What are the requirements for being a professional tour guide?

To do a good job as a tour guide, great efforts must be made

Tour guides are the front-line reception staff. The overall quality and service quality will seriously affect the social reputation of tourism enterprises and also Directly related to the image of a country or region. Doing a good job as a tour guide requires comprehensive supervision, education, training and coordination from all aspects including tourism administrative departments, tourism schools, tourists and travel agencies. In particular, the tour guide himself needs to focus on the needs of tourists at all times and make great efforts to improve his overall quality. Personality charm is a magic weapon that infects tourists. To lead a good team, a tour guide must have a certain prestige as a foundation. Prestige is formed by the personal moral quality and charisma of a tour guide, and charisma is the magic weapon that infects tourists. If a tour guide wants to have the personality charm to infect tourists, he must do four things well:

First, grasp the value orientation and have centripetal force. Tour guides are fully responsible for the travel group’s food, accommodation, transportation, travel, shopping, entertainment and other activities. They must be the backbone of tourists, always stand on the tourists’ side, distinguish right from wrong, identify value orientations, and not follow the crowd.

The second is to keep your job responsibilities in mind and have immunity. Whether one can pass the financial barrier well is a touchstone to test the strength of one's principles and a scale star that measures one's personality charm. The key is to be cautious and always remind yourself that everything comes from a tourist’s heart.

The third is to strengthen professional quality and have self-control. The root cause of individual tour guides' mistakes is that they cannot withstand various temptations and lack inner determination. It is necessary to strengthen moral cultivation and transformation of the worldview, firmly adhere to the defense lines of tourists' principles, ideological and moral defenses, and laws and regulations, never reach out or deviate, reflect the high level of professional ethics at all times, and always demonstrate the true level of service skills, so as to truly win the trust of tourists.

Fourth, hospitality should be fair, equal and friendly. Tour guides have to provide long-term face-to-face service to tourists. It is very important to have a correct mentality and handle various relationships harmoniously. They must learn to respect, considerate and care about every tourist, and achieve an organic combination of comprehensive and targeted services. Do not criticize the ideological fluctuations of some tourists, do not ridicule the shortcomings of a few tourists, and do not turn a blind eye to the difficulties encountered by individual guests.

Youthful vitality is the basis for stimulating travel interest

The key to improving tourist satisfaction is to stimulate tourists' interest in travel. In order to keep tourists energetic and active throughout the entire tourism activity, High-spirited, the tour guide himself must be youthful, energetic, and have excellent inspiring and inducing abilities.

First, the explanation must be vivid. It is necessary to arrange colorful programs, touching stories and use touching emotions to pay tribute to historical sites and cultural relics, and to fully consider tourists' personal and property safety, tourism psychology and individual meticulous life services.

The second is to have a detailed understanding of various situations throughout the travel process and master methods of timely and effective communication with the travel team. Successfully leading, organizing and guiding a team requires the mutual support of the tour guide team (tour guide, tour leader, ground guide, commentator, etc.), drivers and tourists. It is necessary to understand the situation during the tour in detail and master how to transfer what they learned. Provide channels and methods to inform drivers, tour leaders and tourists about the situation, and use more positive methods such as encouragement and incentives to guide everyone to successfully complete the tourism activities.

The third is to always care about the lives of tourists. We must mingle with tourists and inspire their enthusiasm for traveling with our own practical actions. You must be self-aware, work hard to overcome personal shortcomings, give full play to your strengths, and put the collective interests of all tourists and the successful completion of the task of leading the group first. We must always encourage tourists to brave difficulties and dangers, make tourists smile when they are discouraged, obtain necessary foreign aid in difficulties, improve the morale of the team and make tourists always confident in themselves. We should be good at improving cohesion and morale, strengthen the unity and cooperation spirit of tourists, and win the support and help of tourists.

Observation ability is the basis for excellent service

Kick observation ability is the basic requirement for tour guides under the new situation, which is helpful for tour guides to choose the appropriate time to serve customers and to understand the situation of tourism activities. Making predictions, timely service and good judgment ensures that tour guides provide excellent hospitality services. Tour guides should pay attention to accumulation in three aspects:

First, pay attention to summary. Tour guides should learn more about, learn from, and communicate their own and others’ tour diaries and work summaries, and make them regular behaviors and good work habits. Diaries and summaries are the source of experience, which can help tour guides solve and predict problems by drawing on successful examples of past tour groups, and can also enhance their confidence in work.

