What TV stations have tourist programs now? What are their names?

The original Hainan Satellite TV was acquired by Beijing Poly Huayi and renamed as Tourism Channel. This is basically a full-day travel program.

The 2nd China Most Valuable Media Awards was announced.

Travel channel gets the most valuable media in China.

The second China Most Valuable Media Award was sponsored by China media think tank Stein International. On June 5th, 2005, China Media Industry Annual Conference (co-sponsored by Stan International and Media, China Radio, Film and Television) was officially awarded. Travel Channel won the China Most Valuable Media Award.

China media think tank Stein International held the 2005 China Media Industry Annual Conference in Beijing together with dozens of mainstream media and famous investment institutions. At the meeting, the latest national cultural media industry policy trend, modern media enterprise system construction, competition and integration of new media industry chain, industrial operation and system innovation of media groups, media brand marketing and value-added of state-owned assets were discussed. Stan International is a media think tank (NGO) composed of experts and leaders with high reputation at home and abroad, such as media, investment and humanities. , and has been focusing on media industry policy research and media investment and financing theory and practice exploration. It aims to influence the society through the media and has independent academic character and value orientation. It mainly provides support for strategic management, investment and financing cooperation, system reform and ideological innovation of the media.

China Media Forum Series and Media and Public Policy Research Report sponsored by Stein International are famous for their foresight, which are regarded as the development vane of the media industry and often become an important reference for the decision-making of industrial authorities.

The tourism channel, officially launched on June 28th, 2002, is regarded by the industry as the forerunner of the reform of China's radio and television industry, which has opened the cooperation between provincial TV media and social capital. As the only professional tourism satellite channel in China, Tourism Channel is broadcast 24 hours a day, covering the whole country, with a viewing audience of over 300 million. From 2004 to 2005, the tourism channels that changed their faces twice galloped in China TV media industry with a dark horse posture. Her strong innovation and rapid improvement in performance have amazed the world.

Tourism channel, with clear positioning and outstanding goals. With the personality of "happiness, fashion, walking and interaction" as the channel, the target audience will be the dynamic audience aged 65, 438+08-45-the most active group in China's social life, the most elite group leading public opinion, the most important group practicing a new lifestyle, the most pioneer group leading the fashion trend and the core group with the most consumption power! According to the survey of CCTV Information (CVI), the audiences of tourist channels are mainly urban white-collar workers with high education, high income and high consumption, who are generally loved by intellectuals, elites and the middle class! In 2006, the tourism channel will continue to target high-end people, and at the same time attract the public audience to the maximum extent through the broadcast of prime-time TV dramas and the substantial increase of variety entertainment programs.

In 2005, with the help of policy advantages and willingness to innovate, the tourism channel continuously expanded its market territory, and its performance soared! Tourism channel adheres to the coverage strategy of "strengthening high-end and giving consideration to the public". Recently, it was broadcast in more than 90% provincial capitals and municipalities directly under the Central Government. It also focuses on economically developed cities and southeast coastal areas. In 2006, the travel channel will fully promote the landing coverage, aiming at national ratings, national coverage, national brands and national markets!

With its unique channel concept and program style, tourism channel has become a unique and cutting-edge media among China TV brands. Guided by macro-tourism specialization and micro-program integration, the tourism channel comprehensively integrates the superior resources of Hainan TV Station, Poly Huayi Group and domestic and foreign media companies. All-channel programs are divided into four categories: walking, variety, fashion and information, with a total of 35 columns. It aims to present a unique TV feast for TV viewers and create a broad and effective marketing stage for advertisers!

In 2006, the travel channel used stars to gather popularity, used stars to enhance ratings and used stars to build brands! Ying Da, Sun Guoqing, Na Wei, Jing Li, Liu Yiwei, Dai Jun, Dan Tianfang and many other stars appeared on the travel channel. The star effect of gathering popularity and colorful hosting style bring extraordinary viewing experience to the audience. Travel Channel will become the most dazzling star member of China TV!