What is leisure tourism?

Abstract: Leisure tourism can relax while traveling. Different from other tourism, it is a kind of activity-quietness, a kind of tour-activity and a kind of fatigue-leisure. It is gradually formed when tourists occupy more leisure time and disposable economic income, and tourist destinations have certain service facilities. It is the product of rich development of tourism. What are the characteristics of leisure tourism?

definition

Leisure tourism refers to sightseeing, entertainment, sightseeing and rest in a different place for a certain period of time in order to leave the settlement, relying on tourism resources, taking leisure as the main purpose, taking tourism facilities as the conditions and taking specific human landscapes and service items as the content.

trait

Different from ordinary tourism, leisure vacation has its own characteristics:

Through self-reflection, we can achieve the perfect state of body and mind.

Relaxation is the basic requirement of holiday travel. Leisure is an active rest in a state of "doing nothing".

Therefore, after intense work, go to your favorite holiday resort for a holiday, or swim, or read, or wander in Yu Haibin, or wander in the forest and grassland, or stay in the warm light, so that your body and mind can be completely relaxed. This kind of relaxation, completely different from the usual work rhythm, is a kind of physical and mental adjustment.

Destination repetition

Holiday travel has a remarkable feature, that is, tourists have lasting interest and stable loyalty to their recognized resorts, and even have very stable loyalty to a resort hotel they like. Some tourists may only go to the resort once or several times in their lifetime, and a resort may go many times in their lifetime, because vacationers are very concerned about the familiarity and intimacy brought by the holiday destination, and are very concerned about the internal relationship between the feeling of going out for a holiday and the feeling of living at home. Therefore, holiday destinations will have a stable group of repeat customers. The bigger this group is, the more targeted the holiday destination service will be, and the more humanized the service provided for this group will be. The characteristic of repeatedly arriving at the same destination means that the holiday destination must cultivate and protect the loyalty of tourists in its operation, strive for every "first-time guest", turn it into a "repeat guest", enhance the brand loyalty of tourists to the resort and become a lifelong guest of the resort.

High consumption level

Judging from the development law of world tourism, when people have enough income and leisure time to meet their survival needs, they will consider tourism consumption, and sightseeing comes into being. With the improvement of income level, leisure time and cultural taste, leisure and holiday tourism is gradually emerging among some high-income people in some developed areas. This situation determines the improvement of the consumption level of leisure tourists. Compared with sightseeing, staying at the destination for a long time will lead to repeated consumption, which is a market worth developing.

Stay in one place for a long time

The important difference between holiday tourism and sightseeing tourism is that holiday tourism takes the destination as the center. Different from the value mentality of "seeing more and walking more" pursued by sightseeing, leisure vacationers often stay in one place for a long time, and the purpose of consumption is very clear. At present, although sightseeing is still the main market in China, the phenomenon of transition from sightseeing to leisure vacation has appeared, and the leisure tourism market has gradually formed. For example, in the past, tourists went to Hainan Island mainly to see the coconut wind and sea rhyme landscape, but now it has gradually changed into a coconut wind and sea rhyme situation, and they have a relaxed enjoyment.

Require convenient transportation

Compared with sightseeing tours that pay more attention to economic costs, leisure and holiday tours pay more attention to time costs.

That is, the pursuit of low time cost and rapidity of transportation from the source to the destination. Because the main concern of holiday tourism is not the ornamental effect in the process of tourism traffic, but more concerned about entering the leisure state as soon as possible and improving the quality of vacation. Therefore, the distance between the holiday destination and the tourist destination should not be too far, and the "point-to-point" direct transportation mode is generally pursued. For example, in addition to excellent sunshine and beach marketing, Spain's superior geographical location and convenient transportation are also important factors in becoming the preferred holiday destination in Europe.

Self-help and semi-self-help modes

Unlike sightseeing tours, leisure and holiday tours prefer self-help tours or semi-self-help tours (only air tickets and hotels are arranged through travel agencies). In travel units, the proportion of family and friends traveling has increased significantly. Personal and family-style tourism began to rise internationally in the late 1970s and early 1980s, and now it has gradually become an important way in China, which puts higher demands on the operation of existing tourism enterprises.

