Max evaluation of ZTE AXON: returning to the high-end market

IT168 evaluation throughout the smart phone market, mainstream brands have rolled out their own product lines, and brand models ranging from 1 yuan to 4, yuan have blossomed everywhere. ZTE, which began to transform the high-end market in September, also launched ZTE AXON Max at the end of the year. At present, three models of ZTE AXON series, namely AXON mini, AXON MINI and AXON Max, are finally on sale. The ZTE AXON Max released this time uses a 6-inch screen and a large battery of 414mAh. The large screen and long battery life are its main selling points and are aimed at high-end business people. At present, the mobile phone has been sold in ZTE's official mall, and the full netcom version is priced at 2799 yuan. So can ZTE AXON Max lead ZTE to successfully transform the high-end market? Start today's evaluation with this question.

ZTE started the implementation of channel strategy in September, and in 215 * * * realized three strategies, one is product strategy, and the other is brand strategy. ZTE's product strategy has all been launched. Whether it is high-speed rail, subway or airport, everyone can see where business people often appear. This is the implementation of ZTE's brand strategy. The third is the channel. Since September 215, ZTE has signed strategic agreements with many large chain mobile phone stores, including Dixintong and Gome. So the ZTE XON Max we saw today is a very critical product.

regarding the series, we can see that all three models of the AXON series, namely, AXON mini, AXON MINI and AXON Max, are finally on sale. After two years of product development, ZTE gradually focused on products in 215. In the era of machine sea from 212 to 214, it began to take the road of high-quality products in 215. So far, ZTE's product strategy has been formed, namely AXON series for high-end business people and Blade series for young and fashionable people, so these two series are oriented to different people and positioning.

"Basic parameters of ZTE AXON Max

Screen characteristics

6 inches 192x18 pixels, 367ppi

Body size

16x8x7.5mm

Body weight

188g

Processor

Qualcomm Snapdragon 617, True eight nuclear 1.5. Quan netcom

body memory

32GB

running memory

3GB

camera features

rear 16 million pixels/ Front 13 million pixels

Features

Exquisite body, long battery life, USB Type-C interface

Battery capacity

41mAh lithium polymer battery (supporting fast charging and non-disassembly)

Operating system

Mifavor 3.5

, Based on Android 5.1.1

Body color

Gold

Sales price

2799 yuan

In terms of hardware configuration, ZTE AXON Max adopts a 6-inch 2.5D screen with 18P resolution level, and is equipped with Qualcomm Snapdragon 617 processor, supplemented by 3GB of running memory and 32GB of storage space, which can support 128GB of micro at most. As for the camera, AXON Max uses a camera with a front-facing 13 million pixels and an aperture of F/2.2, which supports intelligent beauty, and a main camera with a 16 million pixels and a large aperture of F/1.9, which supports the fastest .1s phase focusing. Whether it is self-portrait, recording life and night scene shooting, it can meet the needs of users.

As a mobile phone for high-end business people, ZTE AXON Max has many other features besides a big screen and a big battery. For example, a high-fidelity dual-channel HIFI chip can restore recording and voice to the maximum extent; OTG reverse charging function can charge your portable Pad, other mobile phones and smart watches; The unlocking function of voiceprint, fingerprint and eye print can protect your personal privacy more safely. In addition, AXON Max also intimately added a Type-C interface that can be plugged and unplugged in both positive and negative directions. Generally speaking, ZTE AXON Max is defined as broad vision, broad endurance, broad connotation and broad freedom.

as a mobile phone targeting high-end business people, ZTE AXON Max adopts a 6-inch super-large screen with a resolution of 192x18 pixels and a pixels per inch of 367ppi. If we say the mobile phone screen in 215, I don't think it is necessarily a higher resolution 2K screen, but an ultra-high screen ratio. ZTE AXON Max has an ultra-narrow frame of 2.64mm, and the screen ratio reaches 77.55%. Therefore, in order to pursue high screen ratio and hand-held grip, the front design of the fuselage is very simple.

in addition, 2.5D glass design elements are added to the edge of the fuselage, which visually makes the screen and the fuselage blend seamlessly and feel very smooth, eliminating the hard touch of the edge, especially when fingers touch the edge of the screen. 2.5D glass design elements are also one of the essential elements of the overall texture of the body. From these details, we can see ZTE's determination to return to the high-end market with practical actions.

although the 6-inch screen is used, the overall grip of the fuselage will not feel heavy, which is also due to the fact that the body thickness of ZTE AXON Max is only 7.5mm and the 1.8mm micro-frame. In addition, the overall size of ZTE AXON Max fuselage also inherits the previous golden edge arc, and the best ergonomic overall grip is quite good among 6-inch mobile phones.

