I am looking for a paper for the course "Tourism Resources Development and Planning", about 3,000 words.

I am from Anyang and have a relatively good understanding of the development and utilization of tourism resources in Anyang. Now I would like to talk about some of my knowledge and opinions on Anyang’s tourism industry.

In recent years, the tourism industry in Anyang has developed rapidly. Following the Yin Ruins oracle bone inscriptions, the Hongqi Canal Taihang Grand Canyon, there is the Chinese Character Museum, and the current controversial hot spot Cao Cao's tomb. Our tourism industry in Anyang can be said to have become a new growth point for Anyang's economy and the leading industry in the tertiary industry. However, compared with the developed tourism cities in the province, the development of tourism in Anyang is still immature, and the tourism industry is still in its early stages. I checked some information: In 2008, Anyang's tourism revenue accounted for only 5.03% of the city's GDP, which was not only 5.88 percentage points lower than Jiaozuo, but also 3.95 percentage points lower than the provincial average; both are world cultural heritage, and Luoyang Longmen Grottoes ticket revenue It exceeds 90 million yuan, while the Yin Ruins in Anyang is less than 10 million yuan. The obvious gap has aroused the thinking of industry insiders who are concerned about Anyang tourism. How to objectively evaluate the situation and problems faced by the development of Anyang tourism, how to transform resource advantages into market advantages and promote the leap-forward development of Anyang tourism is a very worthy study. question.

Let’s first talk about the current development status and situation of tourism in Anyang

1. Advantages and opportunities of tourism development in Anyang

(1) Tourism Rich in resources, cultural attractions and green mountains and beautiful waters complement each other

Three thousand years of history have left countless places of interest.

Anyang is one of the seven ancient capitals in China. Its long history has created many fascinating places of interest, such as the Yin Shang culture including oracle bone inscriptions, bronze ware and urban construction, and Youli City, the birthplace of the Book of Changes. . This magical land has also nurtured celebrities and wise men who made great achievements in literature, martial arts and history. Jichang, King Wen of Zhou Dynasty, performed "The Book of Changes" in Youli. The national hero Yue Fei was born in Tangyin County of Anyang City.

Complementing the scenic spots and historic sites are green mountains and beautiful waters. The Taihang Grand Canyon, which is "majestic, dangerous, strange and beautiful", has many mountains and green lakes; the artificial Milky Way - Hongqi Canal, known as the miracle of the world, is primitive and simple, with unique scenery.

(2) Superior geographical location

Anyang has historically been a relatively famous commercial distribution center with obvious location advantages. Anyang is located at the northernmost tip of Henan Province, at the intersection of the four provinces of Shanxi, Hebei, Shandong and Henan. It faces the Yellow River in the east and is close to Qilu, is connected to Shanxi by Taihang in the west, reaches Zhengzhou via Xinxiang in the south, and faces Hebei across the Zhang River in the north. It is 180 kilometers away from the provincial capital Zhengzhou and 180 kilometers away from the capital Beijing. 500 kilometers. The transportation within the territory is developed, with convenient railway, highway and air transportation and strong radiation. The Beijing-Guangzhou Railway, Tanghe Railway, Tangtai Local Railway, the soon-to-be-constructed Beijing-Hong Kong-Macao Passenger High-speed Railway and the Long-distance Railway connect the four directions; the Beijing-Zhuhai Expressway, Beijing-Hong Kong-Macao Expressway, Anlin Expressway, National Highway 107, National Highway 219, and National Highway 302 crisscross each other , leading to all directions.

(3) The market space is large and the tourism industry has entered a golden development period

From the perspective of development rules, the domestic tourism industry is entering the fast lane of rapid development. The development laws of the world tourism industry show that when the per capita GDP of a country or region exceeds US$3,000, tourism consumption demand expands rapidly, and the tourism industry will experience explosive growth. In 2008, my country's per capita GDP exceeded 3,000 US dollars, and Henan Province's per capita GDP was close to 3,000 US dollars, indicating that the domestic tourism industry, including Henan Province, is entering the fast lane of rapid development.

From the perspective of development stage, the transformation and upgrading of the tourism industry is in the ascendant. With the continuous improvement of people's income and living standards, the mass tourism consumption structure is transforming from sightseeing tourism to equal emphasis on sightseeing, leisure, vacation, and fitness tourism. New business formats are constantly emerging, and the development space is greatly expanded, which contains the potential to surpass and leapfrog. historical opportunities for development.

(4) Good policy environment

In recent years, the Henan Provincial Party Committee and the Provincial Government have attached great importance to the development of tourism and introduced a series of encouragement and support policies, which have given greater confidence to the development of tourism. Foot and power are stronger. The Eighth Party Congress in 2006 clearly proposed the historical task of "two major leaps", taking the development of tourism as an important starting point for leapfrog development, especially focusing on building a culturally strong province and striving to promote the integration of culture and tourism; in 2009, the Provincial Party Committee, The provincial government has made a major decision to implement the "tourism-based province" strategy, and clearly stated that the tourism industry should be given a higher priority for development, so that the tourism industry will become a strong support for the rise of the Central Plains.