Rich in layers

The generation of holiday tourists has gradually matured and changed among tourists. The further maturity of holiday tourists' tourism consumption will produce higher cultural demand, because tourists' experience is not only to breathe fresh air in forest resort or take a bath in hot spring resort, but also to pursue the cultural atmosphere and connotation of resort. Therefore, if the management of the resort can meet the various requirements of tourists at the cultural level, the holiday culture of the resort will gradually mature and become the driving force to consolidate the loyalty of vacationers to their destinations.

develop

Present situation and characteristics

As an industrial form, leisure industry has become an important growth point of the tertiary industry. At present, many cities in China have decided to promote the development of the tertiary industry by developing leisure economy, thus promoting the all-round development of the national economy. Famous tourist cities such as Chengdu and Hangzhou have positioned their future development as "leisure capital" and even put forward the conclusion that "leisure is also productivity". At present, the leisure industry in China has the following characteristics:

The development momentum is rapid

According to the prediction of the World Tourism Organization, by 2020, China will become the largest tourist country in the world.

A new force in tourism, leisure and holiday industry

The era of China people enjoying leisure through consumption is coming, and it has become a trend. Although China is still a developing country at present, as far as tourism consumption is concerned, leisure vacation accounts for only about 20% of the whole tourism industry, far lower than that of developed countries, and has not yet entered the real "leisure era", but the leisure economy has reached a considerable scale and is showing a vigorous development momentum. Especially in the context of building a resource-saving and environment-friendly harmonious society, the development of leisure and holiday tourism will show a faster trend.

Development faces bottlenecks.

Undeniably, there are still many restrictive factors in the development of leisure tourism in China. For example, the centralized holiday system has seriously hindered the improvement of tourism energy level. Due to the synchronization of production and consumption of tourism products and the non-storability of tourism products derived from it, the flexibility to alleviate the time conflict between tourism supply and tourism demand is very limited. Tourism consumption demand has great flexibility and variability, but the excessive concentration of holiday time makes the tourism consumption demand released at the same time, which leads to the excessive concentration of tourist flow, the overload of transportation, tourist reception facilities and scenic spots, the decline of service quality, the decline of tourists' satisfaction and the transfer of tourism consumption demand, which weakens the improvement of tourism consumption level. Therefore, the current vacation system is only suitable for shallow sightseeing, but it restricts and hinders the further development of high-level leisure vacation tourism.

At the same time, the overall level of economic development and cultural identity is another restrictive factor for the development of leisure tourism in China. At present, the consumption orientation of the mass tourism market is basically the product of the "multi-scenic spots+low tour fee" model, because on the one hand, most residents in China are still between the rich and the non-rich, on the other hand, they can not fully agree with the "idle" leisure and holiday model.

The market needs to be nurtured.

The leisure and holiday market also needs to be cultivated in many ways. From the macro-management point of view, to promote the development of leisure industry, it is necessary to advocate the choice of healthy and active leisure consumption and lifestyle in the whole society and formulate industrial policies, systems and regulations suitable for the development of leisure industry. Judging from the education level of tourists, the choice of leisure mode is closely related to the education level. Therefore, it is also an important way to promote the development of leisure industry by improving the level of national education to promote healthy leisure culture and leisure consumption. Of course, the active participation of enterprises is the biggest driving force for the development of leisure industry.

prospect

Since the reform and opening up 20 years ago, China's tourism industry has developed rapidly, but leisure tourism has just started and is showing a strong development momentum. How to build leisure tourism with China characteristics and make it develop healthily?

Tourism, as an important leisure way for urban and rural residents, is having an increasingly important impact on the consumer market and economic and social development. On June 2nd, the National Tourism Administration and the Chinese Academy of Social Sciences announced the relevant research results at the conference of "China Leisure Development Annual Report" and "Leisure Green Paper". "The National Tourism Administration entrusted the research group of China Academy of Social Sciences to study and publish the annual report on leisure development, precisely to closely track and actively reflect the current situation of leisure development in China and highlight the service and guidance for the development of national leisure life and leisure industry." Zhu, deputy director of the National Tourism Administration, said.

Grassland and Alliance Culture Development Leisure Tourism Planning

The tourism planning of Duolun County has a unique combination of grassland and humanistic tourism resources. In order to be in the forefront of the era of tourism planning and leisure, Duolun County will build a brand, and at the same time implement the national tourism and leisure tourism development strategy, and make use of the regional advantages such as transportation and tourism planning near Beijing to "dig deep, integrate and refine", so as to quickly transform the tourism planning resources of Duolun County into sightseeing, leisure and entertainment tourism products, and create famous brand boutique projects, so as to make Duolun County a veritable grassland ecological leisure in northern Beijing. At the same time, it will promote the development of various elements of tourism and make tourism truly become the city card of Duolun County.