One of the selling points of ZTE AXON Max is its long battery life. To achieve long battery life, it is equipped with a Type-C data interface in addition to a large-capacity battery, which supports Qualcomm QC2. standard high-voltage fast charging, and the speed is 75% higher than that of ordinary batteries. In addition, this Type-C data interface supports OTG function, and other mobile phones, iPad, MP3 players, Bluetooth headsets, etc. can be charged reversely by using large-capacity batteries. Through the OTG function, we can also connect external peripherals such as USB flash drive and mouse, which maximizes the use value of the fuselage.

the overall style of the back of ZTE AXON Max fuselage is the same as that of other products in ZTE AXON series, all of which adopt the latest family style. The positioning of ZTE AXON Max is different, so the leather wrapping at the top and bottom of the fuselage is shorter and looks more capable. In fact, it is also an improvement of ZTE AXON Max in fuselage technology, because we all know that the all-metal fuselage has set aside an antenna at the top and bottom, and we can also accurately see that ZTE AXON Max has improved to a certain extent compared with ZTE AXON.

since the all-metal body is mentioned, you can't mention that ZTE AXON Max has 93% metal, which is very rare among metal functional mobile phones. Careful friends found that the metal score of ZTE AXON Max was almost zero color difference with the plastic part. ZTE AXON Tianji Max adopts aviation aluminum alloy fuselage. ZTE officially claims that its strength is increased by 8%, its weight is reduced by 3%, and it has good thermal conductivity and corrosion resistance.

ZTE AXON Max, like most domestic mobile phones, adopts touch-sensitive fingerprint identification technology on the back. ZTE designed the fingerprint identification button on the back of the fuselage for two reasons. The first is to ensure the unity with other products of ZTE family and improve the recognition of family products. Secondly, the design of product architecture, which can provide enough space for the antenna and touch of the fuselage on the back of the fuselage, is also a relatively common way of ergonomics. In addition, ZTE AXON Max fingerprint identification button frame is also equipped with metal decorative strips cut by CNC. After twice oxidation and oxidation sandblasting, 1, turns of diamond cutting led to no hand-stabbing phenomenon.

The appearance of ZTE AXON Max is not consistent with the design style of other two brothers in ZTE AXON series. However, iconic product IDs such as auspicious clouds and hollowed-out patterns are still retained on the fuselage. Due to the 6-inch large screen, in order to pursue high screen ratio and hand-held grip, the front design of the fuselage is very simple. The main camera on the back of the fuselage adopts a circular design, and the spiral pattern is engraved. With the signal overflow position with leather texture at the upper and lower ends, it adds a rich high-end luxury atmosphere to the whole mobile phone.

in terms of system, ZTE AXON Max customized Mifavour3.2 UI for China users. The brand-new interface can be said to be different from the previous series, and the flat+imitation is mixed with a trace of business style, which once again echoes ZTE's positioning of AXON series as a high-end business style. Mifavour3.2 UI is not much different from before in operation logic, but the overall theme style is quite different from before. This time, ZTE AXON Max is targeted at high-end business people, and all systems also provide customized interfaces suitable for this kind of people. < P > First of all, the Mifavour3.2 UI interface customized by ZTE AXON Max for China users can be said to be different from the previous series, and the flat+imitation is mixed with a little business style, which once again echoes ZTE's positioning of AXON series as a high-end business style. Mifavour3.2 UI is not much different in operation logic from before, and it is simple and clear, and it does not use secondary pages. In addition, the disadvantage that the third-party icons that appeared on AXON before can't match the pre-installed icons has also been solved, and we can switch different styles in the design.

