Dongshan Island tourism culture and customs

As we all know, our Dongshan Island has unique natural scenery, but the tourism industry has always been unsatisfactory. There is too much disparity between the off-peak and peak tourism seasons, the tourism products are few and single, and the tour guide services are uneven, which makes it difficult to retain tourists. Not to mention the money in tourists’ pockets. Although it has created a lot of jobs, its contribution to GDP cannot be fully reflected due to the difficulty in statistics. Furthermore, the tax revenue is minimal and the contribution to the finances is minimal. The reason for this is that our tourism industry has not yet been transformed and upgraded, and is still in the primary stage of "coming here for a visit".

Just like a girl, no matter how beautiful she is, if she has no cultural connotation and only looks superficial, she is still a village girl and cannot become Lin Huiyin. The same goes for tourism in a place. If there is no cultural heritage to support it, no brand name card creation, no stories, and no feelings, how can it make people have endless aftertaste and forget to return? No matter how beautiful the scenery is, it can be seen at a glance. How can it still retain its charm, making people not want to leave when they come, and want to spend money comfortably while staying?

Therefore, tourism without culture is blind tourism! The tourism industry without cultural heritage will definitely be difficult to prosper!

Is it possible that our Dongshan Island is just a village girl with no cultural background? no! On the contrary, we are not lacking in historical and cultural heritage at all. What I am lacking is excavation and management. How to make use of the right time, place and people to fully tap Dongshan Island’s tourism natural and cultural resources, build a unique tourism culture brand, do a good job in planning, resource integration and overall planning, and build Dongshan Island into a coastal cultural style with an international perspective. Islands are currently the biggest topic of our Dongshan Island tourism:

1. Battlefield Culture

Dongshan Island is embedded between the mainland and Taiwan Island, and is a springboard between the two. It has an irreplaceable strategic position and has always been a battleground for military strategists. It has the best-preserved ancient city wall among the four Davids of the Ming Dynasty. Ever since Emperor Taizu Zhu Yuanzhang of the Ming Dynasty built the Tongshan Institute, Dongshan Island has been the main anti-Japanese position. Qi Jiguang once trained troops to fight against the Japanese on the island. In the twenty-eighth year of Jiajing (1549), Dongshan repelled the Portuguese invasion; in the sixth year of Chongzhen (1633), Chongzhen In the seventh year (1634), Dongshan repelled the Dutch invasion twice; at the end of the Ming Dynasty, Dongshan Island became a frontline against the Qing Dynasty. Zheng Chenggong led his army to regain Taiwan. Dongshan was one of the expedition points. After that, the Zheng regime and the Qing government alternated occupation many times. Dongshan; in the early Qing Dynasty, Shi Daozong (Wanwu) established the Tiandihui in Changlin Temple in Jiuxian Mountain to rebel against the Qing Dynasty and restore the Ming Dynasty; in the 18th year of Shunzhi and the third year of Kangxi, Dongshan Island moved its borders twice; in the 22nd year of Kangxi, Shi Langcong Dongshan went out to unify Taiwan; in the 21st year of Daoguang (1841), in the first Opium War, the Qing government was defeated, but it won the Dongshan naval battle and repelled the invasion of British ships; during the Republic of China, three anti-Japanese wars took place on Dongshan Island; In 1950, the Kuomintang retreated to Taiwan and captured more than 4,000 young men in Dongshan. Many young people were forced to leave their homes and their wives and children were separated. Some villages even became widow's villages because they had no men. In July 1953, the Kuomintang counterattacked the mainland, targeting It is Dongshan Island. The Dongshan Defense Battle was the last battle on the frontal battlefield of the Nationalist Army, and it has extraordinary commemorative significance.

According to incomplete statistics, there have been at least forty wars and battles in the history of Dongshan. Many of them have ruins now, which are unique and exclusive. If the ancient city of Tongshan can be restored, Wouldn’t it be great to develop it well and sort out one or two war-themed tourist routes so that tourists can appreciate the beautiful scenery of Dongshan while reflecting on the harm caused by war to the people and conduct patriotism education? Or based on the culture of war, create some on-the-ground games that simulate war, such as real-person CS beach landing, which will definitely enrich the passenger experience and make young people have more fun!

Related attractions: Tongshan Ancient City, Jiuxian Mountain, Monument to Present the Machine, Anti-Japanese War Martyrs Cemetery, Dongshan War Martyrs Cemetery, Huwei Village Battlefield Cultural Park, Widow Village Memorial Hall, Zhongchi Villa, 402 Highland, Bachi Gate Sea Wall, Thean Hou Temple in front of the palace, Dapeng Island, Ma'an Island, Qixia Zouma River, Nanmen Bay, etc.

