A paper on the organic integration of tourism planning and tourism planning

A paper on the organic integration of tourism planning and tourism planning

The main purpose of tourism planning is to maximize the efficiency of the use of tourism resources during tourism development. The attractiveness of tourism resources, economic benefits and social benefits can be maximized, thus promoting the healthy and sustainable development of the tourism industry.

1. Introduction

Tourism planning is an overall, long-term, forward-looking development plan and implementation plan, which is based on the market judgment and positioning, and the overall policy for exploring, selecting, and developing tourism resources. Compared with tourism planning, tourism planning is recent and specific. It is a project plan that can be implemented in a short time. Moreover, this plan is commercializable and profitable, and it is a plan that integrates global resources. , is the planning to guide the planning and the planning to open up the market.

2. Important principles of tourism planning and tourism planning at the current stage

(1) Innovation principle

In recent years, tourism has become very popular in our country, among which One reason is that because it is an activity of finding differences, cookie-cutter travel planning plans will not be popular. Therefore, travel planning must have creative ideas and concepts. Travel planning should be based on specific circumstances and should also change as the actual situation changes. You need to be creative and avoid being conventional. If the planning of a tourism project is to be deeply rooted in the hearts of the people, it must continue to innovate. Only Rui can make planning plans stand out from the crowd, be unique, attractive, and move people, thus achieving good results.

For example, West Lake in Hangzhou has an eternal and powerful charm. The Slender West Lake in Yangzhou is imitated from the West Lake in Hangzhou. Although its history is not long, and it is deliberately imitating the West Lake in Hangzhou, it also adds innovative thinking to the imitation, and mainly highlights the central idea of ??innovation. There is no suspicion of imitating others. But there is a wonderful way to find another way.

(2) Principle of rich culture and connotation

In a tourism plan, if it is to have personality and characteristics, be sufficiently attractive to tourists, and have long-lasting vitality, We must focus on exploring the culture of resource characteristics. The entire planning plan must be centered on a certain culture, and use culture to connect the entire plan, so that the entire planning plan has a clear cultural theme and a strong cultural color, so that tourists can be immersed in the cultural atmosphere and enjoy the cultural atmosphere. Receive cultural education. Tourism project planning should focus on emphasizing the cultural atmosphere, and at the same time downplay tourists' feelings about the commercialization of scenic spots, set an example for consumers who come to travel, focus on cultural image, tap potential culture, and even create a modern culture.

The Slender West Lake in Yangzhou has the function of twenty-four bridges in culture, which evokes people's nostalgia for the past. It uses Du Mu's swan song to create the stunning scenery of Yangzhou. It can be easily picked up and written.

3. The organic combination of tourism planning and tourism planning

(1) The relationship between planning and planning

Planning is carried out on the premise that the planning is completed. It is more discipline than planning and requires comprehensive and in-depth research from multiple angles. Tourism planning is a further strengthening of planning and design concepts and an in-depth analysis and understanding of core issues to reflect the designer's planning ideas and planning intentions. (See Figure 1)

(2) Planning before planning

Introducing overall planning before tourism planning can effectively solve some problems encountered in current planning: 1. Before planning, conduct in-depth research on the market to give an accurate positioning of the market, including the establishment of theme, image, and core attraction. 2. Match resources and markets, be bold in creativity, and form an attractive product form. 3. Use strategies, construct strategies, and implement them into tactics and action plans. 4. Forward-looking evaluation of tourism projects: whether the tourism project is rooted in tourism resources; the tourism project reflects the characteristics of the times; the tourism project reflects the psychological demand characteristics of tourism consumers and is elastic and can change according to changes in the psychological demand characteristics of tourism consumers.

(3) Planning in planning

A tourism plan has a minimum period of about 15 years. Its long-term characteristics require that it is impossible to make detailed plans for the entire plan. Specific arrangements, even if a relatively specific explanation of the arrangements in the near future (usually 3 to 5 years), cannot be used as a guiding basis for project implementation. The entrusted party cannot carry out detailed and accurate implementation according to the description of the tourism plan and the "recent key projects" chapter in the plan. Even if detailed rules for "recent key projects" are compiled in the tourism plan, the rules are based on the overall The plan was only to add some more specific details to the design, and did not look at the problem from the perspective of tourists. Because the life cycle of tourism products is uncertain, it is very likely that the vitality of tourism planning will be longer than the tourism product itself. Travel planning is different, it is much more practical than travel planning.

Tourism planning is specifically aimed at recent tourism projects, taking tourism planning as the general direction to design products that meet the tastes of tourists. This product is sold to tourists through certain publicity means, so that tourists can travel happily, spend money happily, etc. , so planning can immediately drive economic growth.

(4) Planning after planning

A good tourism plan must be forward-looking, but the main task of tourism planning is to take tourism planning as the central idea , long-term development goals, which also involve major directional issues such as derivative industries, land use control and balance, and there are operational gaps. It is the defectiveness of this feature that tourism projects need to be further planned. The big concept of planning should be analyzed and decomposed into products, projects and action plans. Finally, detailed planning should be prepared according to the planning plan and the tourism project should be carried out. of construction. For the operational evaluation of tourism planning, you can refer to the following indicators: 1. Whether the tourism project can keep pace with the market and whether it can capture the travel mentality of consumers.

2. In the tourism project area, the degree of participation of community personnel. Because community personnel are affected by tourism activities, the community’s response to the tourism project plays a key role in whether the tourism project is feasible. Community factors cannot be ignored. .

3. Tourism projects have many impacts on the ecological environment. The impact of the development of tourism projects on the environment cannot be underestimated. Therefore, the environmental assessment of tourist areas directly determines whether the tourism project is feasible.

4. Whether it complies with national laws and regulations.

4. Conclusion

According to the statement in this article, tourism planning and tourism planning complement each other, but there is still a clear boundary between the two and they cannot be equated. Tourism planning makes tourism planning get rid of the embarrassing situation of being visible and intangible, and cooperating with planning becomes a real work to guide the development of tourism industry.

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