Paris Giraffe Travel Agency leads customized tours in Europe. How can it not be expensive?

20 14 with the wave of internet development, many travel companies started customized travel business in Europe relying on the network platform. However, due to the high professional requirements of customized travel for travel consultants, and many travel service companies do not have the resources of tour guides and transportation, many customized travel services can not meet the needs of customers, and high prices will also shut out a large number of users, resulting in many European customized travel service companies unable to carry out their business smoothly. But in this field, there is still a dark horse-"Paris Giraffe" that stands out. Entering China from the end of 20 14, after a year's struggle, we gradually found the demand of customized tourism for Chinese people, and turned losses into profits from 20 16, with a rapid development momentum.

Today, we will learn more about Paris giraffes and see how they develop customized European tourism business in China.

Moderator: As the leader of customized tourism in Europe, "Paris Giraffe" has developed rapidly since it officially launched its domestic business on 20 15. Can you tell us how your company develops its domestic business and what advantages it has compared with the same industry?

Paris Giraffe: Actually, customized tourism is not a new topic in China. Since 20 12, many domestic travel agencies have launched customized travel services in Europe. Since 20 15, Parisian giraffes have entered the China market, adopting the "excellent product+excellent price+excellent service" model to ensure customers' best travel experience. The main advantage of Paris giraffe lies in abandoning the three-level distribution system of overseas travel in the domestic market and improving the user experience with reduced costs.

Moderator: So, how does this three-level distribution system work and what are the problems?

Giraffe in Paris: At present, the three-level distribution system of domestic tour and overseas tour mainly leads to high price and difficult guarantee of service quality.

First of all, in terms of price.

Customer selection is still the core of price. However, domestic travel and overseas travel are a three-tier distribution system, that is, store retail-intermediary agent-supplier. According to the industry's lowest profit 10%, the cost has increased by at least 30% after three-hand transfer from products to customers. In order to improve their own interests, some middlemen will greatly increase the prices of suppliers. Such a batch of 1000 yuan will become five figures or even higher when it reaches the customer. Users will naturally feel that customized tours are too expensive, so they choose bus groups. "Paris Giraffe" has its own direct marketing resources in Europe, has legal tourism qualifications in France, and has its own fleet and tour guides to prevent middlemen from earning the difference. Therefore, our price has always been very competitive in the industry.

Secondly, in terms of service quality.

The three-level distribution system will lead to asymmetric customer information and unclear demand. The three-level distribution system not only raises the price, but also causes users to spend money but can't buy the products they want because of unclear demand communication. For example, we have worked with a local middleman before, and their demand for us is the lowest possible price. So we positioned the hotel at 2-3 stars, and the itinerary also avoided some charged attractions. However, tourists are extremely dissatisfied with the itinerary of our trip. After communication, we found that we only signed up for more than 6,000 tours, and the middlemen sold them to tourists as high as 1.2 million. The price of 1.2 million is at least 4-5 star hotels in the user's itinerary, which can include all scenic spots tickets. After this incident, we found that some domestic businesses completely ignored the customer experience for their own interests. Through this incident, we have strengthened our belief that we never want an intermediary agent, and will give back a better experience and a more affordable price to every customer.

Moderator: When it comes to good service quality, then we have to ask a question, how is the advantage of customized tour compared with large group tour reflected?

Giraffe in Paris: This is a very good question. In fact, traditional group tours can be used for many years, but customized tours are different. It is to customize the route that meets the needs of users after having a certain understanding of customers. It looks like France and Italy, but the gameplay and details are completely different. Therefore, the professionalism of tourism consultants is the dominant factor. The sales staff of some domestic travel companies may not have been to Europe themselves, and the route to Europe is only the result of online search. Paris giraffe travel consultants have lived in different European countries for a long time and are very familiar with European attractions and cultural customs, so their routes will be different.

Moderator: In this case, the professionalism of tourism consultants is particularly important. Then how can we distinguish professional travel consultants from non-professional ones?

Giraffe in Paris: Yes, this question is crucial. When traveling in Europe, you must look at the qualifications, including the qualifications of travel agencies, vehicle transportation and travel consultants. When preparing customized tours, tourists should choose qualified travel agencies, not only domestic travel agencies, but also foreign travel agencies. For example, if you travel to Europe, visitors should see whether the travel agency has European business qualifications. Paris giraffe has the tourism management qualification issued by France. As a big tourist country, nearly 1 100 million people visit France every year. In this case, in order to ensure the interests and safety of tourists, the audit of travel agencies will be more stringent.

In addition to the operation qualification of travel agencies, European travel agencies also need vehicle transportation qualification and tour guide qualification. In Europe, tour guides and travel agencies are tied together. Once a tour guide bullies tourists during the tour, it is a kind of bullying, similar to compulsory shopping. The European Tourism Bureau has the right to withdraw the business qualification of travel agencies. Basically, the travel agency is equivalent to direct bankruptcy. Nowadays, in order to save trouble and money, many travel agencies will hire some college students as professional tour guides, or individual residents near many scenic spots will pick up tourists privately to carry out tourism business in order to earn tourists' money. Commonly known as private guidance and wild guidance. Once tourists choose this way of travel, no one is responsible for anything that happens during the trip.

Moderator: Having said that, I think everyone should have a good idea about booking a tour in Europe. However, since customized travel is chosen, there must be very high requirements for the depth and comfort of the play. So I also want to ask here, as far as you know, is the current domestic tourism consultant team professional?

Giraffe in Paris: There is a problem that needs to be emphasized. At present, many domestic customized travel service providers, regardless of size, do not have a professional team of travel consultants. Giraffes in Paris are very strict in the selection and training of tourism consultants. 85% of our travel consultants have lived in Europe, and the company arranges travel consultants to practice in Paris headquarters for half a year every year to realize the transformation from theory to field experience.

In addition, the giraffe in Paris directly serves as a service provider, which reduces the link for middlemen to earn the price difference. With the first-hand resources of France, it can guarantee the service quality at a low price. You can choose with confidence.

Compere: It's the first time I heard that customized travel would be so cheap and convenient. But consumers are more concerned about compulsory consumption. Will there be compulsory consumption in our group?

Paris Giraffe: No! There is definitely no such thing. First of all, there are few people in a small group, and the purchasing power itself is limited, so we have no profit to profit from it; Secondly, it will reduce the user experience and lead to a decline in our reputation. Instead of this, it is better to give tourists more time to experience the European customs in depth.

Moderator: After listening to your introduction to customized tourism, I can feel that customized tourism and small group tours will gradually become the mainstream way of European tourism. Can you tell us how giraffes in Paris developed this year? Do you have any good suggestions for customized tourism in internet plus?

Giraffe in Paris: I dare not make suggestions, just say something. Don't put too much energy into investment and marketing. If your product is good enough and attractive enough, someone will come to consult and buy it. As can be seen from the giraffe in Paris, there is almost no marketing and no shadow of financing on the Internet. We don't have a dealer either. We are all direct customers. But we can still achieve today's achievements with our products and our reputation. Products are our best marketing.

Moderator: Thank you very much for coming here to accept our interview today. Although there are not many problems, it brings us a lot of thinking. The value of tourism products, especially customized tourism products in Europe, is not very expensive, but the current domestic distribution structure leads to the inflated price of products, which does not meet the needs of users. Brand building and word-of-mouth building depend not on marketing, but on the product itself. Thank you very much for accepting our interview. I look forward to getting better and better giraffes in Paris!

Giraffe in Paris: Thank you!