people who don't know how to pretend to understand. (3) Lack of information demand: Among the many employees in the tourism industry in China, most of them are part-time employees or later switched to the tourism industry, while the proportion of information demand for graduation from tourism major is relatively low. This makes the employees in China's tourism industry only a semi-professional behavior to some extent, rather than a real professional behavior, which directly affects whether the employees in China's tourism industry can become international and professional service personnel. (4) The credibility is relatively low: due to historical and practical reasons, the attraction to the few domestic standard tourism industry employees is still low, which weakens the international influence of Chinese tourism industry employees.

Second, the difficulties faced by China tourism practitioners

The primary goal of China's tourism practitioners should be to safeguard national interests internationally and create a good national image in international public opinion. This position is even more important after China's entry into WTO, because every country wants to enjoy a good image in the world. But at the same time, it should be admitted that after China's entry into WTO, the initiative of employees in China's tourism industry to create a good national image will also be challenged, because after China's entry into WTO, the overseas tourism image design industry will have a broader and deeper impact on the image of employees in China's tourism industry, even on other major industries, and its various forms of penetration (including capital) will be further expanded. However, these external challenges alone are not enough to be frightening. The biggest challenge is that when we face these external challenges, we have not really realized these challenges, or we are unwilling to face and overcome our existing problems realistically for various reasons. Improving tourism professionals's self-aesthetic accomplishment and image design is also a subject that cannot be ignored and studied in tourism aesthetics. But also an extremely important aspect, because it embodies the socialist spiritual civilization and represents the image of the country and the nation. Belongs to the category of social beauty. We must pay close attention to this matter. There are seven main aspects to learn:

1, spiritual beauty is the core of all good images. The beauty of the soul is the beauty of a person's ideological realm. Tourism industry is a noble job, and the employees in tourism industry can't do this job well because their hearts are not beautiful. Therefore, employees in the tourism industry should establish and maintain noble moral sentiments, establish and maintain a positive outlook on life, and love the collective, work, life, themselves and others. Spiritual beauty is the source of human beauty, which can be expressed through words, manners and behaviors. It is an objective existence that others can observe but can't hide themselves. The beauty of mind is very attractive to guests, on the contrary, it will make guests feel disgusted and disgusted. Beauty of the soul is also good. Western aestheticians say that beauty is good. Plato, an ancient Greek aesthetician, declared that "beauty, good rhythm and harmony are all derived from the wisdom and kindness of the mind". Aristotle once said, "Beauty is a kind of goodness, and it causes pleasure precisely because it is good". Confucius also advocated paying equal attention to beauty and goodness. He said, "It's perfect, but it's also good." As far as goodness is concerned, it is the moral norm of the behavior of people and people and society in social life. If a person's thoughts and behaviors conform to certain moral norms, then goodness is beauty, otherwise evil is ugliness. Specifically, it is to be patriotic, honest, sincere and enthusiastic, not to do anything that insults national dignity and personality, and to be "rich and powerful, unyielding, poor and humble." This is the traditional virtue of China people. This is also our moral code. "Sincerity inside and harmony outside" and "beauty outside and beauty inside". Tourism workers are messengers of beauty, so they should pay attention to their own image design. Speech, manners, appearance, appearance, manners and manners should meet the requirements of beauty. The Chinese nation is known as "the country of etiquette" and "the kingdom of clothing", which emphasizes "gentleness" and "politeness" in history. The realization of "tailor-made" and "short fit" has created a high degree of clothing civilization. About the beauty of appearance. This involves the organic combination of human beauty, clothing beauty and hair beauty. It should be a healthy beauty with a well-proportioned figure and normal development, not a morbid beauty who pursues tattoos and corsets. "Three-point looks, seven-point dressing", the beauty of people's clothing, requires clothing to be decent, harmonious and fashionable. Dignified, neat and generous. You don't have to pursue fancy clothes, it's demeaning. Hairstyles should be designed according to professional characteristics, and the tone should be lively, cheerful, energetic and clean. No need to pursue strangeness and long hair. The feeling that gives a person is cumbersome and procrastinating.

2. The beauty of language is the basic requirement of a good image. Linguistic beauty refers to the beauty of one's voice and speech. For employees in the tourism industry, the style of writing now recommends products and answers questions to guests in concise, concise and professional language, with a cordial, enthusiastic and passionate tone, with a sincere, friendly and caring voice, and with a noble, elegant and infectious gesture. It should be emphasized that employees in the tourism industry are different from ordinary shop assistants. In the conversation with the guests, not only Nuo Nuo, but also a sense of authority and language power should be used to guide the guests, just as doctors guide the guests. The specific requirements are accurate and concise, pleasant tone, warm and cordial, civilized and polite, and it would be better if you could have a little humor.

3, temperament beauty-physical beauty means that a person's body image should be beautiful. My body image is not beautiful, and I can't prove the correctness and effectiveness of my good image to the guests, which causes the guests' doubts. Therefore, first of all, we must have a good temperament, insist on careful dressing every day, and turn our body shape into a powerful proof and silent motivation for promotion.

4, physical beauty-physical beauty refers to a person's body image to be beautiful. The figure image of the employees in the tourism industry is not beautiful, and they can't prove the correctness of the concept of body science and the effectiveness of body underwear to the guests, which causes the guests' doubts. Therefore, employees in the tourism industry must first have body underwear and wear it carefully every day, turning their body shape into a powerful proof and a silent sales force.

5, beautiful-beautiful means that a person's expression should be beautiful. Employees in the tourism industry should show sincere concern for the guests when communicating with them, and show sincerity and confidence in improving their figure, instead of rushing to sell a set of tourism products. The core of keeping a beautiful face is a heartfelt smile.

6, makeup beauty-makeup beauty means that a person's clothing should be beautiful. Make-up can reflect a person's temperament, taste and professional characteristics. For employees in the tourism industry, the requirements for beautiful makeup are: to wear the uniform prepared by the company neatly, to keep the hair and body surface highly clean, to have no peculiar smell in the body and mouth, to have elegant, noble and friendly makeup, and not to wear watches, rings and other accessories that may scratch the guests. The uniform makeup of the whole store will show good team norms and increase the overall charm of employees in the tourism industry.

7. Speaking of beauty, it is an advanced pursuit of one's own good image. It not only reflects people's appearance, but also contains people's inner qualities; It not only shows people's appearance, manners, appearance and manners, but also shows people's thoughts, spirits, knowledge, cultivation, character and temperament. The beauty of charm is also the beauty of human personality strength. It is a comprehensive expression of the high unity of human appearance and inner. When we say that a person has good manners, we don't just mean his appearance, but we should make an evaluation by combining inside and outside. Generally speaking, we should be firm and solemn, elegant and generous, chic and refined, and neither humble nor supercilious. In the tourist reception work, it is especially necessary to overcome the mentality of worshipping foreign things and obsessing foreign things, giving people a simple and beautiful impression. The ancients said that "people know how to modify their appearance but not their nature", that is to say, people often only pay attention to the modification of appearance and ignore the self-improvement of inner cultivation. This is really a common problem of people. Without a person's inner beauty, no matter how beautiful a person is, he can only be superficial and not beautiful at all. For tourist receptionists, it is impossible to achieve beautiful service and high-quality civilized service. I remember the Soviet writer ostrovsky said, "The beauty of a person lies not in his appearance, clothes and hairstyle, but in himself and his heart. If a person has no inner beauty, I often hate his beautiful appearance. It can be seen that good internal quality is the core key to having a good image.

The design of tourism professionals' own image is to integrate the above seven beauties into their own image design according to their own situation and characteristics, so as to lay a good foundation for engaging in tourism.