By expanding leisure tourism, strengthening historical and cultural tourism, deepening a number of fine scenic spots and strengthening the demonstration role of tourism ecology, the tourism planning project team has built Duolun County into a "leisure tourism destination in northern Beijing" with domestic influence and regional characteristics. Combined with the development requirements of building "ecological county, chemical county and cultural county" and the strategic orientation of building "two cities, three places and one center", while accelerating industrial construction, we should give full play to the comprehensive functions of tourism, expand employment capacity, promote urban exchanges and coordinate regional development, so as to optimize the industrial development structure of tourism in Duolun County by improving the types of tourism products.

Strategic Construction of Cultural Leisure Tourism in Suburbs

Surrounding cities from rural areas, suburban cultural leisure tourism is a strategy.

To build a new low-carbon countryside, suburban cultural leisure tourism has become the cultural inheritance of regional characteristics, and suburban cultural leisure tourism is the umbilical cord.

Suburban leisure tourism is an important spatial area in the urban-rural tourism system and an important link for the interactive development of urban and rural areas. The two-way difference and complementarity between urban and rural areas have become the key factors to build a diversified system of market, capital, resources and products for tourism development in this region. Taking the cultural leisure tourism project in the suburbs of zhanggong district completed by Davos Ding Feng Tourism Planning and Design Institute as an example, this paper studies and explores this proposition, and seeks the strategic construction system of this kind of project or regional development.

The development path of extracting background elements in a timely and appropriate situation.

The choice of regional development mode is directly related to the success or failure of regional tourism development. The strategic deployment of urban and rural space shows the pattern significance of tourism development. It is particularly important to extract the supporting elements, advantages and development path basis of urban tourism, suburban tourism and rural tourism area construction from the present situation.

Zhanggong district is located in the south of Jiangxi Province, north-central Ganzhou, where Zhanggong River meets. As the central city of Ganzhou, Zhanggong tourism products, mainly cultural relics, are in the isolated and decentralized primary development stage of resource dependence. The development of characteristic culture and tourism products has not yet formed a scale; Deep leisure experience tourism products have not yet been developed, and the rural tourism system is basically blank; Ganzhou's convenient transportation advantages and Zhanggong's excellent background, ecological environment and cultural resources are important supports for the great potential of suburban tourism development.

How to seek the analysis elements of development mode and spatial deployment can be investigated and analyzed from the strategic perspectives of location, accessibility under transportation mode, advantages and characteristics of resource integration, tourism elements under the integration of large industries, energy level and consumption mode of relying on cities, and rural resource background.

Second, the construction of Zhanggong suburban cultural leisure tourism model under the strategy of encircling the city from the countryside.

In response to the Notice on Promoting the Development of Rural Tourism jointly issued by the Ministry of Agriculture and the National Tourism Administration, the advantages of agriculture and tourism are put forward. Dig deep into rural local resources and package them, so as to make them become superior tourism resources with rural characteristics.

Song Wenhua tourism resources in the old city of zhanggong district have the longest history and are best preserved. Cheng Song's learning effect had a great influence on Zhang Gong and Cheng Song. Therefore, zhanggong district tourism needs to seek the development of Song Cheng in the old city with a new mode of thinking, adopt the strategy of encircling the city from the countryside, "jump out of Song Cheng for development", break the traditional development path of relying on Song Cheng in this region, and take the lead in embodying ancient Song Cheng with the development and deployment of suburban cultural leisure tourism. Combined with the spatial structure of regional development, the perfect pattern of Zhanggong tourism development of "one axis+one heart+six groups+nine pearls" is put forward.

1, one-axis orientation, that is, the water landscape axis connecting Zhangjiang River and Gongjiang River of Ganjiang River.

Make Zhangjiang and Gongjiang into large-scale water tour routes in the cultural and leisure tourism system of Zhanggong District; Water landscape axis integrating transportation, sightseeing and beautifying lighting landscape.

2, radiate with one heart, through the release of the core elements of Song Cheng culture, highlight the rural culture and historical and cultural characteristics in suburban development.

3. The six groups go hand in hand, and their functions and spaces are concentrated and developed.

Central Old Town Leisure Tourism Group: the trump card and engine of cultural leisure tourism: Song Wenhua Leisure Tourism Group integrating sightseeing, leisure, education and experience.

