Model essay on civil service examination in 29: Culture is also a kind of strength.

1. The strategic move in the new century and new stage

"Improving the national cultural soft power" is a new requirement for cultural construction put forward by the 17th National Congress of the Communist Party of China. The concept of "soft power" is relative to "hard power". Generally speaking, "hard power" refers to tangible forces such as economy, science and technology, military affairs, and "soft power" refers to intangible forces such as culture and ideology. Cultural soft power mainly refers to the cohesion, vitality, innovation and communication of a country or region based on culture, and the resulting appeal and influence. Although culture is an invisible force, it contains great potential, just as computer software and hardware are equally important.

development is the last word, so is improving the soft power of national culture. Every leap forward of human society and every sublimation of human civilization are all engraved with the brand of cultural progress. The awakening of a nation is first of all the awakening of culture; The prosperity of a country cannot be separated from the support of culture. The history of human civilization and progress fully shows that without the active guidance of cultural soft power, the great enrichment of spiritual world and the full play of cultural creativity, it is impossible for a country or a nation to stand on its own feet among the advanced nations in the world for a long time.

culture is an important source of national cohesion and creativity. A nation's culture embodies its historical cognition and realistic feelings about the world and life, and accumulates its deepest spiritual pursuit and code of conduct. Throughout the ages, every great nation has its own profound culture, and every modern country regards culture as an important force to promote social development and progress. Culture is a special bond that unites the national spirit, deeply rooted in the blood of the nation, and has always been an inexhaustible source of strength for national development and national rejuvenation. Culture is a compass to guide social progress and a banner to publicize truth, goodness and beauty. Culture plays a leading role in ideological emancipation, economic development, social harmony and human progress. Where there is culture, there is the footprint of civilization. Chinese culture with a long history is the spiritual bond of the Chinese nation's endless life and national heritage, and is an important symbol and driving force to realize national rejuvenation. At present, the cause of Socialism with Chinese characteristics is magnificent and the practice of reform and opening up is colorful. Only by arousing and rallying the enthusiasm and vitality of cultural creation among the people to the limit, and constantly improving the cultural quality of the whole people, can we enhance the national cultural soft power and truly realize the great rejuvenation of the Chinese nation.

culture is an important factor in the competition of comprehensive national strength. Culture is a business card handed to the world by a country and a nation. People remember Italy, Greece and Egypt first because of their cultural glory. The Great Wall, Terracotta Warriors and Horses, China Cultural Year, etc. let the world know a China with a long history and splendid culture. In today's world, culture and economy blend with each other, and economic development and cultural progress complement each other. The cultural content of economy is increasing day by day, and the economic function of culture is getting stronger and stronger. Culture has become a sharp weapon for competition between countries. Whoever occupies the commanding heights of cultural development and has strong cultural soft power will be able to win the initiative and take the lead in the fierce international competition. The great role of culture is increasingly recognized and valued by countries all over the world, and more and more countries try their best to strengthen the overall strength and international competitiveness of their own cultures. Now, the United States, the European Union, Japan, South Korea and Singapore are all active promoters of the new round of cultural soft power game. Cultural industry has become one of the pillar industries leading the American economy, and its annual export of media and entertainment industry reaches 9 billion dollars. In order to remain invincible in the new international competition and safeguard national development interests and cultural security, China must continue to carry forward the spirit of cultural creativity, give full play to the national cultural creativity, and strive to form cultural advantages that are compatible with economic and social development and international status.

enriching spiritual and cultural life is the ardent desire of our people. Culture is an important goal of building a well-off society in an all-round way, and it is also a remarkable symbol to measure the degree of social civilization and people's quality of life. With the continuous improvement of people's material living standards, people's spiritual and cultural needs are increasingly strong, and their desire for knowledge, pleasure and beauty is even stronger. A well-to-do life is inseparable from the nourishment and support of culture. Healthy cultural products and rich spiritual enjoyment can cultivate sentiment, please body and mind, warm the soul, enrich the spiritual world, improve the quality of life, relieve psychological pressure and promote people's all-round development. To build a well-off society in an all-round way, we need to be rich in both "pockets" and "brains". Only when "pockets" and "brains" are rich together can we get better and faster on the well-off road. Compared with the new expectations of the people, the overall level of cultural development in China is still not high, and cultural products and services can not meet the growing spiritual needs of the people. Only by vigorously developing cultural undertakings and industries and letting the people enjoy a colorful "cultural feast" can we fully embody the hard truth of developing cultural soft power.

