5 Advertising Activity Planning Plans

#planning# Introduction When we determine the theme of a thing or work, in order to carry out it accurately, we can write the content and form in the planning plan. The following is a compiled advertising campaign planning plan, welcome to read!

1. Advertising activity planning plan

1. Foreword

With the economic development of our county, the number of new small and medium-sized enterprises continues to increase. Businesses such as credit assessment, guarantee and counter-guarantee, recovery, liquidation and restructuring, and property purchase guarantees for small and medium-sized enterprises have emerged. The business opportunities it contains are limitless. This advertising campaign is mainly carried out from four aspects: the Internet, TV media, physical advertising, and mass information distribution, so as to achieve the goals of increasing the company's visibility and expanding business.

2. Market Analysis

(1) Analysis of Enterprise Operating Conditions

Through the joint efforts of company leaders and employees, our company has achieved good results. income. Asset operations are stable. But a major problem facing the company now is lack of visibility. If the company wants to pursue further development, it must increase its efforts in business expansion, further promote the brand, and enhance the company's visibility.

(2) Product Analysis

The company’s main products are to provide credit assessment, guarantee and counter-guarantee, recovery, liquidation and restructuring services, and property purchase guarantees for small and medium-sized enterprises. There are very few companies in our county that can provide this business (specific numbers can be written), so the competition we face is not strong, and the company's business occupies a considerable share of the market. We should pay more attention to brand development. Because when industry development enters a mature stage, brand becomes an increasingly important factor in the competitiveness of products and enterprises.

(3) Market Analysis

In recent years, the number of small and medium-sized enterprises in our county has continued to increase (specific data can be added here), and the capital chain of start-up enterprises is incomplete. Yes, small and medium-sized enterprises are prone to shortage of funds at the beginning and during the development process, so we have a large customer base.

(4) Consumer research

Small and medium-sized enterprises mainly learn about the services provided by the company through the media. For small and medium-sized enterprises, the services provided by the company are also necessary at this stage. If there is demand, there will be a market.

3. Advertising strategy

1. Follow the company’s overall publicity strategy, establish product image, and focus on establishing the company image.

2. Long-term, launch consistent advertising at a certain period of time.

3. Extensiveness, choose diversified publicity methods and focus on methods with good publicity effects.

4. Seize the opportunity and be flexible.

IV. Advertising Strategy

(1) Online Promotion

Advertise on websites where companies are concentrated. Such as information platforms that enterprises pay attention to, local information websites, portal websites, etc. In addition, a group of online promoters can be activated to promote in major forums that the company is concerned about.

(2) Television media promotion

Advertise on our county TV station. The form is flexible and changeable.

① Make ordinary advertisements during prime time and play them in a loop.

②Business leaders participate in corresponding programs on TV stations to promote corporate culture.

③Invite TV stations to conduct interviews about our company. This can more deeply demonstrate the company's business and corporate culture.

(3) Print media publicity

① Publish articles in newspapers and business magazines in our county.

②Invite reporters to make special reports.

(4) Physical advertising

Physical advertising is divided into two parts:

① Design promotional color pages and distribute them to small and medium-sized enterprises in our county. The design of the color page must reflect the company's corporate culture and business scope. The design is novel and unforgettable.

② Street advertising space promotion and electronic screen promotion.

4. Advertising cost budget

(fill in based on the actual situation)

5. Advertising effect forecast

Ability to use questionnaires from time to time , symposiums and other methods to determine the advertising effect, so as to revise the advertising plan at any time.

2. Advertising activity planning plan

1. Activity background

In this 21st century where talents are abundant and the employment situation is becoming increasingly severe, good creativity can serve as The key to self-promotion and promotion is getting more and more attention from people. As a contemporary college student, in addition to having solid professional knowledge, good advertising planning skills are also indispensable. Undoubtedly, advertising creativity (theory) learning activities are a good way to cultivate students' advertising planning abilities and enhance advertising creative thinking and innovative thinking. Hosting this activity plays an important role in improving students' creative thinking in advertising and can improve their overall quality.

2. Activity theme

“Cultivate advertising appreciation ability, improve advertising creative thinking ability, learn to discover business opportunities in daily life, and learn to capture the details of life.

”

3. Event time and location

Time: 7:00-9:00 pm on December 12th

Location: xx Lecture Hall

IV. Organizer

Association of Societies and Entrepreneurship Association, Youth League Committee of XX College, Student Union

V. Objects of the event

Key members of the Federation of Societies , members of the Student Union of xx College, members of the Law Society, all members of the Entrepreneurship Association, and college students who are interested in creative advertising and entrepreneurship

6. Activity methods

This activity is mainly about. Focusing on appreciating advertising videos, Sina Weibo's interactive concept will be used for the first time in the event to start the interactive session of the event, boosting the atmosphere of the event. The advertising videos will include: creativity, spoof, touching, charity, classic love, star effect, and brand. Analyze the essence and soul of advertising from eight aspects of visual effects of advertising and game advertising

7. Specific process of the event

1. The event host xx introduces the guests attending tonight’s event and the background of the event. , activity theme and activity method.

