Development trend of tourism in post-epidemic era

In the post-epidemic era, tourism practitioners are trying their best to attract tourists and consumers, hoping to promote the development of the entire tourism industry through innovation and promote the gradual and steady recovery of tourism, even surpassing previous years. So how to plan development?

At the worst of the epidemic, millions of "cancelled" travel orders hit Ctrip. Under the pressure, Ctrip CEO Sun Jie remained optimistic. She firmly believes that the order has not disappeared, but has been postponed. After the storm, Ctrip will be better and the industry will develop better. Sun Jie firmly believes that the golden age of China tourism has just begun!

1, tourism or the future.

Is irreplaceable.

The development of artificial intelligence, big data, cloud computing, virtual reality, augmented reality and technology has really changed our actual travel experience. In Sun Jie's view, it is precisely because people have more and more opportunities to go to better places online that their desire to travel will be stronger.

"The tourist is really me, my real experience, and everything else can be done through cloning. Therefore, tourism is still irreplaceable. " Sun Jie said.

2. Big data enriches the travel experience.

On the other hand, technology also makes the travel experience better. Through the collection, processing and analysis of the Internet and big data, online travel enterprises will be able to provide tailor-made services according to the different needs of customers. Sun Jie believes that in the future, data analysis will automatically push tailor-made services according to customers' income, preferences and habits. If customers are willing, they can also jointly launch services such as private recommendation, peer travel and self-help for customers of the same type. So as to enhance the travel experience in an all-round way, which will be the future development direction of online travel.

For example, a group of tourists who went to Paris didn't know each other originally, but they found that these tourists have similar interests through big data Ctrip. They can recommend tourists to participate in some activities in groups, thus enriching the travel experience and making interesting friends during the trip.

Sun Jie believes that with the continuous accumulation of data and customers, big data in the future can bring more accurate and efficient services to tourists and make their travel more comfortable.

3. Give full play to women's advantages

Experience first

Indeed, experience will not be replaced by new technology, and it is also one of the most important core elements of tourism in today's era. Sun Jie's tender and delicate femininity also makes her devote herself to giving every customer the best service experience, and also makes her care about the work experience of employees and the life experience of her family.

Liang Jianzhang, founder of Ctrip.com, spoke highly of Sun Jie. She thinks that her abilities, including values and passion, show that Sun Jie is a very suitable CEO. However, Sun Jie chose to wait for more than a year, and agreed to formally take over at the most favorable time for the company team.

She said that this is one of the advantages of female leaders-they can consider the overall situation, they can put themselves in the position of negotiating opponents or employees and strive for a win-win situation, and they also make detailed welfare arrangements for employees.

In Ctrip, Sun Jie takes good care of employees. They have a room to rest in the company when they work overtime. A famous doctor in Shanghai is sitting in the company infirmary. There is a nursery in the company. Pregnant female employees can take a taxi for reimbursement. When their baby is born, they can get a gift from 800 yuan and a childcare fee of 3,000 yuan, and provide some services at home and in the countryside.

At home, Sun Jie is a good mother and wife. In order to take care of her busy work and her husband and two children, Sun Jie has only slept for three or four hours a day for a long time. She arrives at the company as early as 7 o'clock every day, but she will go home to have dinner with her family after 6 o'clock. She will start work at 9 o'clock after the children have a rest. At this time, the United States and Europe are working, and midnight is the golden age of Sun Jie's work!

Sun Jie himself said, "The wheels are turning. Guests fly around the world 24 hours a day. You must follow them. Being CEO24 for 24 hours is not enough. " But she enjoys it!

Airbnb Airbnb: Experience the most authentic journey

In more than ten years, Airbnb has become a global cultural phenomenon, from a project that no investors are willing to invest to subverting the global hotel industry and bringing a more personalized lifestyle. Faced with the challenge of this unprecedented epidemic, Airbnb, the world's largest hotel accommodation company, has been adhering to the spirit of innovation in the early days of its business, constantly actively saving itself, bringing the travel experience online and maintaining the connection between people in the era of physical isolation.