2. Disadvantages and threats faced by the development of tourism in Anyang

(1) Leading brands and competitive products have not yet been formed

The focus of brand building is not prominent and has not yet been It has formed a leading brand and leading product that is well-known throughout the country. The existing scenic spots such as Yinxu Museum and Youli City are small in scale, have incomplete supporting facilities, are scattered in layout, have poor accessibility and stayability, and are not very attractive to tourists and weak in market competitiveness. This has become a major bottleneck restricting the development of tourism in Anyang.

(2) The structure of tourism products is single and the industrial chain is short.

The design and development of tourism projects are not in-depth enough, the products are single, and the industrial chain needs to be lengthened.

At present, Anyang's tourism revenue mainly comes from tickets. Tourists' consumption in cultural entertainment and shopping is not enough, and its proportion of total tourism revenue is not high. This has restricted the rapid development of tourism to a great extent.

At present, most tourist attractions in Anyang are at a low-level management level. The cultural and entertainment projects are similar and lack entertainment and participation. Tourism is mostly focused on mountain climbing, visiting temples, and chatting about customs. Leisure and entertainment can only provide simple food and accommodation, chess and cards, fishing and other activities, which cannot meet tourists' needs for leisure and entertainment, cultural experience, study and inspection, etc., attracting No repeat customers. In addition, as a city with major tourism resources, the proportion of tourism and shopping income in Anyang has been hovering around 10%. The development of specialty tourism products lags behind. The main shopping objects of tourists are agricultural and sideline products, local products and rural handicrafts, with low cultural connotation and a single variety.

(3) The intensity of external publicity and promotion needs to be strengthened, and methods and means need to be innovated.

Overall, the intensity of external publicity and promotion around tourism is small, and the methods and means are not rich enough. At present, except for a few scenic spots such as Yinxu Museum and Hongqi Canal, the publicity and promotion work of scenic spots in Anyang counties is relatively weak, and there are not many advertisements in the news media.

In addition, many new methods and means have not yet been tried, making it difficult to fully cover various tourist groups. Compared with the requirements for leapfrog development of the tourism industry, there is still a large gap.

(4) Tourism service conditions and environmental conditions are not perfect

Tourism infrastructure and environmental construction are not perfect. The main manifestations are: First, the transportation facilities are not perfect. The roads leading to some rural tourist destinations are poor, there is a lack of professional tourist routes between scenic spots, and parking spaces cannot meet the needs of the peak tourist season. The second is that there are varying degrees of problems with food safety and public hygiene. In some scenic spots, the sanitary conditions of kitchens and toilets are far from expected standards, and there is a lack of effective control of flies, mosquitoes, etc. Third, the supporting facilities are not perfect. There is a shortage of mid-to-high-end foreign-related hotels and restaurants, as well as tourist service centers that can provide comprehensive services such as medical care, finance and insurance, and fuel and maintenance for individual travelers. These problems have seriously affected the quality of tourism reception and consumer satisfaction, limiting tourists' stay time and consumption.

(5) The "first-mover advantage" of surrounding cities has brought challenges to the development of Anyang's tourism industry

In recent years, the tourism industry in Anyang's surrounding cities has developed rapidly, occupying a leading position in the tourism industry. "First mover advantage". Henan is rich in tourism resources and has unique development advantages. In recent years, it has successfully explored famous tourism development models such as the "Jiaozuo Phenomenon" and the "Luanchuan Model", and created Zheng Bianluo's "Three Points and One Line" cultural tour along the Yellow River, Taihang Mountain Water tours and other boutique travel brands. On the one hand, this provides an example for the development of Anyang's tourism industry, as well as regional alliances and opportunities for global prosperity and win-win. On the other hand, it will also restrict the development of Anyang's tourism industry to a certain extent. .

As an out-and-out Anyang person, I know that Anyang still has many tasks waiting for our generation to complete in terms of tourism.

1. I think Anyang needs comprehensive and detailed creative planning and scientific planning

We can invite tourism elites from all over the country to come to Anyang for a creative planning competition. First, brainstorm and develop New tourism products, secondly, play the role of attracting attention and publicity and promotion. Based on the comprehensive opinions of experts from all walks of life, we will scientifically position the development of tourism in Anyang and make the tourism industry bigger and stronger.

Carry out the planning and preparation of tourist attractions from a high starting point and high standards. Scientifically formulate plans based on domestic and foreign tourism development trends, and make overall plans for the investment direction and methods, product development, construction layout, etc. of tourism projects. Strengthen the planning and management of key scenic spots, star-rated hotels, and large and medium-sized resorts, scientifically arrange scenic spots and routes, and pay attention to the surrounding environment and cultural taste.

