Kaixian Jincheng of Jincheng

Kaixian Jincheng has been rated as "high-quality agricultural products" and "famous agricultural products" many times, and Yukaipai Jincheng has also obtained the national green food label certification. Good quality brings broad market prospects. Its products are not only supplied to the domestic market, but also exported to more than 10 countries and regions, including Hong Kong, China, and Russia. There are also more domestic and foreign investors investing: the Food and Agriculture Organization of the United Nations invested US$1.2 million to build 4 hectares of new improved seed orchards, 300 hectares of improved orchards, establish storage and turnover warehouses, introduce automatic processing production lines, and carry out brand-new post-harvest processing of Jin oranges. Commodity processing; Macau Ganghe Group officially signed a contract to sell 5,000 tons of Jincheng.

Kaixian County uses technology to create "China's No. 1 Jincheng County" and has established 20 township production bases with more than 50 famous, high-quality, special and new varieties. Good quality has brought broad market prospects. Today, Kaixian Jincheng has been exported to more than 10 countries and regions, including Hong Kong, China, and Russia.

Although citrus cultivation in Kaixian County has a history of thousands of years, it was previously unattractive to foreign merchants and enterprises due to its weak foundation, small scale, low citrus yield per unit area, and poor scale efficiency. In 2003, the county proposed the strategic goal of using science and technology to create "China's No. 1 Jincheng County". After years of scientific research and experimental demonstrations, the county has now formed a high-quality fruit seedling garden, an improved seed garden, and a high-yield demonstration garden. "Three gardens in one" structure. It has successively established 20 township production bases with Changsha Town as the center, and introduced and promoted more than 50 famous and special new varieties such as Jin Orange and Summer Orange. A piece of Orange Township’s distant glory has transformed into the contemporary spirit of Orange Township. Kaizhou Jincheng stands in the wind on the 4,000 square kilometers of land shaped like orange leaves in Kaixian County. The brilliant fruits embellished the bright future of Kaixian County in building a well-off society in an all-round way. You see, in early winter, clusters of vivid and dazzling oranges dye the mountains and ridges of Kaixian County red, and arouse everyone's passion and vitality. If you look far away, the golden oranges are looming in the blue sea of ??green, like a green plate with beads and jade; walking in the forest, the breeze is blowing, the branches and fruits are swaying, and the fragrant and mellow orange countryside is overflowing...

History: Oranges have been fragrant for more than a thousand years

The criss-crossing Daba Mountains and thousands of ravines have carved out the annual rings of historical accumulation. The magical nature has created a unique Kaixian County. Kaixian County is located in the northeast of Chongqing. It has low mountains, ridges and valleys, shallow hills and flat dams. It has abundant sunshine, abundant rainfall, moderate soil acidity and alkali, and a unique subtropical humid monsoon climate, which provides a suitable natural environment for the cultivation of citrus. ecological environment.

Kaixian County is the hometown of Marshal Liu Bocheng. It is one of the origins of citrus in the country. It is known as "Shuai Township", "Orange Township" and "Jinkai County". It is also a model county for citrus production in the country. It enjoys the reputation of "Ocean of Oranges".

The cultivation of citrus in Kaixian County can be traced back to more than 2,000 years ago, and the "Orange Song" was spread in the Ba people's sacrificial dances. In the Western Han Dynasty, in order to manage the sales of citrus, the government set up an orange official in Kaixian County. In the 221st year of Jian'an of the Eastern Han Dynasty, Liu Bei, the lord of Shu, tasted the oranges tribute from Kaixian County and praised: "The land of Han Dynasty is rich" (Kaixian County was first established as Hanfeng County). The earliest historical record of citrus planting in Kaixian County is "Book of the Later Han Dynasty" "If Wushui comes out, there will be orange officials" (Wushui, that is, the Xiaojiang water system), and "New Book of Tang Geography" is more detailed: "Kaizhou , Shigong tangerine", "Taiping Huanyu Ji" also has records of "Kaizhou produces tangerines".

These historical records show that Kaixian has a long history of citrus cultivation. It has been the main producing area of ??high-quality citrus since the Spring and Autumn Period and the Warring States. It was famous for its high quality and was used as a palace tribute in the Tang Dynasty. The scene of its road connecting Chang'an has been passed down as a good story, and it has also earned Kaixian the reputation of "Jinkai County".

