What is the tourism industry in China now and how is it developing?

In 20 14 years, the tourism industry achieved steady growth. It is estimated that there will be 3.6 billion domestic tourists, an increase of10%; The number of inbound tourists was 65.438+0.28 billion, down by 654.38+0%; Outbound tourism broke through the 654.38+0 billion mark for the first time, reaching 654.38+0.9 billion. The total tourism revenue in the whole year was about 3.25 trillion yuan, an increase of 1 1%. Generally speaking, the demand for tourism is very strong and there is great potential for future development. But at present, there are four main problems: the level of large-scale industrialization of tourism is low. At present, many scenic spots in China, especially small scenic spots in mountainous areas, are facing an embarrassing bottleneck in the development of tourism market due to vicious competition or inconvenient transportation, decentralized operation and less cooperation, and high tourist consumption cost. The development of tourism in China has begun to change from labor-intensive to capital-technology intensive, and from resource-driven to innovation-driven. This change will inevitably lead to the extension of the tourism industry chain, which requires tourism groups to extend horizontally from "eating and traveling" to "eating, living, traveling, shopping and entertainment", and vertically from meeting simple tourism needs to specialized and diversified needs to meet the challenges brought about by profound changes in tourism volume and structure. The process of brand diversification of tourism products in China is slow, and the advantages of domestic tourism brand diversification are insufficient. Although some tourist attractions have made slow progress in excavating their own cultural connotation, refining landscape design, updating tourism concepts and expanding tourism levels, they still face problems such as high product repetition, high specialization and low diversified service level, which leads to serious dependence on the "ticket tourism economy". The disorder of tourism market still exists, and the level of tourism standardization is low. At present, the business model of "zero negative tour fee" in China's tourism market is common; The phenomenon of contracting and linking travel agencies is widespread, which intensifies the vicious competition of low prices; Tourist goods shopping spots, tickets for tourist attractions and accommodation fees in tourist hotels are empty, and the problem of kickbacks for tour guides is serious. There are many phenomena in the tourism industry, such as false high price tag, collusion between tour guides and business outlets to obtain kickbacks, which not only seriously affects the tourism image and quality of tourism services, but also is not conducive to the growth and development of self-help individual tourism. In addition, the phenomenon of "four evils" exists in various tourist cities and regions in China to varying degrees. Cheating customers, selling fake and shoddy goods, shortage of restaurants such as seafood stalls, and the phenomenon of black groups and black cars dumping customers are all common complaints of tourists. The supervision mechanism is not perfect. At present, there are many tourist attractions that are re-developed, ignoring planning, developing first and then planning. Development planning has not been placed in an important position, and planning awareness is weak. Especially in the early stage of scenic spot development, the spontaneity, autonomy and randomness of construction are obvious. Although some scenic spots have been planned before development, the planning is not scientific and reasonable enough, or all investors in the scenic spots have only made partial planning, lacking overall planning and unified planning, and the scientific and unified planning has not been well implemented in the implementation process, coupled with the unfavorable supervision of the management department on the planning implementation, which leads to the out-of-control tourism development. Reference: The present situation and problems of tourism in China.