How B&Bs can sustain themselves during the epidemic How should the B&B industry transform under the epidemic?

The tourism industry has been affected by the epidemic, which has caused many B&Bs to encounter difficulties in their operations. At present, people cannot go out and there is no way to spend money. Therefore, some B&Bs have begun to transform. So how should the B&B industry transform under the epidemic? How to maintain B&Bs during the epidemic? The editor will introduce it below.

How should the homestay industry transform under the epidemic

Industry insiders analyze that currently, tourism consumption habits are changing, with destinations changing from long-distance to short-distance, and methods from sightseeing "check-in" to For leisure experience, crowds have changed from gathering to spreading out, which makes B&Bs that integrate accommodation, light travel and life experience very popular.

In the past, B&Bs served more of the single function of "accommodation". Nowadays, B&Bs have been upgraded and more application scenarios have been developed around B&Bs. For example, various "B&B+" themed products such as B&B + wellness, B&B + ice and snow, B&B + cultural and creative, B&B + study, etc. These products provide more possibilities for the transformation, upgrading and high-quality development of the B&B industry.

Personalization will also be an important development trend in the B&B industry and even the tourism industry in the future. Industry insiders believe that personalized products will be widely welcomed in the future travel market. Some places have launched museum-style B&Bs to allow tourists to experience the wonderful experience of "overnight in a museum"; some tourist cities have launched personalized tourism products such as glass house-style B&Bs that allow tourists to enjoy the night sky at night, bringing differentiated services to tourists. Tourism experience is also more popular with the market and young consumer groups.

How to maintain B&Bs during the epidemic

It is not particularly meaningful to talk about transformation now. The current epidemic is not over yet, and many people are not very willing to travel, so no matter how the transformation is, the actual significance is not It’s big, but it’s something to think ahead about.

For example, after the epidemic is over, will people’s travel habits change? Especially in the early stages of the epidemic, people may still be wary of crowded places. At this time, will they consider choosing a quieter place? How to vacation? For example, stay in a very cozy B&B, soak in the miniature hot spring in the courtyard, look at the natural scenery outside the window, and listen to the sounds of small animals around you. Or maybe a few friends gather in a large B&B to play pool or Werewolf. When they get tired, they can turn around and sit at the indoor bar to drink and chat? In addition, you can also set up a Home theater for movie lovers?

In fact, when it comes to transformation, it is not just B&Bs, and it has little to do with the epidemic. The key is that the new generation of consumers are more pursuing personalization, so B&Bs are indeed You can think about it during this period, can creating various personalized themes be a winning move after the epidemic is over?

In the post-epidemic era, the homestay industry will accelerate the process of branding and chaining, and brand companies will usher in new development opportunities. In fact, since the outbreak of the epidemic, chain brand B&Bs have strong risk prevention and resistance capabilities, and are more capable of providing financial support and management assistance measures to franchisees. In the future, high-end B&Bs and chain B&Bs will greatly reduce the living space of “small but beautiful” B&Bs; however, the chain and scale of B&Bs are a double-edged sword. After exceeding a certain amount, problems such as loss of brand personality and consumer satisfaction will occur.

In the context of the reality that consumers’ accommodation experience is becoming more and more diversified and personalized, we must build a B&B brand, create a higher standard and high-quality B&B, and create a B&B with more personalized features, and launch More popular cost-effective and high-quality B&Bs will become the common sense and winning opportunity for the entire industry to promote the economic development of B&Bs.