When did the Hainan Happy Festival start?

There are many festivals in Hainan Island. Since 2000, the newly emerged "Hainan Island Happy Festival" has become the most famous.

The origin of the Happy Festival stems from the fact that if Hainan is to be built into a tourist island in China, it must have a province-wide tourism festival that gathers popularity for tourism and brings joy to tourists.

Compared with other domestic tourism festivals, the Hainan Island Happy Festival is quite unique: the festival is organized for tourists,

It is organized for the tourism industry, that is, "travel platforms, singing "Travel Game". The Happy Festival does not deliberately attract investment, nor does it spend a lot of money to invite free VIP guests from home and abroad. The happy festival is in November, which lasts for two to three weeks

; at this time, other parts of the country may be experiencing cold winds or rain and snow, but Hainan is warm and spring-like

< p>Suitable for travel and vacation. The Happy Festival is held in tourist cities and counties across the province, and there are activities with different characteristics in different places, allowing tourists to have a variety of choices

. The Happy Festival emphasizes joy and participation. In the words of Wang Xiaofeng, the governor of Hainan Province, it "allows tourists to spend money to buy a happy mood."

One of the planners and organizers of the Hainan Island Happy Festival, Deputy Director of the Hainan Provincial Tourism Bureau, Chen Yao, told reporters

A story: On the eve of the first Happy Festival in 2000, Hainan encountered a crisis. A typhoon hit many cities and counties.

There has been a lot of discussion for a while. Holding a happy festival at this time is not "gloating", right? We are fighting against disasters here and having fun there. What is your attitude towards the people? Therefore, the leaders of Hainan Province urgently notified the Happy Festival Organizing Committee to emphasize two points: First, the Happy Festival is held for tourists and to develop the tourism industry, and it is by no means Hainan’s own entertainment.

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Happiness; Second, hosting the Happy Festival reflects the optimistic spirit and tradition of hospitality of the Hainan people.

The first Hainan Island Happy Festival was held as scheduled. In November, when the festival is held, the average occupancy rate of tourist hotels in Hainan Province rose by 10 percentage points...

From November 22 to December 8 this year, Hainan will hold its first... Three Happy Festivals. It is reported that the opening ceremony of the Happy Festival is scheduled to be held at the 10-kilometer-long West Coast Park in Haikou. At that time, all attractions in this coastal tourist area will be open to tourists free of charge. Currently, various participatory and joyful activities are under intense planning and preparation.

"Island clothes" that embody unique culture

Nowadays, the most popular clothing in Hainan Island is Hainan tourist shirts, which people call "island clothes".

When you walk out of the airport, you will see the tour guide wearing "Island clothes" and the taxi driver wearing "Island clothes"; when you step into

a resort hotel and tourist restaurant, you will see waiters Wearing "island clothes"; and in scenic spots and resorts, we see many tourists wearing "island clothes".

The "Island Uniform" looks like a loose and fit floral shirt from a distance, but up close it has another trick: the patterns on the "Island Uniform" come in various forms, but they are all based on the Hainan Island’s cultural customs and natural products.

"Island Service" originated from Hainan tourism enterprises. Initially, in order to create a unique vacation and leisure culture, the Gloria Resort Hotel located in the Yalong Bay National Tourism Resort built an open hotel lobby without air conditioning to match it

What is special is that all hotel employees wear loose floral shirts as work clothes.

The development of "Island Server" benefits from the Hainan Provincial Foreign Affairs Office. They designed a batch of floral shirts as attire for provincial leaders

to meet foreign guests, which not only reflects the tropical characteristics of Hainan Island, but also shows the local culture. This move greatly increased

the value of the "island server".

The Hainan Provincial Tourism Bureau keenly discovered that "island costumes" can carry huge tourism cultural connotations, and took a series of actions

. First, design an "island uniform" as Hainan's "tour guide uniform" and stipulate that all tour guides in the province must wear "tour guide uniform" to work; second, order "island uniform" as clothing for promotional personnel, In major tourism publicity and promotion activities at home and abroad, whether they are provincial leaders, bureau leaders, or promoters of tourism companies, they all wear "island clothes"; 3. Promote "Island Clothes" at various major events and conferences held or hosted by Hainan, such as hosting the "Asia Pacific Islands" jointly sponsored by the World Tourism Organization and the United Nations Environment Program.

At the "International Conference on Sustainable Tourism", the Hainan Provincial Tourism Bureau gave "island clothing" to high-level people from 35 countries and regions

As well as experts and scholars; fourthly, the "island clothing" "As a souvenir

to visitors and traveling salesmen.

With the multi-faceted demonstration effect, and the loose "island clothes" suitable for tropical island vacation and leisure, the pattern of "

island clothes" reflects the unique culture and gives people Another state of mind will naturally lead to greater market demand.

Many manufacturers and merchants have seen business opportunities and have produced and operated "island servers".

In just a few years, Hainan's "island clothes" have blossomed into a variety of varieties and become popular tourist souvenirs. When tourists find

the "island clothes" that express their individuality, " The producers and operators of "Island Server" are also enjoying it.

It is reported that the Hainan Provincial Tourism Bureau and the Tourism Association have recently guided relevant companies to set up

an "island service" R&D center and plan to promote Hainan's "island service industry". From a concept to a popular travel souvenir, and then to the "Island Clothing Industry", how much inspiration does it have?

