How to write an Internet business plan

how to write an internet business plan? I think this is a difficult problem for many internet entrepreneurs. Many people think that it is easier to do than to write a plan. In fact, as long as you master the main points of the internet business plan, it is not difficult to write it. So what are the main points of the Internet business plan?

1. business purpose

a qualified business plan should first have a clear, concise and effective descriptive language to explain the development direction and main contents of the business plan, in which the attractive and distinctive personality, clear ideas and goals and the advantages of the entrepreneurs themselves should be particularly highlighted, so that investors can fully understand the whole business plan in the shortest time, control the direction and rhythm of capital investment, and enable them to provide the best when necessary. Venture capital group has rich management experience and strong risk self-control ability, and its intangible investment in management and risk control is tantamount to a bright light in the dark for entrepreneurs in the initial stage. Even if the cooperation between the two parties is not successful, accepting the advice of venture capital experts with an open mind will benefit entrepreneurs a lot.

2. Introduction of the startup company

After establishing the initial impression, the entrepreneur should further explain the background and current situation of his company, clearly show the overall strategic goal of the company, and point out the ultimate goal of being a commercial profit-making company, so that investors can fully understand the startup company they invest in and establish the necessary trust. This is the only way for entrepreneurs to "circle money", which requires a sincere attitude. Only after investors fully trust themselves can all cooperation be truly carried out. Imagine if you don't trust each other, who will give you hundreds of thousands, millions or even tens of millions of dollars to spend? Openness is the basis of building trust.

3. products/services

products/services are the specific carriers of the business plan and the key to whether the investment can finally get a return. To have commercial value, products/services should be market-oriented, not purely technology-oriented, because creativity with market opportunities is the most valuable and can meet the requirements of the target market. Entrepreneurs should describe it as detailed and clear as possible, highlighting the characteristics and potential commercial value of products/services; The leading position of technology, whether it adapts to the existing consumption level; Accurate and reasonable judgment of technical prospect; Ownership status, etc. In this regard, entrepreneurs should have the attitude of fully trusting venture capital companies, and don't worry too much that their technology patents will be stolen by venture capital companies and concealed. To be sure, venture capital companies have strict professional ethics in this respect. Before discussing cooperation, they will sign a confidentiality agreement with entrepreneurs to protect their interests by legal means.

4. Market analysis

Market analysis is the key factor for investors to decide whether to enter the market. Entrepreneurs should make a rigorous and scientific investigation and analysis of the market before introducing venture capital, and elaborate the market capacity and future trends in detail in their business plan, including the existing scale, development status, pioneering ability, customer situation, competition form and feasibility of marketing strategies in the target areas, and make reasonable predictions on market share and market trends to make accurate market positioning. In order to ensure its accuracy, entrepreneurs should try to adopt multiple professional market analysis channels, entrust different professional market analysis companies to make rigorous, scientific and authoritative investigation reports respectively, and synthesize as much data as possible to make a final demonstration plan to avoid risks to the maximum extent. Clear market opportunities are the most attractive aspect for venture capitalists, and the target market should have considerable scale and development potential.

5. Competition analysis

As the saying goes, "Know yourself and know yourself, and you will win every battle." Entrepreneurs must have a clear understanding of the market competition and their respective advantages, make a thorough analysis, and deploy a clear competitive strategy.

6. operation and implementation

operation and implementation include two aspects, one is the business strategy, and the other is the sales method. For the business strategy, entrepreneurs should make clear the steps of strategy implementation, business timetable, product production/service plan, cost, gross profit, expected business difficulty and resource demand. For sales methods, entrepreneurs should make clear sales strategies and methods, including incentives for sales staff and effective promotion strategies. Sales and promotion strategies are very important for the company's long-term success.

7. Management background and ability

Venture capitalists attach great importance to management ability. It can be said that success is impossible without good management. Management ability is reflected in the following two aspects in business plans:

(1) entrepreneurial belief, foresight, professional knowledge and rich experience, and good business feeling;

(2) Careful planning and effective implementation, including insight and consideration of risks and threats.