Planting: Science and technology creates high-quality products

There is a suitable climate and a favorable location for mountains and rivers, but science and technology can produce fragrant oranges. The perfect combination of unique planting conditions and advanced science and technology. Only then can Kaixian Jincheng "amaze" the market.

In the late 1950s, Kaixian County experimented with golden orange planting and carried out mother seed breeding. "Ten years of hard work, a stunning leap forward." Starting from harvesting scion strips and transplanting mother trees, Kaixian County Government spent 10 years cultivating the improved variety Jincheng 72-1. This variety was selected in the selective breeding activities organized by the Ministry of Agriculture in 1972. In 1973, under the guidance of citrus experts from the Sichuan Institute of Agricultural Sciences, Kaixian County built a Jincheng improved variety mother garden and a matching variety garden and picking garden, allowing a batch of new Jincheng varieties to be tested and demonstrated, and promoted. Batch, reserve a batch, and continuously optimize the variety structure of golden oranges in the county.

“Although it is hard work, after all the yellow sand is blown away, gold can be found.” After years of arduous scientific research and experimental demonstrations, three genera, including golden orange, navel orange, sweet orange and red tangerine, were selected. , 20 species, 53 strains with early fruiting, high and stable yields and excellent quality. These varieties have been authoritatively inspected and all indicators have reached the "AAA" standard.

In 1980, Kaixian County began to plant golden oranges on a large scale. In order to prevent inferior foreign Jin Orange varieties from affecting the production and reputation of Kaixian Jin Orange, Kaixian County strictly controls the quality of fruit seedlings. Any unit or individual that has not obtained a nursery license is not allowed to engage in nursery work; seedlings and scions are uniformly supplied by the county fruit office and are documented and tracked; seedlings from unapproved nurseries are not allowed to be put on the market. In 1990, the construction of the "Citrus Belt in the Middle and Upper Reaches of the Yangtze River" was launched. Kaixian County received a loan of 20.45 million yuan from the World Bank, and a supporting investment of 20 million yuan, which effectively promoted the construction of Jincheng Garden.

Today, the Kaixian County Party Committee and the county government have taken precautions and established the development idea of ??"implementing the famous brand strategy and vigorously promoting the industrialization of fruits with Jincheng as the leader", based on local resource advantages and brand advantages, to compete with the first-class With great courage, we put forward the strategic concept and goal of “building the first county in Jincheng, China”. In order to speed up the development of Jincheng industry, Kaixian County, in accordance with the requirements of "regional layout, large-scale base, and professional production", strengthens the "three gardens in one" of high-quality fruit seedling gardens, improved seed parent gardens, and high-yield demonstration gardens, and vigorously promotes "improved seed breeding" The breeding model of "farm + large fruit farmers".

At the same time, Kaixian County has established and improved a three-level technical service and training system in the county and rural areas. It uses the exquisite Jincheng Garden as a technical training demonstration base and uses research topics as the forerunner to train fruit farmers at different levels and in various forms. Tens of thousands of fruit farmers have systematically mastered the full set of technologies for standardized planting and pollution-free production of Jincheng. The best varieties of Jincheng and the "pig-marsh-fruit" ecological planting model have been widely promoted.

Development Chapter: Famous in all directions

After years of concentrated and vigorous development, Kaixian County has established a city center with Changsha Town, radiating to 20 neighboring towns such as Zhaojia Town and Nanmen Town. The production pattern of Jincheng in the orange production base. In particular, Changsha Town, relying on scientific research institutes, has built a 10,000-acre modern citrus production technology demonstration park through high-inoculation and replacement of old seeds, planting new ones, and new orchards. The output of high-quality Jin Orange has reached 30,000 tons. "China's Jin Orange No. 1 The image of "one town" has been newly released.

