Guangdong lays out the rural leisure industry according to "4321" and builds a world-renowned leisure agriculture county

The "14th Five-Year Plan for the Rural Leisure Industry in Guangdong Province" (hereinafter referred to as the "Plan") was officially released recently, and it is clear that Guangdong will promote the formation of a rural leisure industry with "four sides, three roads, two special features and one park" Industrial "4321" spatial layout. By 2025, the development of the province's rural leisure industry will become an important carrier of urban-rural integration and industrial integration. Looking forward to 2035, the province's rural leisure industry will be built into a beautiful economic industry cluster with a scale of 100 billion. The annual reception of leisure tourists is expected to reach more than 300 million, and 1-2 key leisure agriculture counties will be built with world-renowned and influential.

The "Plan" proposes four principles of adhering to the principle of building agriculture for agriculture, adhering to green leadership, adhering to innovation and integration, and adhering to coordinated development, and clarifies the overall requirements and construction layout of Guangdong's rural leisure industry during the "14th Five-Year Plan" period , rural leisure product system, main tasks and safeguard measures.

On April 6, 2022, in Jintou Village, Jintou Town, Fogang County, Qingyuan City, Guangdong Province, the fields after spring plowing, the distant mountains and the countryside formed a beautiful spring pastoral picture. Photographed by Nandu Photographer Fu Haiyan

The scale of village tourism is mature and high-end consumer groups account for a high proportion

The "beautiful economy" market has huge potential

The "Plan" points out that, Guangdong's rural leisure industry is rich in resources, has huge consumer group potential, developed rural infrastructure, a solid foundation for beauty, rich business types, and prominent brand effects. This is the current development situation and advantage of Guangdong’s rural leisure industry.

According to statistics, at present, Guangdong has built a total of 5 inter-provincial corridors, including Zhaoqing and Fengkai, creating Guangzhou's "Flower Years", Foshan's "Hundreds of Youth", and Maoming's "Wonderful 100 Miles" There are more than 200 beautiful rural style belts and more than 570 beautiful rural boutique routes, including Shanwei's "Oyster Love" and Lufeng's "Coastal Corridor".

The province has 10 national leisure agriculture and rural tourism demonstration counties (districts), 32 beautiful leisure villages in China, 5 important agricultural cultural heritages in China, and 24 rural leisure products are recommended to the country. Lines, 147 leisure agriculture and rural tourism demonstration towns and 407 demonstration sites have been created, and 50 Guangdong agricultural parks have been recognized.

The "Plan" further analyzes that from the perspective of the consumer market, Guangdong is adjacent to Hong Kong and Macao, with a permanent population of 126 million, of which 86.17 million are in the Guangdong-Hong Kong-Macao Greater Bay Area. The consumer group is huge, and high-end consumer groups account for a large proportion. high. It is estimated that by 2025, the urbanization rate of the province's permanent population will reach 77%, with a permanent urban population of 101.5 million, and a strong demand for rural leisure. Moreover, Guangdong has obvious climate advantages and is suitable for travel in all seasons. Surrounding travel and rural leisure with "beautiful scenery, few people, leisure and relaxation, short driving distance, and low cost" have also become the common first choice for urban residents to travel.

From the perspective of capital investment, the Guangdong Provincial Government has continued to invest in supporting the construction of modern agricultural industrial parks, "one village, one product, one town, one industry" projects, the provincial agricultural supply-side structural reform fund, and the rural industry revitalization fund. etc. work together to leverage social capital to invest in the agricultural industry. Rural leisure industries such as agricultural product processing industry, agricultural characteristic towns, and rural B&Bs are popular in the capital market. At the same time, the listing of the "Rural Revitalization Board" of the Guangdong Equity Exchange Center has guided more financial resources to invest in the "agriculture, rural areas and farmers" areas. The "Ten Thousand Enterprises Prosper Ten Thousand Villages" campaign, as well as measures to attract returnees to their hometowns to innovate and start businesses, mobilize and stimulate the flow of high-quality elements to the countryside, and also accelerate the empowerment of the rural leisure industry.

