Graphical methods commonly used in tourism research

The graphic methods commonly used in tourism research are detailed as follows:

1, Map: Map is an indispensable graphic tool in tourism research. Information such as tourist destinations, scenic spots, traffic routes and tourist streamline can be displayed intuitively. The heat map can show the distribution and flow of tourists in a certain period of time. Bar chart and pie chart: Bar chart is used to compare the data of different projects, and pie chart is used to show the proportion of each part in the whole.

2. Line chart: Through the line chart, you can observe the trends and changes of data, such as the seasonal changes of the number of tourists. Scatter chart: Scatter chart is used to show the relationship between two variables. If there is positive correlation or negative correlation between variables, it can be clearly displayed on the scatter chart.

3. Geographic Information System (GIS): GIS combines maps and databases, and can visually manage and analyze a large amount of geographic information, especially in spatial analysis and geocoding. Social network analysis: Through social network analysis, study the interactive relationship between tourists, such as user comments and sharing on social media.

4. Theme model: Through the theme model, the main topics or themes can be extracted from a large number of text data, which is very useful in tourism market analysis and tourist experience research. Flowchart: Flowchart is a good choice to describe the complex process of tourism activities, tourism planning or tourism system operation.

The Significance of Tourism Research

1. Tourism research refers to scientific research in the field of tourism, aiming at exploring the essence, characteristics and laws of tourism phenomena, as well as the strategies and trends of tourism development. Tourism research covers many disciplines, including tourism management, geography, sociology, psychology and so on. This is an interdisciplinary research field.

2. The main purpose of tourism research is to promote the sustainable development of tourism, improve the efficiency and benefit of tourism, protect tourism resources and safeguard the rights and interests of tourists. Through tourism research, we can deeply understand the laws of tourism demand, tourism supply, tourism market and tourism policy, and provide scientific basis for tourism enterprises and governments to make decisions.

3. There are various methods of tourism research, including literature research, case study, questionnaire survey and field observation. These methods can help researchers collect and analyze data and draw reliable conclusions. At the same time, tourism research also needs to pay attention to ethics and privacy protection to ensure the fairness and legitimacy of the research process.