Today, the citrus planting area in Kaixian County reaches 300,000 acres, with an output of 120,000 tons, of which 200,000 acres are golden oranges, with an output of 80,000 tons. Its improved seed rate and fresh fruit rate are both above 60%. Jincheng ranks first in the country. Kaixian County, as the country's largest marketing base for Jincheng fresh and processed products, has begun to take shape; at the same time, the "Orange Sea" tourist resort integrating procurement, shopping and tourism has also shown her unique charm to the world... Kaixian County has created A platform for Jincheng to take off.

The outline of the administrative division map of Kaixian County is strikingly similar to the shape of a golden orange leaf. Kaixian Jincheng absorbs the essence of heaven and earth, and also breeds otherworldly qualities. Its oval fruit shape, smooth skin and bright color make people fall in love with it at first sight. When you peel off a piece and put it in your mouth, you will feel the fragrant fragrance. Before you have time to chew it carefully, it has already turned into a huge amount of sweet rain, filling your heart. Its tender meat and rich and pure flavor are even more unforgettable. As a leader among oranges, Kaixian Jincheng already has obvious brand advantages.

In 1978, Kaixian Jincheng 72-1 won the third prize for major scientific and technological achievements in Sichuan Province. Since that year, this variety has topped the Jincheng category in the national citrus evaluation for four consecutive years. .

From 1985 to 1989, Kaixian Jincheng won the "Quality Agricultural Products" Award from the Ministry of Agriculture twice; in 1995, at the Third National Agricultural Exposition, Kaixian Jincheng won the gold medal.

In 1999, with the approval of the State Administration for Industry and Commerce, Kaixian County registered the "Yukai" brand series of high-quality Jincheng trademarks; at the 99 China International Agricultural Expo, "Yukai" Jincheng won the title of "Famous Brand Product"; In 2000, "Yukai" brand Jincheng won the title of Chongqing Famous Fruit. In 2001, Kaixian's "Yukai" brand Jincheng became the first Jincheng brand to obtain the national green food mark use certificate. A series of honors have made "Yukai" Jincheng brand famous at home and abroad. Since the 1990s, Kaixian Jincheng has been exported abroad and sold to more than 10 countries and regions including Hong Kong and Russia. Its excellent quality has attracted experts at home and abroad. After tasting Kaixian Jincheng, Stafford, a citrus development expert from the United Nations, gave a thumbs up and said: "This is the first time I have seen such a good fruit in China." In 1989, Chairman of the International Citrus Society and Professor of Huazhong Agricultural University Zhang Wencai went to Kaixian for inspection and praised Kaixian Jincheng repeatedly. In September 2003, South African citrus expert Inteli was invited by Chongqing Ganghe Fruit Co., Ltd., accompanied by Chongqing Municipal Agriculture Bureau, Macau Ganghe Company and Guangdong Xianguo Fruit Company, to Kaixian County to inspect the citrus production situation. The quality of the orange is also raved about. Prospects: Good fruits attract phoenixes

Kaixian Jincheng has tender pulp, juicy, sweet taste and rich flavor, which is favored by consumers. Kaixian Jincheng has excellent quality, high vitamin content, and soluble solids of 11-12%. Its extremely high processing and development value has also attracted much attention from all parties.

"The Wutong attracts the golden phoenix", domestic and foreign merchants are coming in droves, vying to seek development with Kaixian Jincheng. In 2002, the Food and Agriculture Organization of the United Nations invested US$698,000 in grants and US$502,000 in low-interest loans to implement the "Citrus Production In-depth Development Project" in Kaixian County. 4 hectares of new parent orchards for improved varieties were built, 300 hectares of orchards were improved with varieties, soil and equipment, a storage and turnover warehouse was established, automatic processing production lines were introduced, and new post-harvest commodity processing of Kaixian Jin Oranges was carried out.

In 2003, Macau Ganges Group officially signed a contract to sell 5,000 tons of Kaixian Jincheng. Italy's Sevi Company, Europe's largest fruit seller, initially reached an agreement with Kaixian and planned to invest hundreds of millions of yuan to introduce production lines from Italy. , established "Zhongyi" Fruit Industry Co., Ltd., used Kaixian County as the largest citrus purchasing base in the country, and developed citrus fresh sales projects. "Savy's" internationally advanced technologies such as post-harvest processing and fresh-keeping storage and its strong export network will pave a golden road for Kaixian Jincheng to enter the global market on a large scale.

