Traditional Culture Encyclopedia - Tourist attractions - ※What is a single-column billboard? What is a multi-column billboard?

※What is a single-column billboard? What is a multi-column billboard?

Single-column outdoor billboards (T-shaped billboards)--consisting of basic engineering and superstructure, mainly composed of columns and signboards. The signboards have two or three sides. They are generally built next to highways or in cities. In relatively open areas, it is often combined with spray-painted images, and can also be made into three-sided flip-ups and electronic displays, which are mostly used by vehicles and people.

Our company specializes in the production of large-scale outdoor single-column billboards, using a new generation of spherical grid structure. Features: uniform force, strong and durable; precise design, beautiful shape; no need for welding, no need for painting within three years maintainance. And all steel frame structures are designed by the design institute in accordance with national standards.

Multiple columns may be specially made according to the specific conditions of the site.

In addition, the following types of outdoor advertising are introduced for your reference.

*Spotlight billboard

A billboard equipped with spotlights or other lighting equipment around the billboard is called a spotlight billboard. It is characterized by beautiful appearance, excellent lighting effect at night, and advertising information can be clearly seen.

*Neon billboards

Made of neon tubes bent into text or patterns, coupled with neon tubes of different colors, emitting colorful colors. It can also be used with the electronically controlled flashing form to increase the sense of movement, and the night-time effect has a strong visual impact.

*Single-column billboards (referred to as single-column)

The billboards are placed in a specially designed Most of the supporting columns are T-shaped or P-shaped. Advertising devices are set up on highways, main traffic arteries, etc., facing dense traffic and people. The commonly used size is 6 meters high by 18 meters wide, and mainly uses spotlights as lighting equipment.

light commercial. Light box advertising lighting effects are better, but maintenance is more difficult than spotlight billboards, and the lamps used are more susceptible to wear and tear.

Bus shelter billboards

Outdoor media installed at bus shelters. Take light box as the main form of expression. The advertisements arranged in this type of media are mainly for mass consumer products. Multiple kiosk advertising spaces can be purchased individually or online to achieve wider coverage or even cover multiple cities.

*Subway Advertisements

The various advertisements set up within the subway are collectively referred to as subway advertisements. It takes the form of twelve light boxes, four channel posters, special light boxes, escalators, and in-car posters. It is characterized by concentrated flow of people and high degree of attention, which can increase product awareness. Can be purchased individually or online.

*Bus advertising

Bus is a mobile media, which takes the form of full body painting and banners on both sides of the body. It is characterized by wide contact area and high coverage. Routes or regions can be selected based on your target audience. Available individually or as an online purchase.

*Airport Advertising

Billboards placed around and inside the airport. Generally aimed at audiences with higher levels of income and income, such as people on business trips and traveling abroad.

*Railway station advertising

Advertising formats set up within the railway station range are mainly targeted at passengers traveling from various places. They are characterized by high traffic flow and coverage of adjacent areas. Its advertising forms include light boxes, electronic screens, spotlight billboards, three-sided flips, etc.

*Other single media

1. Wall

Outdoor advertising posted on the exterior wall of a building, using the wall to post large posters, posters, calligraphy and paintings, Decorative flags etc. Mainly to promote products and promote corporate image.

2. Three-sided flipping

Three-sided flipping is the more expensive type of outdoor advertising device. This device has a three-sided prism, and the advertising screen content uses materials such as inkjet printing, computer photos, or outdoor color post-it notes. Suitable for indoor and outdoor environments, when these prisms rotate, they can form three different advertising screens.

3. Unlit billboards

Billboards without any lighting equipment are called unlit billboards. This type of advertising is an early form of advertising media and will be gradually eliminated as outdoor media forms continue to develop and update.

4. Electronic screens (including all electronic outdoor advertising media)

It is a relatively new form of outdoor advertising and is common in modern cities. Using computer control, the advertising graphics or TV commercials are input into the program, and colorful graphics and text are displayed on the screen in turn. It can display multiple products from different manufacturers and brands in a short period of time, which is dynamic and multi-faceted. Characteristics such as change, novelty, and repeated playback can arouse great interest from the audience.

5. Venue advertising

Venue advertising can be said to be a product of the television era. It is mainly placed around the competition venues in stadiums and large gatherings. Venue advertising actually delivers information through live audiences and television broadcasts. As large-scale live TV programs attract more and more attention, the effectiveness of venue advertising has been greatly improved.

6. Inflatable-shaped advertisements

Inflatable-shaped advertisements are mostly used for product promotion and publicity. It can be divided into long-term and temporary types, and can be used in outdoor venues such as exhibition venues, large gatherings, public relations activities, and sports activities.

Because sculptured objects are generally larger than real objects, have unique designs and showy colors, they have a strong appeal to the audience.

7. Road sign advertising

Signs at public facilities (such as subway stations) or store locations can also reserve space for advertising and promotion.

*Others--Online media

1. Sidewalk billboards

Billboards placed on both sides of the sidewalk can make the advertisements clearly visible to pedestrians passing by. information.

2. Telephone booths

Telephone booths are generally located in densely populated areas or public places. The probability of contact by passers-by is high, but they need to be regularly maintained and kept clean to ensure the effectiveness of advertising. . Phone booth advertisements are currently mainly advertising for communications, beverages, food, and electrical appliances. Phone booths in different regions have different advertising formats and sizes.

3. Newspaper Column

Open an advertising space in the newspaper column, which we call newspaper column advertising. It has the same nature as sidewalk advertising and can also be called "pedestrian newspaper column advertising."

4. Hanging advertisements

Set up in front of the hotel and on telephone poles on both sides of the road, and make them into light box advertisements, road flags and other advertising forms. This form of advertising has the advantages of easy production, directness, and wide dissemination of information, but the advertising area is small. Hanging flags on lampposts on both sides of the street, also known as road flag advertising, is also a type of hanging advertising. Usually when advertisers hold large-scale events or a promotion cycle, they often use road flag advertising to create a warm atmosphere and expand the exposure of corporate logos and event themes.

Hope this helps.