The picture below was produced by Chen Bingwen, Chen Fu and Wu Shunjiang

2. Guandi Culture (Pilgrimage Culture)

Guandi Culture can be said to be the leader of Dongshan Culture , the Guandi Temple was built at the same time that Qianhu House was built in Tongshan. For hundreds of years, in the eyes of Dongshan people, Emperor Guan has always protected the land, soil and people here. Almost every household on the island worships Guandi, calls him the "Emperor Ancestor", and regards him as his ancestor. All major and minor matters must be consulted by the "Emperor Ancestor" for instructions, and the Emperor Ancestor makes the final decision. At the end of the Ming Dynasty and the beginning of the Qing Dynasty, the Dongshan islanders resisted the Qing Dynasty. In order to separate the Zheng regime in Taiwan from the mainland, the Qing government implemented a "border relocation" and then "restored the border" after reunifying Taiwan. With all this back and forth, Dongshan's economy and culture were completely destroyed. What is even more sad is that the Qing government did not grant "household registration" to the people of Dongshan. Without "household registration", it means that the people of Dongshan have no citizenship treatment, cannot participate in the imperial examination, cannot buy property, and their lives are in dire straits. It is said that at this time, Emperor Guan entrusted a dream to Chen Ruxian, the then magistrate of Zhangpu County, and scolded him for not being an official and not making decisions for the people. It was better to go home and sell sweet potatoes. Chen Ruxian then petitioned the Qing court in the name of Emperor Guan, and finally the people of Dongshan were naturalized. With the household registration, the general heads of households were "Guan Yongmao" and "Guan Shixian". As a result, the people of Dongshan became descendants of the Guan family and were grateful to Emperor Guan for generations. Villagers who go out to make a living must carry the incense of Guandi with them. Wherever they settle down, they spread Guandi culture. Fenling temples of Dongshan Guandi Temple can be seen everywhere in Fujian, Guangdong, Taiwan and Southeast Asia. Today, Fenling Temple There are nearly a thousand families.

The Guandi spirit of loyalty, bravery, benevolence, justice, propriety, wisdom and trust has been deeply rooted in this land and blended into the blood of the people here, guiding them to distinguish right from wrong, promote good and suppress evil, which is in line with "patriotism, civilization, integrity and harmony" " and other socialist core values ??are inherited from one continuous line, forming a unique Guandi cultural belief.

Nowadays, the annual "Dongshan Guandi Cultural Festival" is the most important festival on Dongshan Island. It is also a good opportunity to sign investment projects and has made a huge contribution to the development of Dongshan tourism. . However, the current festival celebration model still has shortcomings, and there is room for further improvement: 1. There are too few derivative products of Guandi culture. Pilgrims come on pilgrimage and often leave empty-handed because there are not many valuable tourism products; 2. Guandi culture derivatives The model of the cultural festival is repetitive and monotonous. It has been held for more than 20 times, with little innovation and lack of freshness; 3. The ritual participation of pilgrims and tourists is insufficient, and it is more like watching the fun rather than making a pilgrimage; 4. The Guandi cultural industry has not yet matured Although there are often many projects signed, how much is it related to Guandi culture?

Therefore, it is recommended that the Guandi Culture Tourism Festival should have innovative thinking. Under the big theme of Guandi Culture, there should be a small theme and a small goal every year to promote a certain cultural industry. For the development of tourism, we should innovate more valuable and commemorative "souvenirs". We should pay attention to the tourists' experience in the hosting style and be more innovative to avoid "aesthetic fatigue"!

The promotion of Guandi culture should not be limited to holding Guandi Culture Festival, but should be made normal, giving more autonomy to the people, organizing various forms of pilgrimage culture, and creating Guandi cultural exchanges between Fujian and Taiwan. platform to allow more believers from all over the world to come for pilgrimage. To truly carry forward the Guandi culture, we should make it bigger and stronger.

Related attractions: Dongshan Guandi Temple, Chaosheng Tower, Dayou Street, Tongshan Ancient City, Dongmen Island, and ancient city residences.

