What are the tourism resources in Qianjiang?

(A) Tourism resources

Qianjiang River is located in the depths of Wuling Mountain, southeast of Chongqing, and is rich in tourism resources.

1, rich and colorful natural resources. There are 245 tourist units in the whole region, and three scenic spots such as Xiaonanhai, Apengjiang and Wuling Fairy Mountain, as well as Shangtoushan and Daqiao ethnic villages have been developed. There are still historical and cultural relics such as Zhang Courtyard and Tang to be repaired. There are still some scenic spots to be developed, such as Huiqianliang Primitive Forest, Guandu Canyon, Qilingai Grassland, Bamian Mountain and Shi Zhongshan. There are six national tourism brands in the whole region (Qianjiang Xiaonanhai National Earthquake Site Protection Area, National Education Base for Earthquake Prevention and Disaster Reduction, National Geopark, Qianjiang National Forest Park, China Wuling Mountain National Culture Festival, Xiaonanhai National AAAA Tourist Attraction). Qianjiang City was rated as a national excellent tourist city.

2. Simple ethnic customs. Qianjiang is a settlement of Tujia and Miao nationalities, with simple and rich national customs and unique charm of national songs and dances. Tujia waving dance is famous for its unique rhythm, bright rhythm and beautiful dance. Miao people's festivals such as "Catch Autumn", "March 3rd" and "June 6th" are rich and colorful.

Tujia Diaojiaolou can be seen everywhere in Qianjiang, among which the typical Tujia Diaojiaolou group in Daqiao Ethnic Village is the most distinctive, forming a complete cottage where Tujia people live, which is integrated with the surrounding ancient trees, mountains and rivers and pastoral streams. Simple Tujia people deeply experience the rich cultural heritage of Tujia people by performing Yangko, Yangko, gongs and drums and New Year's Eve dances. The whole village is in perfect order.

In 2004, with the approval of the State Ethnic Affairs Commission, the Ministry of Culture and the National Tourism Administration, Qianjiang successfully held the "China Wuling Mountain National Culture Festival". This festival brings together the essence of Wuling Mountain national culture and calls on friends at home and abroad to come here to enjoy the dance.

There are many kinds of national native products in Qianjiang, and the national flavor diet is unique. Tujia brocade is colorful, and Miao embroidery, batik and other handmade products are well-known inside and outside the region. In particular, the southwest Karp produced by Tujia people is simple and elegant, full of national characteristics, and is favored by Chinese and foreign people.

3. Good ecological environment. Qianjiang is far away from big cities and industrial pollution, so its agricultural products are pollution-free. The air here is fresh and natural, just like a natural oxygen bar, attracting countless tourists.

4. Better tourism supporting facilities. The tourist facilities in the whole region are basically complete, and from the traffic point of view, train passenger transport is about to open to traffic. Bai Zhou Airport is under construction. The existing unblocked national highway 3 19 has just started in expressway, Chongqing, and the hardened highway reaches Xiaonanhai, Shengui Gorge of Apeng River and Wuling Xianshan. There are three bus stops in the urban area, including 338 buses, 224 taxis and 86 buses in Chang 'an and the city. There are parking lots13,000 square meters, 3 battery cars, 5 tourist docks, 58 tourist boats and 0/5 kilometers of footpaths in the scenic spot.

For catering, there are four-star and three-star hotels 1 home and two two-star hotels. There are 4 travel agencies or retail outlets, more than 0/00 farmhouse music/kloc, 6 tourist commodity production enterprises, 2 tourist boat enterprises and 0/0 designated tourist units.

(B) the status quo of tourism development

1, the effect is remarkable. Qianjiang tourism started late, but after years of development, especially since the establishment of the new district, with the great attention of the district party committee and government, the people of all ethnic groups in the whole region have closely focused on the goal of building Qianjiang into a "tourism service center in southeastern Chongqing", and the construction speed has been obviously accelerated, with remarkable results.