ZTE has a tradition of * * * sharing resources. ZTE AXON Max*** enjoys Nubian cameras and * * * enjoys star series voice services on the system. System-level voice translation in ZTE service is also quite bright. It has multilingual voice input, real-time translation, and rich situational examples. At the beginning of the year, ZTE held an activity in which the protagonist was completely different from English, but with the help of the voice translation function of Star 2, he walked from Los Angeles to Las Vegas. Voice translation can help users who are not good at English to travel abroad or help students learn various languages.

another quality software of ZTE service is the driver's assistant, which I personally like very much. Because it can perfectly combine mobile phones with driving. As a diaosi who just joined the work, I can only use mobile navigation if I can't afford a luxury car. The driver's assistant is an innovative mobile in-vehicle application created by Nuance and ZTE in-depth cooperation. It can provide drivers with a simple, safe and free voice control experience by virtue of Nuance's powerful automotive voice technology. ZTE provides a smarter and faster way to obtain information and content for the voice driving mode function provided by its mobile phone users.

this time, ZTE AXON Max is equipped with three human body unlocking devices in terms of safety. At the beginning of the year, ZTE released ZTE Grand S3 in Barcelona, which uses the Eyeprint ID eye pattern recognition technology, and the front camera performs high-precision imaging recognition on the blood vessels of the user's eye pattern. Because the eye pattern of the human eye is unique, it will provide users with a safer and more private unlocking experience, which is simpler and more efficient than the password input unlocking method. According to our actual experience, the recognition rate is very high, but users who wear glasses need to wear them correctly before they can correctly recognize them.

Another old technology is voiceprint recognition, which comes from the Star series mobile phone that focuses on voice assistants. Voiceprint recognition has the worst recognition rate compared with eye prints and fingerprints. Because it matches by recording our voices. We need to record in a quiet place, and every time we recognize it, we need to pronounce it accurately, and voiceprint unlocking is easy to be copied. In addition, the convenience of voiceprint unlocking is that it is not convenient for us to use it when touching the mobile phone with our hands.

ZTE AXON Max is the first mobile phone in ZTE family to use fingerprint recognition. It has the same fingerprint recognition function on the back as Huawei Mate7, and also has the function of privacy security lock, and the success rate of unlocking is very similar. Find the fingerprint in the setting interface, press and enter it, put your finger on the fingerprint reader on the back of the fuselage, and adjust the angle of your finger repeatedly until the fingerprint turns completely red. In addition, we found the fast payment function in the mobile phone, and the product manager of ZTE AXON Tianji Max also revealed that ZTE will reach a cooperation with domestic manufacturers in the future to launch the fast payment function.

ZTE AXON Max locates high-end business people, but it is also equipped with the current mainstream flagship configuration. 16 megapixel rear camera+13 megapixel front camera combination. It has F1.9 super aperture, PDAF phase focusing and ZTE's mature software gameplay in the main camera of 6 aspheric glasses. The camera configuration is very rich, so can this ZTE AXON Max positioning business machine reach the first echelon level? < P > Many friends are not very familiar with PDAF (phase focusing). In fact, this technology has been introduced from digital SLR cameras to smart phones, which also means that it has officially entered the field of smart phones. Compared with the traditional "contrast" detection technology, phase detection technology can focus on the target faster and more accurately, especially in dim scenes. The built-in phase detection sensor allows the lens to make appropriate adjustments quickly, thus taking photos with completely different effects compared with ordinary sensors.

Our traditional mobile phone uses contrast focusing. The traditional contrast focusing needs to "miss" the exact focus position many times to focus. At the beginning of phase focusing, we can judge whether the current focus position is in the front or the back through the signal of phase detection, and accurately tell the lens driver module which direction to move the lens. Moreover, when the focus position is accurate, the phase detection system can accurately know that it is in the in-focus state at present, and it is not necessary to move the focusing lens group back and forth repeatedly, so the phase focusing speed on ZTE AXON Max

will be much faster than the contrast focusing. Simply put, phase difference focusing uses the projection data of two different positions on the sensor to reverse the focus position, which has the advantage of fast focusing speed.

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ZTE AXON Max sample ()

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ZTE AXON Max Yang Zhan ()

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ZTE AXON Max sample ()

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ZTE AXON Max sample ()

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ZTE AXON Max sample. X proofs ()

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ZTE AXON Max proofs ()

From the proofs, we can see that

ZTE AXON Max has no ZTE AXON days.