What is cultural and creative ice cream? What are the features?

Cultural and creative ice cream can help brands spread their unique cultural connotations, highlight their brand value, and thereby enhance their brand recognition. In addition, cultural and creative ice cream has precious collection value, and the Chinese people's emphasis on collection is also one of the reasons for the launch of cultural and creative ice cream. Cultural brands empowering ice cream brands has also become a new industry development trend. Leading the new trend of cultural and creative ice cream. Among the more than 300 cultural and creative products launched by Sanxingdui Cultural and Creative Center, "Bronze Mask Ice Cream" has quickly emerged with high popularity and has successfully become a hot search on major social platforms. As the topic continues to ferment, major scenic spots have also joined the "Cultural and Creative Ice Cream Competition", conquering the world with high-looking cultural and creative ice creams such as Guangzhou Xiaomanyao Ice Cream, Forbidden City Auspicious Beast Ice Cream, Wuxi Yuantouzhu Ice Cream, and Dunhuang Mogao Grottoes Ice Cream. win the hearts of consumers. Not only that, ice cream, which was originally just a cool way to relieve the heat, has transformed into a new tourist experience. What was once a "visit here" has become a "check-in" for ice cream. WeChat Moments, Xiaohongshu, and Weibo have become gathering places for "check-in" for cultural and creative ice cream. On Xiaohongshu, searching for cultural and creative ice cream will bring up various strategies; on Weibo, cultural and creative ice cream has been frequently searched. This summer, cultural and creative ice cream has opened up a new track and quickly captured the "hearts" of consumers. Among the various Internet celebrity products that are widely sought after by Generation Z, "appearance" is very important. For example, ice cream or ice cream are categories where it is easy to focus on the appearance. High-looking ice cream not only stimulates consumers' desire to share and achieves self-dissemination of the product, but also leverages the influence of Internet celebrity KOLs to increase consumers' attention to the product, greatly shortening the path from "planting grass" to "pulling grass". In addition, compared with other cultural and creative products, cultural and creative ice cream is more down-to-earth and has a wider audience. It can easily become an Internet celebrity product once launched. Doing co-branding, promoting idol models, and counter-marketing routines... Generation Z pushes brands and platforms to constantly try to adapt to the pace of youth. Only sincerity can flourish with the consumption power of young people, truly survive, and become "trendy" . Tianmu Dairy, the "Internet celebrity" that ranks among the top 3 in the 2020 ice cream Internet sales rankings, is affiliated to Tianmu Group. It is a modern dairy enterprise integrating ice cream research and development, production, processing and sales. With many years of industry experience and continuous research on the market, Tian Mu has embarked on a unique trend.