How to use the BFD formula for copywriting?

A thoughtful copy can arouse strong emotions in consumers, allowing them to purchase or spread the word themselves. Copywriting is not limited to text, but can also include photos or videos.

The BFD rule can be used to write a thoughtful copy. BFD is an abbreviation composed of the first letters of Beliefs, Feelings, and Desires.

If you want to use BFD principles in copywriting, you must first know what they represent.

Belief is what consumers believe. Find what they believe in their minds and write it down to arouse a sense of resonance with consumers.

Feeling (Feeling) is the emotion of consumers. Talk about feelings rather than reason, and create a resonance with consumers.

Desire, what consumers want most, explore what they want most in their hearts.

Things that speak directly to people's hearts are more contagious.

For consumers to express their thoughts and emotions, such as Adidas’s thoughtful copywriting of “What a coincidence, this is me”:

They said: “It’s too pink.” "Too rough." "Too presumptuous." "Too exaggerated." "Too fake." "Too fast." "Too silly." "Too girly." "Too manly." "Too perfect." "Too childish." "Too fanatical." "Too lazy." "Too weird." "Too late."... There are different opinions, but you only need to reply: Too bad, this is me.

Faith, I am who I am, what does it have to do with you. Feelings, helping them express their emotions, that’s who I am, that’s who I am. Eager, they want to fight back against those who dislike us and fight back for them.

So, the first step in writing thoughtful copy is not to write, but to understand your consumers first, find their beliefs, which can trigger their emotions and find what they want most. .

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