1, starting from the landlord's rent increase.

Silicon Valley Miracle

In 2008, entrepreneurship originated from three co-founders NathanBlecharczyk(joegbbia and BrianChesky). The landlord said, "The rent is going up!"

At that time, the three of them shared an apartment in San Francisco, and the rent was rising. Joe and Brian have just arrived in naked resignation, and it rained all night, so neither of them can afford the rent. In desperation, Nathan had to move.

It happens that the International Design Forum will be held in San Francisco. Joe and Ryan are both designers. They noticed that all the hotels in San Francisco were fully booked. So they decided to rent Nathan's vacant room online. They posted a simple blog post. Soon, three designers expressed their willingness to live.

Because Nathan took the bed with him when he moved out, three designer tenants slept on air mattresses. This has also become the origin of Airbnb's name-aviation+B&B.

Three tenant designers and two landlord designers went to the exhibition together and became friends. Five people had a good time. This wonderful experience inspired Nathan, Brian and Joe. They believe that someone must have similar needs. Then why can't they make it convenient for people to book and live in other people's houses online?

A Silicon Valley miracle began like this-Airbnb, which doesn't own any hotels, has become the largest hotel chain company in the world, and its number of houses has exceeded the sum of the top five hotel brands in the world.

Nathan admits that people will talk about their own travel, and going out to travel is an eternal topic, and Airbnb plays a very important role in people's travel experience, which is driven by the huge word-of-mouth effect and the spread of ideas.

2. Help people have one.

A unique story

With the development of the times, mass tourism is everywhere and has been very commercialized. But Nathan thinks that what Airbnb does is different. Airbnb's way is to let passengers live in other people's homes. Home means more space, possibly better price and better facilities. At the same time, it means that tourists can live in residential communities, which makes the journey more unique. For example, they may go to the coffee shop on the corner by mistake. These details can help one passenger form a different experience from another passenger who goes to the same place.

Nathan said that everyone in this era is sharing our lives. People want to tell a different story on social media.

And Airbnb caught up with this wave. Their next stop on the road to enjoyment is lifestyle and life experience. They hope that travelers can have a more authentic travel experience. When they use Airbnb, they don't feel like outsiders, but they can feel the unique local customs like locals.

3. Experience in dealing with local people

Interesting things in this world.

Airbnb strives to expand its meaning beyond "residence". Two years ago, they launched a new product called "Experience", inviting local people to "choose a thing you love or a field where you have professional knowledge" and turn it into an experience project to share with all travelers in the world.

These experiences are all-encompassing and have many different types, such as street art, visiting different communities, surfing, playing basketball and making cocktails. People design these experiences and price them themselves. Airbnb is committed to enabling everyone to find what they like and find friends in the experience.

Experience is also very popular in China. Nathan said that China tourists especially like to meet foreigners and learn about other people's lifestyles during the experience program.

4. Technology makes people more and more lonely.

The desire for communication between people is becoming more and more real.

Help you see the bigger world and know more people and things, which is also in line with Nathan's profound understanding of the world. Although he graduated from the computer department of Harvard University and loved technology very much since he was a child, he also realized that in this efficient and fast-changing world, many things can be replaced by advanced technology, but the distance between people is getting farther and farther, people are getting lonely, and the world seems to be getting colder and colder. He firmly believes that the desire for communication between people is still the most essential thing.

Nathan hopes that Airbnb will not only focus on providing a functional and alternative living place, but also hope that it can enrich the journey, bring more warmth to people in such a world, help people realize face-to-face communication, and meet human needs for communication and response. Because people are essentially social animals and want to have friends and circles, Airbnb has seized this constant demand, hoping to narrow the distance between people and cultivate trust in each other.

Nathan wants to make the world smaller and establish a connection between people and countries. If everyone has a friend in every country, and people know that we are more similar than different, the world will naturally seek common ground while reserving differences and be harmonious but different.