3. Red Culture (Gu Wenchang Culture)

Having a leader like Gu Wenchang is a blessing to the people of Dongshan. His deeds of leading the people of Dongshan to plant casuarinas and control sandstorms have spread throughout the world. He has traveled to the land of China, and even national leaders have praised him many times. What we can learn from him is not only his fighting spirit to control wind and sand, but also his spirit and deeds of establishing the party for the public and governing for the people. He dared to take responsibility, implemented a policy of benefiting the people, and brought down the "enemy and puppets" who were captured by the Kuomintang as soldiers. "The family members became the families of "military disaster"; built the Bachimen seawall and the South Gate tidal dyke; opened salt farms to revitalize the economy; did not follow the trend and destroy production during the Great Leap Forward; ensured that no one in the county starved to death during the three years of natural disasters; did not Seeking personal gain for their children, etc. His hard work, simplicity and dedication to the people are a green monument in the hearts of the people of Dongshan. He still has many spirits and deeds that we need to learn and discover.

However, at present, Gu Wenchang culture is mostly used for study, and it is not well organized, excavated, and integrated to serve Dongshan tourism, which is particularly regrettable. However, tourism based on Gu Wenchang culture alone may be relatively weak. Therefore, it is recommended to expand Gu Wenchang culture upward into red culture or patriotic culture, and then integrate other tourist attractions and natural landscapes to create one or two A tourist route with the theme of red culture.

Red culture takes Gu Wenchang culture as the main axis, and can also be interspersed with other elements such as patriotic culture, clean government culture, official culture, etc.:

(1) Patriotic culture: Dongshan has produced many celebrities Famous people who died for their country include Huang Daozhou who fought against the Qing Dynasty, Lin Rirui (a native of Kangmei, who served as governor of Gansu), Chen Yao (a native of Tongling, who served as a military officer in seven provinces), Chen Shiqi (a native of Tongling, who served as governor of Sichuan), etc., were all defeated. Died for his country.

(2) Culture of clean government: Dongshan has produced many honest officials, such as Huang Daozhou, Cai Fangping (a native of Hutang, former magistrate of Chun'an County), Yi of the Tang Dynasty (a native of Tongling, official to the clan government official), Gu Wenchang and others were all honest and upright officials.

(3) Official culture: used to commemorate the officials who have contributed to Dongshan in history, such as Cai Chao (a Linhai native, who served as a right political participant in Fujian and the founder of Dongshan culture and education), Chen Ruxian ( A native of Yin County, who once served as the magistrate of Zhangpu County), Xu Shiying (a native of Anhui, who served as Prime Minister of the Republic of China and promoted the establishment of Dongshan County), and Gu Wenchang.

Related attractions: Gu Wenchang Memorial Hall, Gu Wenchang Cadre Academy, Dongshan War Martyrs Cemetery, "Widow Village" Exhibition Hall, Sufeng Mountain, Ecological Forest, Dongchigang Flood Control Project, South Gate Tidal Levee, Red Flag Reservoir, Nine Trees, Huwei Village Battlefield Cultural Park, Chishan Forest Farm, Bachimen Seawall, Xigang Saltworks, Huang Daozhou's Former Residence, Huang Daozhou Memorial Hall, Lin Rirui's Tomb, Chen Yao's Former Residence, Chen Shiqi's Former Residence, Tang Dynasty Yi's Former Residence, Minghuan Temple , Thymus casuarina.

Red culture can also be integrated with surrounding red cultural tourism resources, such as the Wushan Red Army Base, to open up a new red tourism route from the mountains to the sea, from the revolutionary period to the construction period.

4. Daozhou Culture (Sage Culture)

Huang Daozhou is the representative of Fujian scholars. He is the only national hero, Neo-Confucian master, calligrapher and educator in Chinese history. An outstanding figure, he was a household name in the late Ming and early Qing dynasties, but is now rarely known. "In ancient times, there was the Zodiac Zhou, and now there is Gu Wenchang." National leaders compare the Zodiac Zhou with Gu Wenchang, which shows the status of the Zodiac Zhou in the minds of the leaders.

Huang Daozhou had a selfless patriotic spirit, a selfless honest government spirit, and a selfless fighting spirit. He was proud of his ministers, but courteous to his subordinates. His life is a legend, and his academic monographs can be Let us study it all our lives. His poems and articles can be read over and over again, and the treasures of calligraphy he left behind can be appreciated by us.

Similarly, building the Zodiac Week culture into a tourist route cannot be limited to the Zodiac Week itself, but should use him as the main axis, rely on the culture of the Ming and Qing Dynasties, and use his birthplace as the main scene to tell tourists what it is like. What kind of "spiritual land" can produce a "talent" like Huang Daozhou?