(1) The construction of tourist facilities has achieved fruitful results. Since the construction of the new district, the total investment in the construction of roads, infrastructure and supporting facilities in tourist attractions in the whole district has reached 230 million yuan, and the infrastructure in Xiaonanhai, Apengjiang and Wuling Xianshan has basically been put in place. Among them, Xiaonanhai has built 3 wharves, 2 wind and rain bridges, 3 suspension bridges 1 seat, 3 toilets, walkways, roads around the lake, connecting roads, branch roads, parking lots, communications, water and electricity, fire protection, safety protection and other related facilities, built gates, earthquake parks, viewing pavilions and maintained the pavilions in the lake, with a total investment of more than 40 million yuan. The "two thin" highways, two tourist docks and related facilities such as communication, water and electricity, and safety protection have been built in Shengui Gorge of Apeng River, with a total investment of about130,000 yuan. Wuling Xianshan has built two hiking trails, front uphill road, back uphill road, parking lot and toilet, as well as communication, water and electricity, fire protection, safety protection and other related facilities, built Xiangshan Temple, memorial archway, Wuling Xianchi and other scenic spots, and carried out environmental renovation and maintenance, with a total investment of more than 30 million yuan.

(2) The development speed of tourism is gratifying. In 2005, 523,060 tourists were received, an increase of 17. 1% over the same period of 2004, and the comprehensive tourism income was1092,000 yuan, an increase of 2 1.6% over the same period of 2004. Among them, the accommodation facilities received 276,487 tourists, an increase of 16% over the same period of 2004, and the operating income was 55.63 million yuan, an increase of 62% over the same period of 2004. The scenic spot received 245,473 tourists, an increase of 2% compared with the same period in 2004, and the comprehensive tourism income was 24.55 million yuan, a decrease of 16% compared with the same period in 2004. Travel agencies received tourists 1 100, down 154% year-on-year, and operating income1700,000 yuan, down16% year-on-year; The operating income of farmhouse music and designated tourist commodities was 27.32 million yuan, an increase of 4% over the same period in 2004. The average room occupancy rate of star-rated hotels is 63%, and the average number of days tourists stay in our area is 1. 1 day.

(3) the status of tourism has improved. In 2005, the comprehensive tourism income of the whole region accounted for 3.42% of the GDP in that year, which was 1.8 1 percentage point higher than that in 2000. The number of tourism professionals reached 3,004, accounting for 5. 1% of the employees in the tertiary industry in that year, which was 2,569 and 4.33 percentage points higher than that in 2000 respectively.

(C) Qianjiang Tourism Outlook

1, development direction

Focusing on the three "trump cards" of "geological wonders, ethnic customs and eco-tourism", Qianjiang will be built into a tourist service center in southeastern Chongqing, a first-class tourist destination, a strong tourist area in the city and a national tourist famous area at an early date, and tourism will become an important pillar industry in the whole region.

2. Development advantages

(1) gradually improved transportation industry. Highway, "Yuxiang" Expressway has started now and is expected to open to traffic in 2009. During the 11th Five-Year Plan period, expressway will be built with "Qian Wan" and "Qian En". At present, the Wu Peng section is being repaired and it is expected to be improved. The railway being tested will soon be used for freight transportation and is expected to be used for passenger transportation in the first half of next year. The country will build double tracks during the Eleventh Five-Year Plan period, which will greatly improve the transportation speed and capacity. Aircraft and Bai Zhou Airport are being built in full swing, which can at least enhance Qianjiang's reputation. As long as the "railway, bus and plane" are completed and the "2, 3 and 4 traffic projects" of Qianjiang to Chongqing's main city are realized, the tourism industry will usher in a good opportunity for development.

(2) The district government attaches great importance to tourism. First, in 2002, the Implementation Opinions on Accelerating the Construction of Tourism Service Center in Southeast Chongqing (Qianjiang Fufa [2003] No.40) was issued, and the goal of building Qianjiang into a tourism service center in Southeast Chongqing was put forward. The second is to set up a leading group for tourism economic development in the whole region, headed by the district head. Development leading groups have been set up in all major scenic spots. The district budget has included special funds for tourism development in the budget at the corresponding level. Third, the main leaders often study the development of tourism. The main leaders of district committees and district governments visit major scenic spots more than 5 times a year to effectively study and solve outstanding problems in the development of tourism.

