The return rate of live broadcast goods in Wang Han is nearly 80%, and the live broadcast platform issued a statement. How big is the moisture of the stars' goods?

The return rate of live broadcast goods in Wang Han is nearly 80%. Many merchants question the existence of false operations in Wang Han's live broadcast products, and feel that they have lost a lot. The live broadcast platform issued a statement denying the business statement. I think the turn-back rate of live broadcast with goods is still very high, not only the live broadcast of stars, but also the turn-back rate of general network celebrity anchors with goods is very high, so it has nothing to do with the platform and Wang Han, which can be said to clarify the doubts of merchants. Today, let's learn with Bian Xiao why the merchants think that the water content of the goods brought by the stars is large.

First, the return rate is high. The reason why the live broadcast of stars with goods is considered to be wet is mainly because the rate of return is too high. The main reason for the live broadcast of goods is to finally sell goods. If the return rate is too high, businesses can't afford it. Although the live broadcast of goods also has a high turn-back rate, the general turn-back rate is around 60%, and the turn-back rate of some stars with goods is obviously higher than the general level, so merchants have such doubts.

Second, the number of viewers is too high. Merchants think that the moisture in the live broadcast is too high, because they suspect that the number of viewers in each live broadcast is a bit too high, and there are not so many people watching it at all, but some backstage make the data look better, so many merchants suspect that the platform traffic is fraudulent. In fact, because stars bring their own traffic, many people will go in and have a look. Many people only care about the stars themselves and seldom pay attention to what they sell, which is considered too watery by merchants.

Third, there are not many real transactions. Many stars brought goods to participate in the live broadcast, and the number of viewers was large, but in the end there were not many transactions. Many merchants suspect that the popularity data from live broadcast to products is a bit high. In fact, this is also a normal thing, and it is impossible to watch every live broadcast. Will buy.

At present, the competition between live broadcast and commodities is still great. Only people who see cheap or special heart will place an order, so the transaction volume is small, and merchants have to pay a lot of pit fees. They feel that if there is no deal or less deal, the pit fee will not be earned back. It's a loss, so I doubt that stars bring goods.