Introduction to the life cycle of tourist destinations

If we understand the factors that affect the life span of tourist resorts and make wise decisions, we can achieve the purpose of long-term management, thus the tourist resort life cycle theory was born. At present, what scholars recognize and widely apply is the tourism destination life cycle theory proposed by Canadian scholar Butler. Butler integrated the relevant research results of other scholars and systematically elaborated on the tourism destination life cycle theory in 1980. . Butler believes that the life cycle of a tourist destination is a cyclical change process. Tourism development in a place cannot always be at the same level, but continues to evolve with time, and the number of tourists sometimes rises and sometimes falls. He used a nearly S-shaped curve to illustrate the development status of a tourist destination at different stages of development, and divided the evolution and development of a tourist destination into: exploration stage, participation stage, development stage, consolidation stage, stagnation stage, recovery (or decline) Stage six different periods.

In addition, regarding the decline (recovery) stage of the tourist destination life cycle, different scholars combined their respective research practices and proposed modifications to the Butler model, pointing out five possible events that may occur during the decline or recovery stage. situation to make it more operable. A Curve: In-depth development is very effective, which can promote the increase of tourists and market expansion; B Curve: Small-scale transformation and adjustment, continuing to protect the attractiveness of resources, and the number of tourists can increase at a smaller scale; C Curve: Adjustment to meet various needs Capacity level can curb the declining trend of tourist volume and keep it at a stable level; D curve: excessive utilization of resources will reduce competitiveness, resulting in a significant decline in tourist volume; E curve: the occurrence of war, plague or other disaster events It will lead to a sharp decline in the number of tourists. At this time, it is extremely difficult to restore the number of tourists to the original level. If the decline lasts for too long, the tourist destination will no longer be attractive to most tourists after the problem is solved (Figure 6- 1).

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