2. Improving cultural soft power calls for cultural innovation.

"Be innovative, be innovative, and be innovative" is a maxim handed down from ancient times by China. The reason why the Chinese nation can develop and grow in the historical process of more than 5, years depends on the ability to put aside the old and absorb the new and the spirit of seeking change and striving for strength. Culture is the field that needs innovation most, and innovation is the essential feature of culture, and it is also an inexhaustible motive force for culture to be full of vitality and vitality. To improve the national cultural soft power, we must vigorously promote cultural innovation, strive to reflect the times, grasp the regularity and be creative. Without innovation, it is difficult for culture to continue its inheritance, and it is even more difficult to achieve great development and prosperity.

after 3 years of reform and opening-up, profound changes have taken place in the economic base, institutional environment and social conditions on which Chinese culture depends for survival and development, and the significance of cultural innovation is highlighted again. Only by constantly innovating content, form and means of communication can we meet the needs of the development of the times and enhance the attraction and cohesion of culture.

actively promote content innovation. Content innovation is the core of cultural innovation and the foundation of cultural development. In recent years, China's performing arts market has brought people a series of surprises, which embodies the persistent pursuit of cultural content innovation by choreographers. The first large-scale landscape performance in China, Impression? Liu Sanjie, with the Lijiang River waters and 12 background peaks as the stage, innovatively combines classic folk songs, ethnic customs, Lijiang fishing and fire, skillfully uses the natural landscape in spring, summer, autumn and winter, and with the changing and gorgeous lights, depicts scenes of original ecological art in the Lijiang River waters. This innovation sublimates the connotation of folk song art, successfully interprets the grand theme of harmony between man and nature, and gives people a visual shock and a spiritual sound. The performance not only received huge returns, but also promoted the development of local tourism, catering and cultural undertakings. The drama "beginning of autumn" has been performed for a long time, and it has been praised by experts and scholars as "a milestone of China drama in the new century". The popularity of these works shows that cultural products, whether historical or realistic, should inherit the excellent cultural traditions of the nation and actively absorb and draw lessons from the achievements of outstanding civilizations in the world, enhance their artistic character with new connotations, and pay attention to the originality and originality of the content, so as to make them have more distinctive practical characteristics, national characteristics and characteristics of the times. We should create a large number of excellent cultural products that can stand the test of practice, people and history, fully display the China characteristics, China style and China style of socialist culture, and enhance the appeal and competitiveness of Chinese culture.

we should actively promote formal innovation. Without a certain form, no excellent culture can survive, spread and develop. There is an old saying in China that "the fragrance of wine is not afraid of the depth of the alley". Today, when all kinds of information in life come to us like an avalanche, good wine is afraid of deepening the alley. It is not only necessary but also urgent to introduce excellent culture to the market and the people through certain forms. Hunan Sanchen Cartoon Group has stepped onto the international stage through the cartoon image of "Blue Cat", and has exported the brand rights of Blue Cat series to 15 countries and regions such as South Korea, the United States and Indonesia. A series of works represented by "Magic Jiuzhai" in Aba Prefecture, Sichuan Province went to the market as soon as they were born, and directly "talked" with tourists, realizing the integration and interaction between culture and tourism. This shows that only when the cultural form is close to the people's life and loved by the people, can it meet the cultural consumption tastes of different groups and levels by producing "spring snow" and introducing "Xialiba people". To promote the innovation of cultural forms, we must make use of the beneficial experience of developing culture under the conditions of market economy, constantly carry out practical exploration, spawn new cultural varieties and artistic styles, and make our culture more attractive and infectious.

we should actively promote the innovation of communication means. Communication determines influence. Some people say, "culture is not a fossil. Fossils can be valuable because of their antiquity. Culture is a living life. Only development can have lasting vitality, and only communication can have influence. " The influence of culture depends not only on the unique charm of content and form, but also on the strength of communication ability. Only by promoting the continuous innovation of communication means can cultural concepts and values be widely circulated and the right to speak can be mastered. Today, modern information technology, represented by digitalization and networking, has promoted great changes in the mode of communication. Digital satellite tv, IPTV, mobile TV and mobile TV are developing rapidly, and e-commerce and e-government are in the ascendant. Internet has become a mass media with wide coverage, high efficiency, great influence and strong development momentum, which deeply affects people's production mode, lifestyle, way of thinking and ideas. We should learn to use advanced technology to build and spread advanced culture. Modern high-tech represented by the Internet is a new engine to enhance China's cultural soft power, which has great potential in cultural production and dissemination. We should strengthen the construction, application and management of the Internet, vigorously develop China's characteristic network culture, make full use of advanced science and technology to expand cultural communication channels, enrich cultural communication means, improve cultural communication efficiency, promote new cultural formats, improve China's cultural communication ability, and continuously enhance the influence of Chinese culture.