The second is to actually lead the group. Group-leading skills can provide a basis for determining the needs of group tours, studying the art of group-leading can determine what is possible, and understanding tourists' travel motivations can help complete established tasks. Mastering the actual observation ability of group tours can enable tour guides to formulate tour plans that coordinate the use of various strengths of the tourism team to achieve the desired group tour results.

The third is orderly organization. Organizational observation can enable tour guides to care about tourists, enable tourists to actively cooperate with the work of accompanying staff and tourism reception departments, implement tourism plans in an orderly manner, and carry out tourism activities smoothly. To maintain organizational observation, tour guides must personally participate in various activities, serve the group and tourists, and care about tourists' interests, motivations and preferences.

Always maintaining vitality is the guarantee of work innovation

If a tour guide does not have vitality, he will be careless and depressed, and his work will be lifeless and boring. If a tour guide is energetic, he can be pioneering and innovative, and strive to create a new realm of work with new concepts, new methods, and new skills. To remain energetic, tour guides must do three things:

First, face difficulties and not be discouraged. In the process of leading group tours, tour guides often take the blame, are criticized, and are not understood due to insufficient communication and lack of trust. We must withstand these grievances and misunderstandings and have a positive rather than negative attitude towards life and work.

Second, bear the burden and forge ahead without bowing. The work of a tour guide is very heavy, with new situations, new problems, new tasks, and new jobs emerging one after another, and the pressure is very high. We must bear the burden and forge ahead, never bow in the face of pressure, use abundant energy, physical strength and intelligence to comprehensively consider and coordinate, and strive to promote the smooth development of tourism work.

The third is to have the courage to pioneer and not retreat. Tour guides cannot be limited to the old routines and old methods of the past, nor can their vision and ideas be restricted by the rules and regulations of the tourism industry. They must be willing to learn new ideas from all walks of life and constantly accept new things from the actual needs of tourists. Work must reflect an innovative ability and spirit that dares to break through conventions, dare to break through experience, and dare to be the first in the world. We should always think about whether tourists are more satisfied, we should always consider whether the travel routes can continue to be updated, we should always think about whether the tour guide methods can be continuously improved, and we should repeatedly think about whether the reception service will be more realistic.

Improving talent is the key to career success

Talent is a comprehensive reflection of knowledge, experience, ability and work level. To be widely welcomed by tourists, tour guides must strive to have distinctive work and high-level services; to meet the practical needs of the tourism industry, they must have noble professional ethics and strong sense of service, and maintain strong energy and sobriety at all times. To adapt to the development trend of the tourism industry, one must constantly master modern scientific and technological knowledge, keep pace with the times, and have an international perspective and strategic thinking. The comprehensive quality of tour guides is the primary guarantee for all this. Only by continuously improving their talents can tour guides achieve a successful career.

To improve their talents, tour guides must work hard in two aspects: First, do everything possible to enrich their knowledge base. Tour guides are teachers of tourists and should be familiar with astronomy and geography, Chinese and foreign history, local customs and other aspects of knowledge. If a tour guide is to be truly qualified for his job, he must diligently study historical and geographical knowledge, travel literature, extensively dabble in Chinese and foreign folk customs and exotic customs, constantly expand his work horizons and knowledge areas, strive to become a scholar-type tour guide, and strive to become an expert in the tour guide industry. .

The second is to find ways to comprehensively utilize existing knowledge and skills. How to use relevant knowledge according to the psychological characteristics and practical needs of tourists of different nationalities and races, how to comprehensively utilize existing knowledge of history and geography, poetry and literature, art aesthetics, and scientific management knowledge to serve tourism activities and tourism groups, and how to distinguish between Treating tourists of different professions and ages, giving full play to the service techniques and tour guide skills they have mastered to improve work standards and tourist satisfaction are difficulties and challenges that tour guides always need to deal with.

Creating fame is the core of self-realization

Famousness is not self-proclaimed, but the recognition of the industry and the "word-of-mouth" of tourists. Tourists can see the thoughts and behaviors, abilities and levels of tour guides most thoroughly and have the most say. Fame will greatly stimulate and promote the work of tour guides, bring better economic benefits to the tourism industry and the tour guides themselves, and help socialize and maximize the personal value of tour guides. To build a reputation, you need to start by consolidating your own comprehensive qualities. You must have excellent professional ethics and profound knowledge of tourism culture, and you must have high tour guide service skills and strong personal fitness.