Huang Daozhou was born on Dingjie Street in the ancient city of Tongshan, where the literary style flourished and talents emerged in large numbers during the Ming and Qing Dynasties. This street, which is only a few hundred meters long, produced 12 Jinshi in less than a hundred years from Jiajing of Ming Dynasty to the end of Ming Dynasty. The alleys leading from Ding Street to Guji Mountain are very beautiful, and they all have interesting names, such as Shigaoru, Qiqu Lane, etc., and there are many beautiful legends. Unfortunately, these tourism resources have not yet been explored.

Therefore, we can take the Zodiac Zhou culture as the main axis and combine it with the local folk customs of Dongshan to create a Daozhou cultural street. The suggestions are as follows:

(1) Debut a series of books on Daozhou culture, Especially the popular version allows people to understand Dao Zhou.

(2) Make a series of film and television works about Daozhou to increase Dongshan’s popularity by increasing Daozhou’s influence.

(3) Hold a touring exhibition of calligraphy and painting related to Dao Zhou, invite oil painters from all over the country to Dongshan to paint Dao Zhou’s historical deeds, and go to Taiwan for exhibition tours and exchanges.

(4) Reintegrate the existing Zodiac Zhou Memorial Hall and former residence. Dao Zhou is a national hero and can build a patriotic education base; Dao Zhou is a great calligrapher and can build a cultural and creative park; Dao Zhou is a great educator and can build an ancient academy to simulate ancient lectures and etiquette. Let tourists not only watch and listen, but also experience cultural experiences and learn historical knowledge.

(5) Create a series of Daozhou cultural products and develop some Daozhou cultural souvenirs. For example, Q version cartoon character statues, calligraphy and painting books, his favorite food, the model of the "Heavenly Square Plate" he invented, his calligraphy folding fan, etc.

(6) Using Dingjie as a carrier, combined with the folk culture of southern Fujian, it allows foreign tourists to experience how Dongshan people celebrate folk festivals, and also teaches tourists how to make some food with southern Fujian characteristics, such as "red turtle, hairy..." Kueh", etc., allowing tourists to experience folk culture and experience.

(7) The first store along the alley was unified into a store selling folk food and products. The houses on the mountain leading to the alley were developed and transformed into B&Bs. Let tourists live on the mountain and watch the sea and starry sky.

(8) Use the place where Huang Daozhou took Xu Xiake in the sixth year of Chongzhen as a scenic spot and make Huang Daozhou's calligraphy into cliff stone carvings.

Related attractions: Huang Daozhou Memorial Hall, Huang Daozhou’s former residence, Huang Family Temple, Dongmen Island, Jiuxian Mountain, Dingjie, Yangjiao Mountain, Hutang Village, Kangmei Village.

Daozhou culture can also be compared with Zhangpu (Huangdaozhou Memorial Hall, Huangdaozhou Park), Longhai (Caiban Village), Zhangzhou (Rongtan Academy, Yeshan Academy), and even Hangzhou (Dadi Academy) ) and Nanjing (the place where he died for his country), and follow the life trajectory of the Zodiac Week to create a Zodiac Week cultural tourism route.

5. Taiwan Culture

As the most important springboard between mainland China and Taiwan, Dongshan has the most connections with Taiwan. Zheng Chenggong set out from Dongshan to conquer Taiwan. The Qing government moved borders to Dongshan and other coastal areas in order to block the imperial court's support for Taiwan. Shi Lang led his army from Dongshan to unify Taiwan. After reunification, the Qing government recruited troops from Dongshan and other places to defend Taiwan. In 1950, the Kuomintang retreated and captured many young men from Dongshan to serve as soldiers in Taiwan. In 1953, the Kuomintang counterattacked the mainland, and its goal was Dongshan. Taiwan has many relatives in Dongshan, and Dongshan also has many relatives in Taiwan. In the 1980s, Taiwan allowed veterans to return to the mainland to visit relatives, and most of them came to Dongshan. In the early days of reform and opening up, Taiwan-funded enterprises were mainly the ones who helped Dongshan’s economic development. The fusion of blood, kinship, and geography between Dongshan and Taiwan is inseparable. A large part of Dongshan's history is the history of Taiwan. Dongshan's role and status in relations with Taiwan and Taiwan culture are irreplaceable. Official exchanges may change with the cross-strait situation, but people-to-people exchanges will definitely become closer and closer, which the Taiwan authorities cannot stop. Therefore, doing a good job in Dongshan's counter-Taiwan culture will not only promote the development of tourism, but also benefit the united front. Work.

Related attractions: Dongshan Guandi Temple, Tongshan Ancient City, Dayou Street, Shuizhai Mountain, Zheng Chenggong’s Expedition Site, Shi Lang’s Expedition Site, Tombs of Guardai Officers and Soldiers, and Pilgrimage Building.

