What is the prospect of China's tourism in the next decade?

1, Tourism, Competing for Capital In the past 30 years, China's economic growth rate reached an average of 7.4%, ranking eighth in the world economy and becoming the second largest economy in the world today. In the next decade, China will remain an important engine of global economic development, and tourism will be the most worthwhile investment industry.

Because China is entering a new stage of two-way interaction and virtuous circle between tourism consumption market and tourism investment factor market, tourism investment has great space and potential. As one of the largest industries in the world, it is not enough to rely only on the optimal allocation of stock resources, but also the effective input of incremental resources. In the next decade, large-scale non-travel capital will accelerate its entry into the tourism industry, and the cross-industry investment situation will become more and more obvious. At the same time, the pace of mergers and acquisitions and "going out" of tourism enterprises has accelerated, and tourism resources will be deeply integrated.

2. "Tourism+",cross-border integration is the essential attribute of tourism. The comprehensive characteristics of tourism determine that only by relying on multiple industries can we provide tourists with tourism products and services including travel, accommodation, food, transportation, shopping and entertainment. The related characteristics of tourism not only provide preconditions for the integrated development of tourism, but also broaden the space for the integrated development of tourism. The comprehensive and related characteristics of tourism also determine that tourism is the strategic industry with the most integrated development advantages in the national economy. Tourism is a comprehensive industry and an important driving force for economic development. Tourism+is also constantly integrating with various industries. During the "Thirteenth Five-Year Plan" period, "+"in key areas such as tourism and national life, rural areas, health and old-age care will become new development hotspots. 3. "+Internet", the whole industry chain penetration. Last September, the "Tourism+Internet" conference was held in Changzhou, Jiangsu Province. At the meeting, the National Tourism Administration released the "Tourism+Internet" action plan, and the China "Internet plus Tourism Destination" alliance released "Promoting the Integration of Tourism and Internet to Develop Changzhou". The conference also pointed out that in the next five years, China's "tourism+Internet" is expected to create "three 1 trillion dividends": in the next five years, the construction of China's tourism Internet software and hardware facilities will create a demand dividend of 1 trillion yuan; China online travel transaction will create a market dividend of 1 trillion yuan in the next five years; In the next five years, a large number of new technologies, new products, new formats and new models spawned by "tourism+Internet" will create a value-added dividend of 1 trillion yuan. The promulgation of a series of national policies to promote the development of tourism is cracking a series of difficult problems in the optimal combination and allocation of tourism production factors such as land, capital, system, mechanism, organization, technology, human resources and brand. At the same time, guide tourism to promote the development of infrastructure, industry, agriculture, education, medical care and finance, and make tourism a new growth point for the sustainable development of China's economy.

4. Product supply, from "resources+land" to "investment+feelings". The era of mass tourism has arrived, and tourism is becoming a normal way of life for ordinary people. But at this stage, there is still the problem of "incompatibility" in tourism products. In the current tourism products.