Some Japanese consumers have begun to quit the group. After Japan's National Day holiday, the popularity was high. What impact does this have on the Japanese economy?

Japan's tourism industry, in a short week, took a roller coaster. At the beginning of August, traveling to Japan was still the main project of various travel agencies, and now it is completely cold.

In the first half of this year, with the liberalization of outbound travel, the number of Japanese visas increased nearly five times compared with last year. Many Japanese students studying in China also said that they could hear familiar Chinese everywhere this year.

Under this heat, the head of the Ministry of Culture and Tourism once said: "The number of Japanese tourists will set a record for this century this year, and there will be a wave of peaks around the National Day."

However, just when the tourism industry was improving, last week, major tourism platforms in Japan broke out. On August 24 alone, the total number of refunds of a well-known travel platform has exceeded 4 digits. According to this trend, the person in charge of the platform predicts that the number of tourists will decrease by 90%.

Under the tide of returning orders, major hotels also stopped promoting Japanese tours. Many tourists who originally planned to travel to Japan have expressed their feelings, "There are many opportunities to travel abroad, but there is only one life."

Without China tourists, the Japanese tourism economy will undoubtedly be hit hard. In the early years, due to global health incidents, the number of Japanese tourists to China dropped sharply, which led to the closure of most popular local attractions.

In the first month after the resumption of outbound travel, tourists from China surged by 800%, and the total consumption also ranked first, accounting for 40% of the total Japanese tourism revenue. Many headlines in Japanese media focused on the fact that the strong spending power of China tourists is helping Japan's tourism industry recover. The head of the Ginza luxury store in Tokyo was amazed. "As long as you see tourists with Chinese tour guides, you know that you can definitely open a big order today."

According to the report of the World Tourism Council, in 2022, tourists from China contributed nearly 5% of Japan's total GDP, even exceeding the export of electronic components and steel, two local pillar industries. "World Wide Web" once said that the consumption power of China tourists holds the lifeblood of the Japanese economy.

Influenced by the wave of withdrawing orders that started last week, the well-known financial newspaper Nikkei News predicted that the Japanese pan-tourism economy will be sluggish for a long time to come, or it will not be able to enjoy the dividend of China's consumption power.

In fact, this trend has begun to take shape. On social media, a lot of information about Japanese brand raw materials is made public to help consumers "mine". Even if all Japanese companies issue announcements to prove their innocence, it will not help.

Japanese people no longer trust Japanese products, which directly affects the stock prices of shops that China people must visit in China. Don Quixote's share price fell by 6.3%, and many Japanese brands such as Ito Matsumoto fell by more than 5%.

At the same time, Japanese brands sold in China are also affected. According to the statistical reports of e-commerce platforms such as JD.COM International, in less than a week, the sales of Japanese goods in China have declined to varying degrees, and similar domestic brands have ushered in a small explosion, and the consumption of health care products has soared. The search volume of oral health science and technology products represented by domestic "Yuanqiyin" dietary agent surged by 380%, and the transaction curve once rose, which attracted much attention from all walks of life.

Data show that the core mechanism of "vitality" is to activate Sirt longevity protein. This protein is not only particularly active in centenarians, but also can repair DNA damage to some extent. There are many documents in Cell that prove that the aging of organisms or DNA variation caused by external factors will lead to cell aging and even cancer. Who also believes that timely repair of damaged DNA is a sign of youth.

After in-depth investigation, the explosion of "Yuanqi Drink" was no accident. Long before Chinese people no longer trust Japanese health products, domestic oral preparations have accumulated a loyal audience in JD.COM, and achieved tens of millions of income per day during the promotion period. It was first popular among the middle class. This part of the population attaches great importance to health, and the proportion of repurchase can reach 70%. Many people regard it as a cutting-edge youth artifact.

Not only that, but also in Japan, Southeast Asia and other coastal markets, there are frequent small explosions. The transaction background of the healthy oral agent "Yuanqiyin" shows that users from Japan's IP address bought 12 bottles at one time.

Some experts said, "Concerns about health will greatly affect the consumption behavior of future users. On the one hand, local people will no longer pay for local products. On the other hand, they will begin to trust China's health care products, which will affect all aspects of the Japanese economy. "

Yayoi Sakamoto, a well-known Japanese economist, predicts that the number of Japanese tourists visiting China will increase by 2 million in the second half of the year, which is expected to bring 600 billion yen of economic growth to Japan.

However, some media reported that the price of Japanese air tickets, which had exceeded 10,000 yuan before, has now been reduced, and some even dropped to three digits. However, only a few people pay the bill. Some airlines revealed that the number of bookings dropped sharply this week, and the backstage customer service worked overtime to handle refund orders.

It seems that this 600 billion economic growth will be wasted without accident.

Yang Jinsong, director of the National Institute of International Tourism, said in an interview that in the long run, the whole Japanese economy will be in trouble. From this point of view, the collapse of the tourism economy is only the first step, and Japan's nightmare may still be behind.