Implementation strategy of tourism experience marketing

On the basis of deeply grasping the needs of tourists, tourism enterprises should formulate corresponding experience marketing strategies and provide experience to tourists through various channels.

(1) Design a distinctive and unique theme.

Experience marketing starts with a theme, and all services revolve around this theme, so the experience must first set a clear and unique theme. If there is no clear and unique theme, visitors will not be able to grasp the main axis, integrate all perceptual experiences and leave long-lasting memories.

(2) Spreading tourism experience through experiential advertising.

Experience advertising can symbolize the experience and spread it through the amplification of mass media, thus maximizing the effect of experience marketing. In the aspect of advertising design, we should design the advertising theme according to the natural landscape and local customs of the tourist destination, extract vivid advertising language, highlight the tourism theme with the landscape of the tourist destination, and let the audience feel immersive and have the desire to travel.

(3) Marketing means should emphasize the participation of tourists and strengthen the interaction with tourists.

Through interaction, the distance between them has been narrowed, the emotional connection between the two sides has been strengthened, and tourists have maintained high loyalty to the products of tourism enterprises. Interaction is not only the interaction between enterprises and customers, but also the interaction between customers. Let the facts speak for themselves, and let the "good feelings" be passed down from mouth to mouth.

In a word, tourism experience marketing is a major change in the marketing mode of tourism enterprises in the era of experience economy. It is of great practical significance to introduce experiential marketing into tourism management, which will promote the vigorous development of tourism again.