Is the ice and snow industry in China developing faster and faster?

Policy coordination, the industry is currently in a period of rapid growth.

The 2022 Beijing Winter Olympics triggered an upsurge of ice and snow sports, and ice sports such as skating gradually entered the public consumption field of vision, which made the ice and snow industry receive unprecedented attention. With the multiple benefits of ice and snow policy and ice and snow sports events, the market scale of China's ice and snow industry has been expanding in recent years, and the development of the industry has entered the fast lane.

Judging from the development process of China's ice and snow industry policy, the development of China's ice and snow industry has entered a period of rapid development after experiencing early germination and initial stage.

1949 Ten-year plan for sports put forward the idea of "developing ice and snow industry according to local conditions", which marked the germination of ice and snow industry, and then went through stages of stagnation, recovery and development. 20 15 Beijing and Zhangjiakou were qualified to host the 24th Winter Olympics in 2022. Subsequently, the state successively issued policies such as "China Ice and Snow Sports Development Plan (20 16-2025)" and "Opinions on Developing Ice and Snow Sports with the Opportunity of the 2022 Beijing Winter Olympics". China's ice and snow sports industry has ushered in a huge development opportunity, and now it has become the largest ski primary market in the world. The popularity of ice and snow sports has also promoted the rapid development of the ice and snow industry.

The number of ski resorts decreased by 202 1.

On June 5438+ 10, 2022, china tourism academy released the Report on the Development of Ice and Snow Tourism in China (2022), which pointed out that despite the epidemic, the number of ice and snow leisure tourists in China increased from 20 16/2065438+ under the stimulation of supply and demand such as the Beijing Winter Olympics, the return of ice and snow outbound tourism, the upgrading of tourism consumption and the national layout of ice and snow facilities.

Domestic skiers hit a new high.

According to the statistical investigation report of "Driving 300 million people to participate in ice and snow sports" issued by the Winter Sports Management Center of the State General Administration of Sport, from 20 15 when Beijing successfully applied for the Winter Olympics to 20021year 10, the number of people participating in ice and snow sports nationwide reached 346 million, and the participation rate of residents reached 24.56%. Judging from the attendance rate of ski resorts in China, the attendance rate of outdoor ski resorts plummeted to 10 19000 in 2020, but it rose rapidly to 1755 in the snow season of 2020/202. From 20 18 to 20021year, the number of participants in indoor ski resorts increased year by year, and the number of participants in indoor ski resorts reached 32 1 10,000 in 2020/202/snow season. On the whole, except for the epidemic in 2020, the number of participants in all ski resorts in China showed an overall growth trend, and the number of participants in all ski resorts reached 20.76 million in 2020/202 1 snow season. Against the background of epidemic, indoor skiing broke out in China. In the snow season of 20021/2022, the number of skiers in domestic ski resorts increased by 3.76% from 20.76 million in the previous year, reaching 2 1.54 million.

The market scale in 202 1 year exceeds 720 billion yuan.

The 2022 Beijing Winter Olympics is like a "cardiotonic agent", which has greatly boosted the development of the domestic ice and snow industry. Whether it is a sports rink or a commercial leisure rink, there are different degrees of growth. At the same time, with the increasing supply of ice and snow industry and the popularization of ice and snow culture in the future, the demand market of ice and snow industry will develop. Under the influence of COVID-19 epidemic at the end of 20 19, ski resorts and snow resorts stopped working in large quantities, which led to the decline of industrial scale in the snow season of 20 19/20, but at the beginning of the snow season of 2020/2/kloc-0, the industrial scale rebounded strongly, reaching 600 billion yuan in 2020 and 5438 in 2026.

For more research and analysis on this industry, please refer to the Research and Analysis Report on Business Model Innovation and Opportunity of China Ice and Snow Industry by Forward-looking Industry Research Institute.