3. To improve cultural soft power, it is necessary to ensure the production of machinery.

The original ancient city and Naxi ancient music, which are still elegant, are called Dongba script, the "living hieroglyphics" in the world, and this is the unique cultural heritage of Lijiang, Yunnan. A team of 6 people is paid by finance, and the government has to pay more than 8 thousand yuan every year. This is the Lijiang Song and Dance Troupe yesterday; The audience is 3 million, and the output value exceeds 1 million yuan. This is today's Lijiang Song and Dance Troupe ... These changes stem from the cultural system reform. Relying on rich national cultural resources, Lijiang has promoted the integration of cultural institutions with the market through government guidance and market operation, and created a powerful cultural industry with simultaneous growth of social and economic benefits.

deepening reform is the only way to promote the great development and prosperity of culture and a powerful lever to improve the soft power of culture. In the five years since China started the pilot work of cultural system reform, various pilot areas and units have focused on institutional mechanism innovation, cultivated market players, deepened internal reforms, transformed government functions, and established a market system, and achieved remarkable results. China's 122 book publishing houses, 25 audio-visual publishing houses, 27 film and television production units, 32 film distribution and projection companies, and 29 provincial and municipal literary and art troupes have been transformed into enterprises, and the situation of lack of market players and weak competitiveness of state-owned cultural units has initially changed. The construction of cultural communication channels has been accelerated. Nine provinces (autonomous regions and municipalities) have realized the integration of radio and television transmission networks in the whole region, and state-owned publishing and distribution group companies in 23 provinces (autonomous regions and municipalities) have implemented intra-provincial chain. The innovation of system and mechanism injects vitality into the promotion of cultural soft power, which makes the development of China's cultural undertakings and cultural industries look brand-new.

reform cannot happen overnight. From the practice of the cultural system reform pilot, the phenomenon of overlapping and absence in the cultural administrative management system still exists, and the creation mechanism, management mechanism, employment mechanism and distribution mechanism need to be improved urgently. To solve the deep-seated contradictions that restrict cultural development, we must focus on stimulating vitality and strengthening strength in accordance with the clear requirements put forward by the 17 th National Congress of the Communist Party of China, and promote the reform of the cultural system in depth.

remolding and cultivating qualified market players is the central link in deepening the reform of the cultural system. To take the initiative in the fierce market competition, the most fundamental way is to make yourself bigger and stronger quickly. The primary task of the reform of operating cultural enterprises and institutions is to create a number of dynamic, powerful and competitive cultural market entities through enterprise restructuring, and to make a number of large-scale cultural enterprises and enterprise groups bigger and stronger. If the conditions are ripe, carry out restructuring reform; Repeated settings and scattered resources shall be integrated and reorganized; If the conditions for transformation are not yet mature, actively create conditions to implement them step by step. After the transformation of Beijing Children's Art Theatre, the internal mechanism was straightened out, the enthusiasm of the staff was stimulated, and bold explorations were made in the integration of cultural resources, art production planning, marketing operation and other aspects, creating Labyrinth and Hi! Cute "and" Magic Mountain "and other children's dramas, play a fire.

occupying the commanding heights of cultural industry development is an urgent task to deepen the reform of cultural system. Facing the reality that international cultural industry groups have entered the domestic market one after another, it is a new topic for us to use WTO rules to operate the market and seize the highland of cultural industry. In the next 5 to 1 years, China's cultural industry will enter a new stage of development. It is necessary to further implement and improve the national cultural industry policy, improve the environment for the development of cultural industries, further expand state-owned cultural enterprises, and protect and guide the enthusiasm of private enterprises to invest in cultural industries. At the same time, it is necessary to strategically adjust the structure of cultural industry, implement the strategy of driving major cultural industry projects, build strategic investors in cultural industry, and continuously improve the scale and efficiency of China's cultural industry.

further strengthening and improving macro-management is an inevitable requirement for deepening the reform of the cultural system. It is necessary to focus on the transformation of government functions, so that the cultural administrative departments can gradually shift their responsibilities to making policies, planning and supervision, and realize the transformation from "managing culture" to "managing culture" and from mainly managing the micro to managing the macro. Continue to promote the reform of comprehensive administrative law enforcement in the cultural market. At present, three municipalities directly under the central government, eight sub-provincial cities and 37 prefecture-level cities have set up comprehensive administrative law enforcement agencies for cultural markets, effectively solving the problems of overlapping functions and multiple law enforcement. In 28, this reform will be extended to new pilot areas and a unified comprehensive law enforcement agency for the cultural market will be established.

it is an important content to deepen the reform of the cultural system to improve the service ability of the public. We should adhere to the public welfare, equality, convenience and fundamentality of public cultural services, follow the principles of reasonable structure, balanced development, sound network, effective operation and benefiting the whole people, take the government as the leading factor, take public cultural units as the backbone, take the balanced development of urban and rural areas as the basic requirement and meet the basic cultural needs of the people as the main goal, encourage social forces to actively participate and strengthen the construction of public cultural infrastructure and service network. Improve the supply capacity of public cultural products, and ensure the basic cultural rights and interests of the broad masses of people, such as watching TV, listening to radio, reading books and reading newspapers, appreciating public culture and participating in mass cultural activities. Non-profit cultural units should focus on institutional innovation, deepen internal reform, constantly enhance their vitality, take major cultural projects as a lever, strive to explore new ways to expand and improve public cultural services, and innovate public cultural services and operating mechanisms.

Joseph of Harvard University? Professor Nye was the first to put forward the concept of "soft power"