6. The Culture of Seeking the Sea

Among the Dongshan people, going out to sea to fish is not called fishing, it is called begging for the sea! It means begging for food from the sea. This name is very vivid, not only awe of nature, but also deeply helpless. When fishing in the sea, you must first look at the mood of nature. Sometimes, when the wind and waves come, the boat capsizes, and the entire boat and the whole family are gone. Going to sea to make a living is actually asking for a living from the sea with your life, so it is called "begging for the sea". Today, with such advanced technology, the risks of offshore operations are still considerable. In the era of wooden sailing ships without weather forecasts, the degree of danger can be imagined.

Therefore, Dongshan people revere the sea and life very much. They have also formed an unwritten rule. As long as they go to sea and find a corpse, whether it is drifting or caught, they must put down what they are doing and transport the corpse back for a proper burial. There are several "Wanfu Gong" temples in Dongshan, which specially house these unknown corpses for people to worship, and the incense is still very prosperous. One time, fishermen picked up the corpse of a foreigner and built a "Pangong Temple" to house it. It still exists today and is still popular.

This is Dongshan’s unique humane culture that has been passed down for thousands of years. If it can be built well, building a special ocean tourism route that aims to educate people to respect nature, revere life, protect the environment, and inherit traditional culture can be considered an innovation.

In addition, the reverence for nature is also reflected in Mazu cultural beliefs. There are dozens of Mazu temples in Dongshan.

Related attractions: Tongshan Tianhou Temple, Tianhou Temple in front of the palace, Dawo Wanfu Temple, South Gate Wanfu Temple, North Gate Wanfu Temple, Tombs of Guardai Officers and Soldiers.

? ?

7. Coastal Customs

While we build the island’s culture into a tourist route, we must also organically integrate the island’s unique coastal fishermen’s customs . The Tropic of Cancer passes through Dongshan, where the East China Sea and the South China Sea meet. There are more than 100 kilometers of beautiful beaches and more than 60 small islands around it. The Taiwan Strait was land 10,000 years ago. Later, the sea level rose and the Taiwan Strait was formed. Below the strait is the Dongshan Continental Shelf. Due to the existence of the continental shelf, the ocean currents on both sides move up the slope, carrying plankton and attracting fish, shrimps and crabs to reproduce and reproduce, so they grow very fat. Therefore, Dongshan’s abundant seafood and delicious meat are far beyond comparison with other places. The aquatic products industry is still Dongshan’s pillar industry. When a man goes out to fish, the fishermen return to the boat to dry their nets. The sun sets over the sea and the sky is filled with clouds. In the eyes of tourists, this is the most beautiful scenery and the best travel experience.

Our tourism model cannot just stop at coastal sightseeing and leisure vacations. We can also develop a sea paradise where you can swim, surf, fish, and build a beach net; you can build a cruise ship around the island to take guests to watch the sunrise and sunset on the sea, watch the sea zoo, climb the fishbone sandbar, and enjoy tea and drink on the cruise ship. Coffee, karaoke, parties; you can build a seawater hot spring center and a live seafood street; you can climb high to look at the sea, sing in the wind at night, go fishing, etc... In short, let tourists come and have fun, let them play freely, Play comfortably, have fun, and eat well, so that you can keep people and money.

Due to its unique coastal scenery, Dongshan is also a "natural studio". More than 40 film and television dramas such as "Haixia", "Journey to the West", "Gu Wenchang" and "Left Ear" have been filmed here. Because of the movie "Left Ear", it has attracted many young people to travel here in the past ten years. Therefore, the locations that have been filmed should be protected, sorted, marked, and guided so that moviegoers will have a sense of déjà vu and the feeling of returning to the movie. If a sea view film and television city is built in a location, the tourism pattern of Dongshan will definitely be completely different.

Related attractions: Nanmen Bay, Maluan Bay Scenic Area, Jinluan Bay Scenic Area, Sufeng Mountain Scenic Area, Wujiao Bay, Yanya Village, Wojiao Village, Gongqian Village, Dongmen Island, Ma'an Island , Fishbone Sandbank, Xia Xikeng.

? ?

The above tourist culture and customs are not isolated, but three-dimensional and multi-faceted. Different tourist routes can be designed according to the needs of different tourists. At the same time, it feels like a leisure vacation, and there is history, culture, stories, and feelings everywhere. With such a tourism model, our Dongshan Island can truly become an international tourism island!