2. xx, the president of the Entrepreneurship Association, delivered the opening speech.

3. xx, the president of the School of Liberal Arts Student Union, delivered a speech.

4. xx, Vice Chairman of the Student Union and Executive Director of the Social Federation, delivered a speech.

5. The host of the event, xx, gave a brief introduction to the first segment of advertising, and then played the creative segment of advertising and advertising videos from: Creativity. The essence and soul of advertising will be analyzed from eight aspects: spoof, touching, public welfare, classic love, star effect, brand advertising, and game advertising visual effects. In the ad video viewing activity, Sina Weibo's interactive concept will be used for the first time to pass through each link of advertising. Encourage the audience to express their feelings through mobile phone text messages. After each ad viewing in the second link, select a few true and representative text messages from the audience to read to achieve on-site interactive communication.

6. In the middle of the advertising video viewing activity, carry out a learning session on advertising creative pictures to stimulate the audience's visual experience (exquisite posters, event banners and sponsor event pictures can be interspersed in the middle)

7 , continue to enjoy the advertising video until the end. Representatives of the School of Liberal Arts and the Entrepreneurship Association will comment on the creative advertising video and put forward their own feelings, opinions and opinions.

8. Choose a positive one tonight. Participate in the interactive activities through text messages, and provide sampling rewards to the audience who actively participate in the activities, and invite guests to present awards to the winning audiences.

9. Finally, representatives from the audience, representatives from the Federation of Socialist Associations, representatives from the School of Liberal Arts, and entrepreneurs. The representative of the association made a concluding speech for the event

8. Event promotion plan

1. Event banners: two, with the content of "Advertising Creativity (Theory) Learning Activities" (hanging in this department material. 2. 5 hand-painted posters were posted in the xx cafeteria, the publicity board opposite the school's cash machine, and the publicity boards of the third and eighth dormitories. . A color-printed poster is displayed on a display board at the intersection of the Economic and Management Building. (Hand-painted and color-printed posters can choose classic advertising creative pictures)

3. Event promotion time from x month to x day

9. Event award setting

Points or redemption coupons from sponsors’ products can be used as prizes on the night of the event

10. Activity budget

Banner: 4*6*2=48 yuan

Material copying fee: about 12 yuan

Mineral water: 10 yuan

Event prizes: about 40 yuan

Sponsorship transportation cost: about 10 yuan

The estimated cost is about 120 yuan

3. Advertising activity planning plan

1. The purpose of online marketing planning

The goals to be achieved in marketing planning , Purpose Establish a clear point of view as the driving force for the implementation of this plan or emphasize the significance of its implementation, so as to require all employees to unify their thoughts, coordinate actions, and work together to ensure the high-quality completion of the plan.

There are many problems in corporate marketing, but in summary, there are no more than seven aspects:

At the beginning of the establishment of the company, there is no systematic Internet marketing plan, so it is necessary to Plan an online marketing plan based on market characteristics.

As the enterprise develops and grows, the original Internet marketing plan no longer adapts to the new situation, so it is necessary to redesign a new Internet marketing plan.

When enterprises reform their business direction, they need to adjust their online marketing strategies accordingly.

The company’s original Internet marketing plan made serious mistakes and can no longer be used as the company’s Internet marketing plan.

The market conditions have changed, and the original online marketing plan is no longer suitable for the changed market.

Under the overall Internet marketing plan, enterprises need to design new phased plans at different periods of time based on market characteristics and market changes.

When launching a new product, design an exclusive online marketing plan for the product.

2. Analysis of the Internet Marketing Environment

1. Analysis of the external environment of the industry

Political environment analysis and economic environment analysis

2. Industry internal environment analysis

Consumer demand analysis, web page analysis

3. Internet marketing goals

Internet marketing goals are what the company wants to achieve based on the previous goals and tasks. The specific goal is to achieve the economic benefit goal during the implementation of the Internet marketing plan: total sales volume is xx million pieces, estimated gross profit is xx million yuan, and market share is achieved xx.

IV. Specific Internet Marketing Plan

When writing a specific Internet marketing plan, the following points should be considered:

1. Website analysis, mainly including: website Traffic analysis, site page analysis, website application technology and design analysis, basic network marketing analysis, website operation analysis, etc.

2. Website optimization, mainly including: website structure optimization, web page tag optimization, web page weight loss and compression, hyperlink optimization, and page content optimization.

3. Website promotion, mainly including: search engine ranking, related link exchange, and online advertising.

5. How to advertise

1) Principles:

① Obey the company’s overall marketing and publicity strategy, establish product image, and pay attention to establishing the company image.