Forming the "4321" spatial layout of the rural leisure industry

Creating a beautiful economic industrial cluster with a scale of 100 billion

Overall, Guangdong's rural leisure industry still has "smart" problems. "Problems such as the supply of creative resources, insufficient exploration of "agricultural" resources, and insufficient integration of "gathering" resources urgently require coordinated and optimized development.

Therefore, the "Plan" clearly adheres to four principles, that is, we must persist in building agriculture for agriculture, adhere to green leadership, adhere to innovative integration, and adhere to coordinated development. With ecological agriculture as the basis, pastoral scenery as the rhyme, village houses as the form, and farming culture as the soul, it integrates production, marketing, and integrates agriculture, culture, and tourism to promote the formation of a "4321" spatial layout of the rural leisure industry of "four sides, three roads, two special features, and one park" , Optimize the seasonal rural leisure industry system.

The "4321" spatial layout specifically refers to: 4 is the "four sides", that is, the city edge, the scenery edge, the seaside, and the village edge; 3 is the "three roads", that is, the main traffic road, the green road, The ancient post road in South Guangdong; 2 is the "two special features", namely the characteristic residential areas of ethnic minorities and the characteristic villages of ancient towns and villages; 1 is the "One Park", which is the agricultural product processing tourism park.

From the perspective of specific goals, the "Plan" proposes that by 2025, the province's rural leisure industry will develop into an important carrier of urban-rural integration and industrial integration, and the overall development level will be at the forefront of the country. Rural leisure tourism will The number of visitors reached 180 million.

The integrated development of urban agriculture and water town culture in the Pearl River Delta will help build the Guangdong-Hong Kong-Macao Greater Bay Area leisure bay area and a world-class tourist destination; the coordinated development of leisure fisheries, coastal customs, and traditional villages in Chaoshan and Leiqiong on both sides of the coast will create a rural leisure tourism industry Belt; the ecologicalization of leisure industry and the industrialization of agricultural ecology in the northern ecological development zone are developing simultaneously, and the characteristics of Hakka culture and ethnic minority customs are highlighted, creating an ecological tourism circle in northern Guangdong.

Looking forward to 2035, the "Plan" proposes that the province's rural leisure industry will be built into a beautiful economic industrial cluster with a scale of 100 billion, receiving more than 300 million leisure tourists annually, and building 1-2 world-renowned and influential key counties for leisure agriculture.

The relevant person in charge of the Guangdong Provincial Department of Agriculture and Rural Affairs believes that the "Plan" highlights the feature of "feasibility". On the one hand, in line with Guangdong Province’s “14th Five-Year Plan” for promoting agricultural and rural modernization, it is connected with the provincial special plans for education, industry and information technology, housing construction, transportation, human resources and society, natural resources, water conservancy, culture and tourism, etc., and by improving supporting facilities, cultivating The six major tasks of strengthening "three products and one standard", innovating development models, promoting the development of the entire industry chain, cultivating talent teams, and leading demonstration development are being implemented. It also proposes strengthening organizational coordination, strengthening cooperation with farmers, promoting key breakthroughs, and optimizing elements. The safeguard measures in all aspects are instructive and feasible.

On the other hand, demonstration leads implementation, promotes the organic integration of rural industrial development and rural construction, and systematically promotes the construction of modern agricultural industrial parks, "Four Good Rural Roads", Nanyue Ancient Post Road, and Wanli Bidao. The integrated improvement of mountains, rivers, forests, farmlands, lakes and grasslands has been improved, and the construction of a rural revitalization demonstration zone has been promoted throughout the region.

In the next step, the Provincial Department of Agriculture and Rural Affairs and the Provincial Rural Revitalization Bureau will use the "Plan" as a guide and follow the idea of ??promoting "big development" with "small incisions" to integrate resources from all parties, systematically and pool efforts. , Promote the implementation of various tasks in an orderly manner.