B&Bs are favored by more and more people. How should they develop in the future?

The scale of the B&B market continues to grow, achieving better and faster development in four major aspects

As tourism consumption upgrades and users’ consumption levels and consumption concepts change, the B&B industry continues to gain momentum. Homestay, as an emerging non-standard accommodation product. It mainly refers to small-scale tourist accommodation functional products that are self-built, leased and renovated or developed based on local tourism development conditions, and combined with regional cultural characteristics and market needs to provide non-standard accommodation products with comprehensive and personalized experience services. my country's tourism industry is the cornerstone of the development of the B&B industry. Relying on the rapid development of the tourism industry at this stage, my country's B&B industry has also entered a stage of rapid development.

Analysis of the overall operation of China's B&B industry

According to the statistical data of the "B&B Industry Market Prospect Forecast and Investment Strategic Planning Analysis Report" released by the Qianzhan Industry Research Institute, as of now, mainland my country The total number of guesthouses and guesthouses reaches 42,658, and the number of guesthouses and guesthouses in 11 provinces is more than 1,000. The top ten number of inns and B&Bs in each province in my country are: Yunnan, Zhejiang, Beijing, Sichuan, Shandong, Fujian, Hebei, Guangdong, Guangxi, and Hunan. Among them, Yunnan ranks first in the country with 6,466 inns and B&Bs. Zhejiang and Beijing ranked second and third with 5,669 and 3,587 B&Bs respectively.

On the list of the number of B&Bs in my country’s key cities, 11 cities have more than 1,000 B&Bs, 5 regions have more than 2,000 B&Bs, and Beijing and Lijiang have more than 3,000 B&Bs. Among them, the number of inns and B&Bs in Beijing ranks first in the country, with 3,587 B&Bs. Lijiang City ranks second in the country with 3,002 B&Bs, following Beijing; Xiamen ranks third with 2,269 B&Bs. The top ten number of inns and B&Bs in various parts of my country are: Beijing, Lijiang, Xiamen, Dali, Jiaxing, Qinhuangdao, Chengdu, Zhoushan, Hangzhou, and Rizhao. Of course, there are still nearly 30% of areas that have not yet developed inns and B&Bs.

With the continued favorable policies for the development of B&Bs, the B&B market will prosper

With the continued favorable policies to encourage the development of B&Bs, China’s B&B market will become increasingly prosperous. The homestay industry follows the trend of the times and integrates business with the Internet. By the end of 2016, the total number of online registrations for inns and B&Bs reached 50,200, an increase of nearly 8,000 from last year.

2015 and 2016 are the peak development years of the online homestay market. The scale of online homestays will continue to grow in the future, but the industry growth rate will slow down. On the one hand, the market development is not mature enough and there is no perfect management mechanism, resulting in vicious competition; on the other hand, more and more homestays have entered the market in a hurry and failed to develop in the long run. Preliminary statistics show that the transaction size of online homestay bookings in China exceeded 10 billion yuan in 2017, and the transaction size is expected to be nearly 20 billion yuan in 2018.

How can B&Bs develop better and faster?

From foreign Airbnb to local Xiaozhu Short-term Rental and Tujia, B&Bs have been developing rapidly in China in recent years. In addition to bringing people more diverse accommodation experiences, it also faces many challenges in the development process of new things. So, how can B&Bs develop better and faster?

1. As an emerging industry, B&Bs are between hotels, guesthouses and long-term rentals. The standardized management of B&Bs involves public security, fire protection, tourism, etc. , environmental protection, market supervision, health and other government departments. In the face of the current market situation, relevant departments should launch a more detailed access mechanism suitable for B&Bs, turn it into an industrial cluster, and guide the B&B industry. Healthy and orderly development. In the early stages of development of a new industry, it will inevitably face various problems and requires tolerance, support and supervision from relevant departments.

2. At the same time, practitioners are also required to continuously improve their personal taste, understanding of the industry, and a high degree of self-discipline to maintain the healthy and long-term development of the industry. Internal unity and collective maintenance will help eliminate bad habits in the industry, and collectively protect new seedlings, so that this industry can move forward more steadily and faster. At present, online ordering platforms such as Xiaozhu Short-term Rental have begun to strengthen the review and control of the B&Bs they have settled in, using high-tech means such as fingerprint door locks, and accessing the public security identity information identification system to conduct real-name management of guests, and meticulously manage the security and safety of B&Bs. Fire protection and sanitation and other aspects of issues, and do our best to help the development of the industry.

3. From the perspective of consumers, we must also improve our understanding of the B&B itself. As the most intuitive experiencers, consumers’ experiences can bring the most valuable opinions and suggestions to the industry. , can help the industry upgrade again and again. At the same time, consumers should also stick to the bottom line and bravely safeguard their rights. For example, bed sheets, quilt covers, pillowcases, towels, etc. in B&B guest rooms should be changed for every guest, and corresponding services should be provided upon guest request. Although these regulations are not mandatory and there are no specific legal regulations to restrict them, consumers have the right to supervise. Only with high standards and strict requirements, as well as the improvement of relevant laws and regulations, and strong protection for the economic development of B&Bs at the legislative level, can B&Bs truly become "another home" for tourists. Consumer satisfaction is the foundation of the industry. More and more people recognize and choose B&Bs, which can also increase the market capacity of the industry from the perspective of demand and lay the foundation for the future supermarket of the B&B industry.

4. With the development of leisure tourism, various homestays such as Internet celebrity ins style, original industrial style, farmhouse style, etc. will become an increasingly popular choice for people. After all, "thousands of hotels" can no longer meet people's personalized needs. B&Bs can allow tourists to feel the warmth of returning home, experience local culture in a more "down-to-earth" way, and provide a comfortable and convenient communication space for "backpackers". We look forward to the continuous transformation of the industry, slowly evolving from a new industry to a mature state, driving employment and economic development, and bringing unforgettable experiences and memories to more people.