020 What is a mall and how is it different from Taobao?

O2O mall refers to a shopping mall that involves both online and offline. There are three main differences from Taobao:

1. Different models

O2O The mall is an O2O business model and belongs to Online To Offline online and offline shopping.

Taobao belongs to the C2C model, which is the Customer to Customer personal e-commerce consumption model.

2. The time of prosperity is different

O2O only entered a stage of rapid development in 2013, and began the integration and improvement of localization and mobile devices, while Taobao was founded in May 2003 , becoming Asia's largest shopping website in 2006.

3. Different scopes of application

O2O focuses on service consumption, including catering, movies, beauty, SPA, travel, fitness, car rental, and house rental. Taobao is comprehensive consumption, which includes not only physical consumption, but also virtual goods such as phone recharges and game points.

Baidu Encyclopedia--O2O

Baidu Encyclopedia--C2C

Baidu Encyclopedia--Taobao