How to reflect the cultural role of tourists in tourism

Tourists are the basic elements of tourism activities, the main body of tourism and the basic unit of tourism demand. Systematically analyzing and studying the role of tourists, finding and solving problems will play a positive role in promoting the coordinated development of tourism and tourism. I. Role and Role Theory The role was originally a dramatic term, referring to the characters in the stage play. In the 1920s, American social psychologist G.Mead introduced it into social psychology for the first time and called it social role [1]. Role is "refers to the behavior pattern of individuals in a certain social position, in accordance with the objective expectations of society, with the help of their own subjective ability, to adapt to the social environment" [2]. American scholars Tibbott and Kelly believe that the meaning of role can be understood from three aspects: first, role is the expectation system of individual behavior existing in society; Secondly, the role is the expectation system of individuals occupying a certain position; Finally, a role is an explicit and observable behavior of an individual occupying a certain position [3]. It is of great economic and social significance to analyze tourists with role theory. Second, the analysis of the characteristics of tourists' roles. The tourist role has obvious characteristics of self-motivation, openness, informality, performance and high participation. 1. Self-induction. Self-motivation is relative to pre-motivation, that is, a role obtained through one's own efforts and activities, which embodies one's independent choice. Tourists play almost all roles in the process of traveling. ......