Today, Kaixian County is following the road of building "China's No. 1 County in Jincheng", taking Jincheng as a pillar industry to revitalize the rural economy, a leading industry for farmers to get rich, and a foundation for building a well-off society in an all-round way Focus on the industry, closely focus on the overall goal of building a regional central city in Northeast Chongqing, rely on the annual production capacity of Wanzhou Huiyuan juice of 750,000 tons, and in accordance with the regional layout, accelerate variety improvement and vigorously develop high-quality Jin Orange. By 2007, the citrus planting area in Kaixian will expand to 350,000 acres, with an output of 200,000 tons, of which the golden orange planting area will reach 250,000 acres, with an output of 120,000 tons. 1. Quantity comes first. From now on, 20,000 acres of new citrus will be developed every year. By 2007, the county's citrus area will reach 350,000 acres, and the total output will reach 200,000 tons. Among them, 220,000 acres of Jincheng will be produced, with an output of 140,000 tons, ranking first in the country. Bit. By 2010, the county's total citrus output reached 300,000 tons, of which 200,000 tons were Jincheng, making Kaixian truly a major citrus county and a strong citrus county, becoming the veritable "No. 1 Jincheng County in China."

2. Quality first. While effectively grasping the high-inoculation technology of citrus and purifying and rejuvenating local excellent varieties, we will actively and steadily introduce new citrus varieties from home and abroad, striving to maintain the leading position of excellent citrus varieties in the country. Vigorously promote high-quality citrus cultivation technologies that mainly focus on large citrus branch pruning, three thinnings and one improvement, biological control, indicator control of diseases and insect pests, fruit bagging, and mature harvesting, and strive to achieve a popularization rate of more than 95%. By 2007, the high-quality rate of fresh citrus fruits in the county has reached more than 80%, among which the high-quality rate of Jincheng fresh fruits has reached more than 85%, ranking first in the country.

3. Development comes first. Building "China's No. 1 Jincheng County" is not only a simple lead in raw material production and planting industry, but also a further deepening of processing and circulation. First, vigorously implement the brand development strategy and continuously increase the number of well-known citrus brands and the number of well-known citrus brands in Kaixian County. The second is to further deepen the reform of the circulation system and establish a multi-channel circulation system. While consolidating the stable sales market in the "Three North" regions, we will vigorously open up new sales markets with the help of leading enterprises such as Three Gorges Huiyuan Fruit Industry Group, Macau Ganges Group, and Zhongyi Fruit Industry, and gradually penetrate into and occupy coastal areas, domestic large cities, and international market. By 2010, we will strive to rank first in the country in terms of citrus marketing means, marketing methods, marketing quantity, total marketing amount, and marketing profits and taxes. The third is to continuously deepen processing and transformation. Strictly follow the quality standards of citrus products, effectively improve the packaging of fresh fruits, change bamboo basket packaging to carton packaging, change large packaging to small packaging, and change soil packaging to refined packaging; strengthen the promotion and application of citrus storage and preservation technology, extend the shelf life of citrus, and enhance staging The elasticity of the supply market; actively introduce large domestic and foreign companies to participate in the in-depth development of citrus in Kaixian County and improve the level of citrus industrialization. In 2010, we strive to rank first in the country in terms of citrus processing capacity, processing quantity, processing rate, and processing value-added level.

4. Benefits come first. The first is to drive farmers to increase their income. By 2007, the county's citrus output value reached 320 million yuan, of which Jincheng's output value was 200 million yuan. The per capita net income of farmers in the county increased by more than 110 yuan due to the citrus industry, and the per capita net income of farmers in the main citrus producing areas increased by more than 500 yuan. The second is to drive fiscal tax increases. After the output value of citrus reaches 320 million yuan, the added value will reach 240 million yuan, which will directly increase fiscal revenue by more than 25 million yuan; the processing output value will reach 120 million yuan, adding more than 6 million yuan to fiscal revenue. The third is to enhance the development capabilities of related industries. The development of the citrus industry will surely promote the development of transportation, packaging, storage, catering, entertainment and other related industries. By 2007, it is expected to indirectly increase fiscal revenue by more than 3 million yuan.