2. There are very few iconic features in Anyang, or they are not distinctive enough. We need to create a tourism image

The shutdown is actually about publicity in order to further make good use of the unique features. The tourism resources - the "four major brands" such as Yinxu, Zhouyi, Hongqi Canal and Taihang Grand Canyon, are strongly promoted to the outside world. Leverage the popularity of our "four major brands" to create tourism symbols and city business cards that represent Anyang's tourism image.

3. Developing your own tourism products cannot be limited to tickets.

We can focus on building cultural experience, leisure and entertainment and tourism and shopping projects to lengthen the industrial chain. Learn from the successful experiences of domestic and foreign tourist attractions such as Hong Kong Disneyland and Shenzhen Happy Valley, and make good efforts in the six elements of tourism. Use high-level creativity to realize product innovation, so that tourists can get value-for-money experience and enjoyment, thereby extending their stay and transcending the "ticket economy".

4. Strong publicity and promotion to increase tourism market share

(1) Use a variety of media resources to carry out high-frequency, three-dimensional publicity and establish Anyang tourism image

< p> First, plan movies and TV series related to Anyang’s scenic spots to increase Anyang’s popularity. The second is to produce Anyang tourism image advertisements and place them on CCTV, news media in important tourist source areas and surrounding counties and cities to increase people's awareness of Anyang tourism across the country.

The third is to compile and print photo albums, comic albums, books, etc. related to Anyang’s scenic spots to show the unique charm of Anyang to more tourists. The fourth is to use new channels such as the Internet and mobile phone platforms to carry out regular advertising and publicity, making Anyang a hot spot for tourists and travel agencies.

(2) Regularly plan and carry out special activities to publicize and promote Anyang tourism products

First, hold a special event press conference and invite CCTV, "People's Daily", "Dahe" Newspaper and other important news units reported the whole process, making the Anyang tourism brand gradually famous throughout the country. The second is to regularly hold special tourism promotion and promotion activities in important tourist source areas, such as the "Yin Shang Cultural Tourism Festival", "International Symposium on Zhouyi and Modernization", "Understanding the Spirit of the Red Flag Canal, and Walking in" in Zhengzhou, Beijing, Hong Kong and other places. Theme activities such as "Travel to Anyang" promote Anyang's tourism resources and attract tourists to Anyang.

(3) Strengthen cooperation with travel agencies and tourism authorities from various places to expand the market

First, strengthen cooperation with travel agencies from various places to attract more tourists to Anyang. Sign long-term cooperation agreements with travel agencies in important tourist source areas, and transport tourists to Anyang through various forms such as establishing offices, contact points and joint ventures.

The second is to strengthen cooperation with tourism authorities in surrounding areas to form a pattern of complementary advantages and win-win results. For example, we have joined forces with Xinxiang, Hebi, Jiyuan, Jiaozuo, Handan and other cities to implement coordinated development and unified marketing of South Taihang tourism, and actively build a South Taihang alliance.

5. Improve tourism infrastructure

Strengthen the construction and upgrading of tourism infrastructure. Focus on investing in the construction of tourism public service facilities, guide social investment through government investment, and create an excellent tourism public service environment. Increase capital investment and focus on upgrading roads, communications, water and electricity, and accommodation facilities.

6. Strengthen the introduction of tourism talents and the education and training of employees

First, introduce and train tourism development and operation management personnel. For new talents with high creative abilities, we mainly introduce "outside brains"; for daily operation and management talents, we mainly rely on ourselves to cultivate them. The second is to improve the quality of tourism employees. Provide education and training to tourism employees through various channels to improve their overall quality. In particular, front-line employees such as tour guides, hotel receptionists, and catering services should be trained on basic knowledge and skills of tourism services to strengthen service awareness and improve service quality. The third is to carry out various forms of ecological environment education and cultural tradition education to improve the environmental awareness and cultural pride of tourism developers, managers and local residents, so as to better realize the sustainable development of tourism ecology and social culture.

The planning and development of tourism resources is indispensable with capital investment, which is related to economic issues. The cooperation with other industries, including heavy industry and processing industry, also requires strong support from the government and vigorous publicity to attract tourists. The introduction of foreign capital is becoming more and more influential in Henan and even China. During this period, we will have a lot to do. It is also a great opportunity and challenge for us in Anyang, which requires the active cooperation of every Anyang person, especially Thanks to the government's wise decision, Anyang's tourism industry can be vigorously developed.

As an Anyang native, I am proud of the vigorous development of Anyang today, and feel pleased with Anyang’s future and recent efforts. After graduation, I plan to develop in Anyang and do my part for my hometown. I believe that Anyang’s tomorrow will be better. One day, when I walk on the streets of Anyang, I can see tourists taking photos within five steps, and foreigners nodding and praising after ten steps. What a beautiful scene that is.