What are the advantages of OTA and OTS?

OTS (Online Travel Service) online resource-based travel agency is becoming a breakthrough for traditional travel agencies to seek development. Compared with OTA, OTS pays more attention to the control of resources, technology and big data, and customers. The essence of its service is the inherent gene of traditional travel agencies and the core competitiveness that OTA does not have.

In contrast, there are three main reasons for this contrast:

1. Looking at the general trend, the current tourism market is booming, and tourists have a strong willingness to travel, which is in short supply. In such a prosperous period, the development of enterprises will definitely be that resources are king. Only when the market environment is depressed, the channel is king. Now, under the constraints of the prosperous market environment and national policies, the channel has lost its original advantages.

2. Looking at the demand, tourism has moved from mass tourism to minority tourism. Customization and individuation are not just a few people's demands for tourism. Solidified tourism products are bound to be increasingly difficult to meet the needs of tourists for tourism, and the popularity of free travel just proves this.

3. Looking at the development, OTA has gone through the development course of 10 years. It can be said that OTA has gone through the growth period, the basic market structure has been formed, and it has entered the stage of downward adjustment, and there will be some fatigue in its development. Of course, the author also wants to emphasize here that price reduction is not a sustainable core competitiveness, and we can't just pay attention to price war without paying attention to innovation and service.