What are the methods of advertising placement in TV dramas?

Advertising placement in TV dramas has the following methods:

1. Line expression

That is, the product or brand name appears in the lines of the film.

2. Close-up shot

This is the most common way of product placement, and the specific way is "prop application".

3. Playing a role

The product or brand is no longer a prop in film and television dramas, but a role. This is a deeply embedded form of advertising. Brands or products appear very frequently in videos, which can also introduce new associations to the brand.

4. Scene provision

The release of "Lord of the Rings 3" has once again set off a wave of tourism to New Zealand in the hearts of movie fans around the world. They hope to visit the "Lord of the Rings" filming site to see " The true face of "Middle Earth", traveling to New Zealand has now become one of the most popular choices for tourists around the world. Product placement has become a new way to promote tourist destinations.

Extended information

Advertising placement skills

1. The "advertising placement" method should match the brand positioning.

For product placement, the brand should be integrated with programs, movies, and TV series. This requires careful organization and planning by the company itself, as well as keen sense, superb planning capabilities, and an understanding of various aspects of social life. High sensitivity and attention to new things and fashion make the brand and program consistent.

2. How to "turn fans" is the key

In TV series and movies, "advertising placement" is often "staged" and "newsy", and news events are both It is uncontrollable and has a short timeliness, which makes it have less space and time to play its role. Therefore, how to transform the "passerby" customers attracted by "advertising placement" into purchasing "stickiness" Fan consumers are even more important.

3. Ensure the visibility of products and consumers

The label of "same style as stars" will also greatly enhance the brand's image. This star effect will make it easier for consumers to Accept branded products. However, if we want to truly expand our market share, it is not only as simple as embedding popular dramas. As the dramas become more popular, the key is to ensure that the products are visible and available. Therefore, the price and offline layout of the products must be reasonable. .

Baidu Encyclopedia-Advertising Implantation