Choose a bookstore near you and analyze its external environment. Write an analysis report within 1,000 words.

Qianer went to the newly opened foreign language bookstore of the legendary old store. He saw the magnificence of the modern bookstore, experienced the elegance of the exhibition design, and also verified the mystery of the legendary bench. The crowds in the store are cold and the doors are sparse. The silence is not as festive as the opening, but it is still a good atmosphere for customers who are reading quietly. It all looks beautiful. It's just that I inappropriately "researched" the sales control structure on the store's bookshelf - so I came up with the following nondescript analysis report.

About the types of books

According to the article "Zhejiang Foreign Language Bookstore Opens at New Location on April 1st":

The total sales area of ??the newly opened foreign language bookstore Reaching 8,400 square meters, it has become the largest foreign language bookstore in the country. The variety of books has reached 120,000, quadrupling that of the old store. Among them, original imported book varieties account for 10,000. There are 20,000 kinds of audio and video products of various types, including more than 5,000 original imported audio and video products. In addition to the wide variety of products, in terms of business philosophy, the foreign language bookstore adopts the concept of "focusing on foreign languages ??and extending to comprehensive". This can be seen from the distribution of the floors. The first floor is for new book bestseller recommendations + children's cultural education and life travel, the second floor is for foreign language teaching + humanities, and the third floor is for original books + domestic art books + audio and video products.

The results of field research are slightly different from this statement, but the difference is not significant.

The first floor is basically Chinese new books, best-sellers and children’s literature and education. There are also professional bookshelves for economics and management, law, philosophy, history, literature, novels, etc., but the law books are mainly for judicial examinations, and the philosophy books are mostly occupied by the classic old yellow books from the commercial publishing house. There are mostly economics and management textbooks, but not a single foreign language book.

Foreign language teaching and humanities teaching on the second floor. The main sources of original foreign language books are original novels, pocket novels, original language reference books, and original magazines and imported magazines. Other counters rarely have original books anymore.

Going up to the third floor are books on art, design, architecture, film and television, etc. The audio and video products area is entered through a small door and is a separate space. The third floor is where the entire bookstore focuses on foreign books, which are all devoted to books on art, design, and architecture. Among design books, there are many new introductory books on web design, industrial design, graphic design, and three-dimensional design, but there are no foreign books.

So in general, only about 1/3 of the 120,000 kinds of books in the entire foreign language bookstore are foreign books. This batch of foreign books is entirely composed of foreign language learning, original novels, art design and architecture, and imported magazines. There are almost zero foreign books of other types. As for the other two-thirds of the non-foreign books, half is divided between new bestsellers and old stock books, with new books randomly scattered among the stock books. These new books are very flattering and no more humanistic than the ones at Jiefang Store in Qingchun Store. And those old books in stock, although considered humanities, are outdated and have little potential to attract readers to read them.

According to on-site inspections, this so-called largest foreign language bookstore in the country currently has the following notable features in the types of books it operates:

1. The main body of original foreign language books consists of "original books" It consists of "Novel", "Foreign Language Learning", "Design and Architecture" and "Imported Magazines", and other varieties are not provided.

2. The main business directions of foreign language bookstores are still humanities, education, and life, especially Chinese social science bestsellers.

3. New books and existing books are mixed and matched, good and bad.

About the furnishings and exhibitions of the bookstore

The furnishings and exhibitions of the store basically follow the style of Boku Bookstore, and the decoration is luxurious (at least for someone like me who is used to the simplicity of Nanhua Bookstore For spectators). The entrance is a unique shape made of books. "The main color is brown, the arc-shaped ladder bookshelf, and the metallic paint audition area." The bright light is creamy yellow, and the open space has a comfortable view. "The store specially designed a small stool. It is very low and very short. It is very comfortable to put under the buttocks when sitting on the ground. When no one is sitting on it, two books can be spread flat on it. And there are several small stools. Once put together, it looks like a small booth, just for readers to sit and read.” I also went to play with this legendary little stool. It's like a toy made of several building blocks. It's really light and cute. The store's creativity obviously refers to a lot of design ideas, which is worthy of praise.

But while praising him, he also felt even more puzzled. Why is such an exquisite place so unpopular? Such a lovely little bench doesn't even want to have a butt. The old foreign language bookstore is newly opened, but it is like old wine in a new bottle. Basically, it is just a matter of doing enough work on the hardware, but there seems to be no essential change in terms of crowd positioning, main business lines, variety selection and clerk training, that is, the core software of a bookstore. The money was smashed, and Duke Zhou and Duke Xu had obviously put a lot of effort into it. But what benefits will be gained from such a large investment? Is it possible to bring back the foreign language bookstore that has been losing money for many years?

The prospect is just one word: hanging. (Maybe it’s a bit too straightforward, but that’s my style.) Why do I say it’s ridiculous? Everyone, look down.

Comparative analysis one: foreign books in other bookstores in this city

As far as the current situation of the book industry in this city is concerned.

Among hangzhou book stores, there are four main ones that have foreign books on their shelves: Bokuwen No. 2 store, Boku Tianmu store, Xinhua Qingchun store, and Xinhua Jiefang Road store. All four are large comprehensive book stores. According to my confused and unreliable memory: the foreign books at the Bokuwen Second Store are good at original novels and foreign language learning books; the foreign books at the Boku Tianmu Store are good at industrial technology, communication news, foreign education, and art design books. ; Xinhua Qingchun store specializes in management, finance and economics, and technology (mainly computers); Xinhua Jiefang Road store has not been visited in person, waiting to be tested. Many of these foreign books, especially imported books and photocopied versions in various professional fields, as well as selected translations, compilations, and full translations, have resounding brands and excellent reputations. They have performed well in the book market in their respective professional fields and have provided services to practitioners in various professions. praised. If we add up all the foreign books in these four stores, the total volume (whether in terms of variety or foreign language) will be more than 3-4 times that of the existing foreign books in the foreign language bookstore.