(3) The infrastructure construction of scenic spots has been steadily advanced. During the Tenth Five-Year Plan period, the infrastructure construction of major scenic spots such as Xiaonanhai, Shengui Gorge of Apeng River and Wuling Xianshan continued. Compared with the end of the Ninth Five-Year Plan period, the reputation and popularity of Qianjiang tourism have been greatly improved. It is predicted that during the 11th Five-Year Plan period, the infrastructure construction of scenic spots will be further strengthened, and the construction of the relocated Liangzi National Forest Park will start.

(4) The focus of Qianjiang tourism will shift from infrastructure construction to marketing promotion. The construction of scenic spots in the whole region has begun to take shape, and the District Tourism Bureau has shifted its focus to marketing. Based on the selling points of Qianjiang tourism, such as "geological wonders, ethnic customs and eco-tourism", it is planned to increase the publicity of Qianjiang tourism through outdoor advertisements, newspapers and television, internet and various exhibitions.

(5) The popularity of Qianjiang tourism is constantly improving. After years of careful construction, Qianjiang tourism has occupied a certain popularity through outdoor T-shirts, street signs, newspapers and other advertisements, various trade fairs, newspapers, television and other media promotion. Especially in the Xiaonanhai earthquake site, which is unique in China and rare in the world, and on the strange peaks and rocks, Wuling Fairy Mountain, a religious holy place that was once as famous as Fan Jing and Emei Mountain, is even more famous. The mysterious and primitive Tortoise Canyon in Apeng River, which is being gradually developed, has made many tourists linger, as if they were in a paradise on earth and a fairyland on earth.

In addition, the unique location advantage between the Three Gorges of the Yangtze River and Zhangjiajie, the rapid development of Qianjiang economy and the increasing number of tourism-related talents are all powerful support points for the development of Qianjiang tourism.

(3) development goals

Focusing on the positioning of "Southeast Chongqing Tourism Service Center", we will create the brand of "geological wonders, ethnic customs and eco-tourism", focusing on creating tourism products of Xiaonanhai, Apengjiang and Wuling Fairy Mountain, and comprehensively improving the level of scenic spots. By 20 10, the number of tourists will be10.2 million, and the comprehensive tourism income will be 360 million yuan. First, further strengthen publicity and promotion, integrate tourism resources and package tourism products as a whole. Second, continue to strengthen investment in tourism infrastructure, further improve the infrastructure of Xiaonanhai and Wuling Xianshan scenic spots, and vigorously promote the road project of moving back to Liang. The third is to strengthen landscape construction and enhance tourism attraction. Focus on strengthening the construction of the Earthquake Museum Demonstration Museum, National Ecological Museum, Wuling Temple and Xishuigui Cultural Village to create tourist highlights; Accelerate the construction of Qianjiang into a city with mountains and rivers, ethnic customs and eco-tourism, and realize the leap to a national tourist city. The fourth is to speed up the construction of tourism supporting service facilities and further improve the tourism service system. Around the six elements of tourism, increase and update different grades of tourist vehicles and boats, and open up special tourist traffic lines; Develop local products represented by Wuling mountain delicacies, and strive to build Qianjiang characteristic brands; Focusing on the development of star-rated hotels, we will speed up the improvement of the reception capacity of the main city and the tourist towns of Xiaonanhai, Lianghe and Shi Hui; Vigorously develop local tourism products and improve the sales network; Strengthen the quality and skill training of tourism service personnel and cultivate a group of high-quality tourism talents; Strengthen the management of key scenic spots, and comprehensively improve the image and service quality of tourist attractions. Fifth, strengthen environmental protection and renovation, and continue to implement the strategy of sustainable tourism development.