What should Minjiang University learn in tourism management (MICE tourism management)?

Training goal of

Cultivation adaptation

Economic Zone on the West Coast of Taiwan Strait

, and travel.

convention and exhibition management

Professional knowledge, to meet the needs of tourism development, advanced compound, applied international tourism exhibition tourism management professionals, graduates can engage in exhibitions (conferences, exhibitions,

Festival activities

, venue leasing,

incentive tour

) project market research, exhibition project establishment, theme, investment promotion, exhibition planning, budget and operation management, exhibition project sales and exhibition site operation management, and can also engage in professional teaching and scientific research.

The main courses of this major mainly include:

Exhibition introduction

、

Exhibition planning and management

, conference operation management, exhibition project management, exhibition law,

Exhibition English

, exhibition information system,

convention and exhibition logistics

、

Booth design

And decoration,

Computer Application Fundamentals

、

business etiquette

, psychology, financial management, marketing,

manpower management/scheduling

, festival planning, overview of source countries,

Computer graphic design

Computer flash production, computer CAD production.

Students should obtain professional certificates after graduation:

Students should receive one or more of the following

professional certificate

Exhibition planner

Certificate, certificate of exhibition management, modern exhibition

Post ability

Certificate,

Exhibition service technician

Qualification certificate. Encourage graduates to obtain the following certificates: country

Tour guide qualification examination

Certificate,

driving/driver's licence

Wait a minute.

Graduation post group:

The professional positions (groups) of graduates of this major are:

1. All kinds of exhibition centers, exhibition service companies, exhibition service network centers, sales departments of exhibition centers engaged in exhibition solicitation, marketing, planning and management, and

Exhibition organization

Administrative personnel, salesmen, marketing planners and foreign-related business clerks.

2, all kinds of small and medium-sized foreign trade enterprises, production enterprises, institutions, tourism units and other exhibitors engaged in exhibition services and exhibition management.

3. travel agencies,

Travel Corporation

The hotel industry is engaged in the meeting invitation of exhibition department and conference department, and the planning of large-scale festival activities.

Development space:

Exhibition industry

Rapid development, known as "

rising sun industry

Exhibition involves a wide range, and there is a serious shortage of talents in China's exhibition industry. At present, exhibition practitioners in China rarely have the opportunity to participate in real formal professional training, and they can really achieve senior planning, operation and management.

exhibition talents

Rarely,

Exhibition industry

It needs a large number of professionals to intervene and has broad development prospects.