The "Book a Jiucaiping Hotel" advertisement drives a boom in Chinese tourism to Canada. Chinese hotels promote Chinese-speaking tour guides

According to Canada's "World Journal" report, China's first Ads delegation recently concluded its trip to Canada, and members and officials responded well to the trip. Travel agencies in Greater Vancouver that have received the first group believe that due to the characteristics of the Canadian tourism market, bargain hunting and poor tourism quality in the United States and Australia after the opening of Ads will not occur in our country in the short term.

According to operators, Ads will definitely drive the growth of Chinese tour groups. Cultivating more high-quality tour guides who can speak the same language is a top priority. On the other hand, they also suggested that Canadian officials directly criticize China, systematically advertise in places with more abundant resources, and consider providing tax-free accommodation for foreign tourist groups to enhance the appeal to Chinese people.

Kai, the head of Xinlianhua International Group, said that most members of the First Development Group have rich travel experience, sufficient financial ability, and a high view of tourism resources. They always go shopping when shopping. Choose a big brand. During their travels, they often ask about the local education system, employment situation, housing market prices, immigration difficulty and other issues.

Zeng Zhi pointed out that summer is the busiest time for travel agencies every year. This year, ads officially signed an agreement with China, and it hasn’t been long since the first batch arrived in Canada. Therefore, the company had to borrow tour guides.

Zhou Qizhen, Sales and Marketing Director of World Travel Service Greater China, also said that in order to welcome the first Ads delegation, the operator responsible for the reception did their best in arranging tour guides, which means they hope to stay A good reputation. But after this reception experience, they did realize that in the long run, the manpower of local general-language tour guides was insufficient.

Kay said that through the experience of the first tour group, Xin Lianhua will also strengthen the instillation of relevant information and knowledge on education, employment, housing market, immigration and other issues when training tour guides in the future to avoid misleading tourists.

The increased first-time Ads group fee is generally considered quite reasonable in the industry. In the long run, industry insiders also believe that most of Canada's tourist routes are dominated by natural landscapes, and shopping conditions are not as good as those in the United States. Unlike the many options for matching travel products and shopping itineraries around metropolitan areas in the United States, Australia and other places, there is naturally less room for bargaining. Therefore, Canada will not repeat the vicious competition that occurred after the opening of Ads in these two countries.

Zeng Zhikai also pointed out that in the early years, there were a large number of low-cost tours every winter, mainly because airlines provided free seats to fill the vacancies. However, after oil prices soared, airlines preferred to cut flights in order to save costs rather than promote at a loss. In addition, there are many immigrants from China, and flights between China and the United States are very popular. It’s hard to see such low-priced groups anymore, but it helps maintain market order.

However, Fubon Travel CEO Zeng Yihua, who currently serves as the chairman of the Asia-Pacific Inbound Tourism Association, pointed out that although there was no obvious price reduction, he still heard that local tourism operators had reached an agreement with Chinese travel agencies to reduce the price of tour guides in disguise. fee.

Zhou Qizhen also said that in order to maintain the quality of tourism and speed up the efficiency of visa operations, Canada has certified 16 travel agencies in Canada and more than 20 travel agencies in China. As long as both parties are covered by these operators, visas can be processed quickly.

However, he also pointed out that even if ads are implemented, ads are still not everything. Many travel agencies in Canada and China that have not obtained this certification can still use the old model and continue to send and receive tours in the name of official or commercial groups. In the long run, whether Chongqing Travel Agency will affect the normal market operation of ads group is also worthy of in-depth discussion by relevant institutions.

Zeng Yihua predicts that while the Canada-China ads agreement is being implemented, the Canadian government will re-examine Canada's tourism promotion strategies and tax preferential policies.

Zeng Yihua pointed out that although Canada has t

Zeng Yihua said that the Canadian Tourism Board, which is responsible for overseas tourism promotion, is a semi-official organization and all funds come from government allocations. This time, in the process of arranging the first Ads delegation, we can see the bureau’s intentions. However, if overseas promotion is not backed by abundant resources, it will be difficult for a clever woman to make a meal without rice.

Zeng Yihua also said that compared with the positive role of the tourism bureau, the government departments' repeated delays and postponements of tax preferential policies for foreign tourist groups are frustrating. He pointed out that since foreign tourist groups have not enjoyed tax rebates so far, this has naturally pushed up tourism costs and reduced competitiveness with the United States, Australia and other countries.