② Long-term: The personality of the advertised product should not be changed over and over again. If it becomes multi-functional, consumers will not recognize the product, but it will also make regular customers feel unfamiliar. Therefore, the product should be launched consistently over a certain period of time. of advertising.

③Extensive: While choosing a variety of advertising media, pay attention to methods with good publicity effects.

④ Cooperate with periodic promotional activities from time to time, grasp the appropriate timing, and carry out timely and flexibly, such as major holidays, company commemorative activities, etc.

2) The implementation steps can be carried out in the following ways:

① Launch product image advertising in the early stage of the planning period.

②Publish an agent recruitment advertisement in a timely manner after the sale.

③ Launch promotional advertisements before holidays and major events.

④ Seize the opportunity to carry out public relations activities and contact consumers.

⑤ Actively use the news media and be good at creating and using news events to increase the visibility of corporate products.

Write an Internet marketing plan based on the characteristics of each time period during the planning period, and launch various specific action plans. The action plan must be detailed, thorough, operable and flexible. We also need to consider expenses, do everything according to our ability, and try to achieve good results at a lower cost. In particular, we should pay attention to the marketing focus of seasonal products in the light and peak seasons, and seize the marketing advantages of peak seasons.

4. Advertising campaign planning plan

Future Fun (Flying Over Space Mountain) Black and White: Fun, inducing curiosity in the young world; Breathing, interpreting the childish desire for knowledge.

Fantasia (ferris wheel) pure cotton: SMS interactive platform, the unknown scenery is beautiful, the notes rise and fall, and the unconstrained thinking runs everywhere.

Ultimate Fantasy (Carousel) Polycotton: There is no end of the road, only surprises that keep turning, rotating and rotating, season after season.

Exciting Adventure (Tarzan Tree House) Towel: Savages, fighting beasts, and tree houses are another forgotten scenery, outlining every footprint of growth.

Tomorrowland (space flying saucer) sports: take the shuttle bus of the next century, where you can talk at night and preview your vision; magic flying board (springboard) fashion socks: render misty tones, starting from the magical castle , can't wait to realize the pleasure of flying.

Xingmengqiyuan (Constellation) Student Pants: Send a dream to the stars, piously, praying for the flower season that is about to begin, gorgeous and sunny.

Fantasy home (can use crown or castle) children's thermal underwear: This is a season full of innocence, where a garden full of joy is planted and filled with wonderful illusions.

5. Advertising activity planning plan

With the continuous development of my country’s tourism industry, tourism markets in various places have developed rapidly. However, due to the irregular management of some tourism companies and scenic spots, tourism companies have Cases of distrust with tourists have increased. In order to regulate the tourism market, promote tourism brands, and at the same time further expand the social influence of TV stations and create new ratings growth points. On this golden opportunity for Chinese Valentine's Day tourism, China TV Station teamed up with tourism companies to carefully create this event.

1. Planning concept:

In order to seize the good publicity opportunity of the Chinese Valentine’s Day, and to stand out from the many Chinese Valentine’s Day activities in the form of festivals or concerts, we believe that we must find another way Qi Yu.

The large-scale Netizen Sunshine Party focuses its attention on young netizens who have never met. Through the matchmaking between Zhejiang Satellite TV and Xiangshan Scenic Area, it allows them to have an intimate contact in the blue sea and blue sky, and young people from the perspective of young people. to interpret the traditional Chinese Qixi Festival with its vitality. With the help of Zhejiang Satellite TV's powerful publicity platform and QQ new media power, I believe this refreshing event will not only attract the attention of various media but also attract great attention from netizens.

2. Activity execution plan (initial plan):

1. Hype stage: March 13th.

Zhuzhou TV: "Zhuzhou Report", "Real Estate Supermarket" and "Life Equation" programs are broadcast:

Twice in 25 seconds, replay four times in 25 seconds, Zhejiang Satellite TV evening prime time The promotional video will be broadcast no less than 8 times on a rolling basis, and the promotional video will be broadcast 32 times a month. Content: event promotion, netizen solicitation.

2. Recording stage: after July 23rd

a. 12 netizens, the host announces the rules, rewards, etc. of this event.

b. Netizens divided into five groups of love face-to-face at the iconic scenic spot in Xiangshan. The player with the right number comes out and enters the next link. At the same time, several netizens who like it will compete for love slots, and the netizens will vote to decide who will stay and who will go.

c. Charm competition between netizen groups: tacit understanding, physical strength, large-scale love song duet, romantic style competition, etc.

d. Large beach bonfire party.

3. Program broadcast and event reports:

Zhejiang Satellite TV’s special program "Boys and Girls" on August 6 (two episodes may be considered), the program length is 5 minutes.

QQ entertainment channel’s eye-catching pictures and text reports

QQ live channel broadcast simultaneously