Shashi Suburb Leisure Tourism Group: Shashi Town will be built into a high-,medium-and high-level agricultural town with amorous feelings and leisure characteristics based on farmland planting and aquaculture.

Shahe suburban leisure tourism group: a suburban leisure tourism group with mass leisure and high-end leisure vacation, mainly based on lotus culture in Luokeng Village.

Shuixijiao Leisure Tourism Group: Make Shuixi Town into a suburban leisure tourism group integrating agricultural planting, picking and experience.

Shuinan Suburb Leisure Tourism Group: Shuinan Town will be the political, sports and cultural center of Ganzhou in the future. According to the current development direction of Shuinan New District, Shuinan will be turned into a leisure, ecological, humanistic and information-based tourism business district (TBD) with the help of favorable opportunities.

Shuidong Suburb Leisure Tourism Group: To build shuidong town into a comprehensive leisure tourism group integrating harmonious culture, religious culture, Song Wenhua and blue culture.

4. "One village, one product" suburban support demonstration project.

Zhanggong district in Ganzhou is the epitome and reappearance of ancient Song Wenhua. Although it has experienced more than 1000 years of wind and rain, it is still full of vitality. Focusing on the Song Cheng Cultural Tourism Zone with Song Wenhua as the core, radiating to the suburbs of zhanggong district, suburban cultural leisure tourism will turn the planned villages into pearls, and * * * will string together the leisure tourism lines in the suburbs of zhanggong district. Each village will create a unique "one village, one product", build a rural leisure tourism system, inject new vitality into Zhanggong tourism, and make Jiuzhu glow with infinite charm.

On "Three Comes" from the Perspective of Suburban Planning

The development of suburban tourism should show the comprehensive benefits of new rural construction, and treat industrial transformation, rural construction and social development from the strategic height of "getting rich", "getting up" and "living up" in society.

1, suburban cultural leisure tourism makes farmers rich.

How to make tourism a rich industry is the basic proposition of planning. We should make full use of the driving effect of tourism, enhance the inclusiveness of urban economy, enhance the added value of agriculture, and build a suburban tourism industry system.

2. Suburban cultural leisure tourism makes the countryside "brand-new"

In the past, the common development model of China's rural construction was: the resource advantage of its own agricultural industry+sales channels = invigorating the economy and increasing income. Now another model of new rural construction is put forward: background rural resources promotion+tourism creative planning = promoting the development and construction of new socialist countryside. The development of rural tourism not only brings the renewal of rural appearance and agricultural industry, but also brings the renewal of farmers' ideas.

3. Suburban cultural leisure tourism makes culture alive.

The ancient regional culture is lamentable because of its weak vitality. From the perspective of cultural protection, developing cultural leisure tourism is a deep excavation of local culture. Making culture constantly rejuvenate under the impetus of tourism is conducive to the protection and inheritance of culture, and is also an important content of regional social development and vitality.

Leisure tourism products

plan

Leisure tourism research is the focus of modern tourism research. Through practical experience, we put forward several requirements for leisure tourism planning:

Comfort requirements: that is, from the perspective of ergonomics under the guidance of humanistic spirit, tourism project planning should meet the requirements of human comfort, including scale, color, proportion and rhythm.

Safety requirements: It is an inevitable requirement for tourists to stay in the scenic spot and deeply participate in the project. Such as natural disasters, diseases and social disasters, will pose a threat to the safety of tourists.

Requirements of happiness: both the sensory happiness brought by tourism projects and the spiritual happiness created by leisure tourism.

Participation requirements: it is the most significant difference between leisure tourism projects and sightseeing tourism projects.

Personalized requirements: leisure tourism projects, whether it is project planning and design or landscape construction, should highlight their characteristics and make the projects more attractive.

Requirements of being close to nature: With the rapid development of urbanization today, nature will become the last spiritual home of mankind.

Leisure tourism has become a direction of China's tourism development, and we need to pay close attention to its development trend.

Product category

At present, the leisure tourism products developed in China mainly include theme parks, farmhouse music, industrial leisure tourism, sports leisure tourism, characteristic leisure tourism, shopping leisure tourism and other forms. At the same time, the design of leisure tourism products basically meets the needs of high, medium and low-end consumer markets. Generally speaking, China's leisure tourism products are showing a colorful and endless diversified development trend.