"Happy Hainan" tourist caravan

The tourist caravan is not the first of its kind in Hainan Island, but it is a new idea.

On the eve of National Day, the "Happy Hainan" tourism caravan promotion group had 6 luxury buses painted with tropical island scenery

Carrying 148 propagandists wearing Hainan's "island clothes" , open to Guangzhou and major cities in the Pearl River Delta region. They used custom performances, travel VCDs, computer projections, painted exhibition boards, various brochures and posters,

special souvenirs, special promotions, symposiums and discussions, interesting draws, customer visits and media promotions, etc. This

method blows away a fresh and charming Green Island Coconut Wind in all directions.

In September last year, the green island coconut wind blew from Hainan Island to Heilongjiang.

Operating a tourist caravan promotion is like cooking a dish, and the Hainan Provincial Tourism Bureau has its own opinions on this.

They believe that the tourist caravan should be promoted as a famous dish and a gourmet food. The fixed "dish name" of the Hainan tourism caravan is "Happy Hainan", which echoes the Hainan Island Happy Festival and serves to shape the overall image of Hainan tourism. Comparing the promotion of the "Happy Hainan" tourist caravan in the past two years, we can see its "ulterior motives."

In September 2001, the "Happy Hainan" tourism caravan promotion team traveled through 12 provinces and carefully arranged and participated in tourism festivals organized by 7 provinces and municipalities. Or a local tourism trade fair, focusing on promoting the charming Hainan scenery.

The main promotional slogan is "tropical island, fresh nature, happy world, holiday paradise." In September this year, "

Happy Hainan" tourism caravan promotion group is concentrated in Guangzhou and the Pearl River Delta region, focusing on promoting vacations in Hainan

Tourism and specialty tourism, emphasizing the complementarity and cooperation of tourism in Guangdong and Hainan provinces, the main promotional slogan is "

Hainan: China's tourist island, the back garden of Guangdong, Hong Kong and Macao."

Obviously, the two "Happy Hainan" tourist caravan promotions are two different "Hainan dishes" , the taste is different, but they are all good dishes. Those who are interested can taste the taste.

Self-driving tour in Hainan

During this year’s National Day Golden Week, self-driving is a word that appears very frequently in Hainan.

On the eve of the National Day, Hainan China Travel Service organized a self-driving tour group with up to 100 vehicles from 4 provinces.

When the tourists drove themselves to enjoy the tropical island scenery, they themselves It has also become the scene in front of the news media photography cameras.

At the beginning of the National Day Golden Week, the Hainan Provincial Holiday Office reported that the cars of major self-driving companies in Haikou

were fully booked. More than 110 high, medium and low-end self-driving cars from Hainan Sanjiu Self-Driving Company have been booked early, 90% of which are rented by foreign tourists.

Mr. Yang from Beijing only has one word for his experience of traveling by car in Hainan: "It's cool!"

The reason why Mr. Yang feels "so cool" is that there are no road toll stations in Hainan. You don’t have to pay anything when you stop and go

Tolls and bridge tolls, just press the accelerator to the bottom; Hainan’s road conditions are good, there are not many cars, and you rarely encounter annoying traffic jams; Hainan’s entire country

It is a big park, full of green trees and flowers, and there are scenery on both sides of the road that does not charge admission. Self-driving travel in Hainan is a kind of enjoyment. Therefore, Mr. Yang’s car partners competed to drive.

Another scene of self-driving Hainan tour is at Haikou Pier: Self-driving cars from Guangdong drove off the ferry one after another

Hainan’s self-driving tourists Multiply.

Personalized menu-based tours

The reporter found during the interview that there is another way to make tourists "feel comfortable", which is between package tours

and Specialty products among “Hainan self-tourists” have quietly appeared in Hainan Island.

Li Jiao, deputy general manager of Hainan Lianshou Travel Agency, said that his approach is to only determine the basic time arrangements for group travel itineraries, and only arrange one or two scenic spots at a package price, and even Let tourists choose all attractions.

She gave an example: Mr. Qi’s family from Wuhan has traveled to all corners of the world. When he joined a group tour in Hainan for the second time, he learned about Wuzhizhou Island through the free brochure provided by the travel agency

It was amazing, so I chose Wuzhizhou Island and really had a great time.

During the National Day, a Sichuan team from the travel agency listened to the tour guide's introduction and chose "Baoluo Noodles" for 3 yuan a portion for breakfast. They not only tasted Hainanese delicacies, but also saved breakfast fees. Through this kind of tourism, travel agencies can improve tourist satisfaction while increasing economic benefits.

Chen Yao, deputy director of the Hainan Provincial Tourism Bureau, summed up this kind of tourism as "personalized menu tourism." He believes that this kind of product adapts to the trend of diversified tourism needs and personalized consumption of tourists, and today's sprouts should bear fruit tomorrow

tomorrow.

He said that he will organize travel agencies to summarize experience, improve the "menu", and do a good job in publicity so that tourists can have more choices that reflect their individuality.

Hainan has constant new tourism initiatives: three-dimensional tropical seaside tourism, a series of tropical hot spring vacations, tourism development

pursuing the "first" or "only", and ecological tourism divided into "blue" "Color" and "green"... It is reported that a larger new Hainan tourism concept - "China Coconut Coast" is being studied and planned. We applaud

Hainan tourism brings us waves of passion for life.