How to solve the problems of insufficient funds and imperfect facilities in Guangdong red cultural tourism enterprises

According to the data of "Several Measures for Promoting the Recovery and Development of Difficult Service Industries in Guangdong Province" (hereinafter referred to as "Several Measures") issued by the General Office of the Guangdong Provincial Government, as of (August 16, 2023).

1, expanding market operation space. Article 26 of the "Several Measures" clearly proposes to encourage party and government organs, enterprises, institutions and social organizations at all levels to entrust travel agencies to carry out activities such as party building, public affairs, trade unions and exhibitions. , and appropriately increase the proportion of advance payment.

2. Increase financial support. Article 24 of the "Several Measures" proposes to guide financial institutions to increase credit input to key cultural tourism market entities that meet the requirements and have good development prospects, and appropriately increase the loan amount. Encourage banking financial institutions to innovate credit reporting methods, expand credit loan support and promote refinancing repayment according to the characteristics of enterprises and assets in travel agencies, tourism performing arts and other fields.

3. Provide diversified insurance products for the tourism industry. "Several Measures" proposes to provide diversified insurance protection capabilities for tourism enterprises. Article 27 clearly puts forward that insurance institutions should be encouraged to optimize the underwriting claims service process, simplify claims procedures, improve claims efficiency, strengthen insurance support capabilities and enrich the supply of cultural tourism insurance products according to the actual operating conditions of travel agencies and other cultural tourism enterprises.

4. Focus on reducing operating costs. Several Measures put forward a series of special measures to help tourism enterprises reduce costs. Article 23 proposes to continue to implement the policy of supporting travel agencies to suspend the quality of tourism services this year, and further increase the suspension ratio on the basis of maintaining 80% qualified travel agencies. To carry out the pilot work of paying the deposit for tourism service quality with insurance instead of cash or bank guarantee.

5. Increase financial support. Article 29 of the "Several Measures" proposes that the provincial financial pooling funds, as the rescue support funds for cultural tourism enterprises, are mainly used to support cultural tourism enterprises such as key travel agencies, A-level tourist attractions, cultural art troupes and performance venues in the province, as well as cultural tourism to promote consumption activities.